Father's day shopping trends to help you build a successful marketing strategy

June 5, 2017
Father's day shopping trends

There are many stories surrounding the first Father’s day initiative. However, according to one of the legend, Father’s day was first celebrated in Washington state on June 19, 1910. A woman by the name of Sonora Smart Dodd came up with the idea of honoring and celebrating her father while listening to a Mother’s Day sermon at the church in 1909.

Father’s day is celebrated on the 3rd Sunday of June, that is why it falls on a different day every year. This year Father’s day is on 18th June.

How will e-commerce be affected with Father’s day shopping trends 2017?

Data says that over the past 11 years, Father’s day sales in the U.S. averaged about $10.3 billion and have grown by 56%, from $8 billion in 2004 to $12.5 billion in 2014.

Let us look at the previous year’s online shopping trends on Father’s day.

The below chart shows who received the gifts or How Americans planned to spend Father’s day.

From the above chart, you can categorize your products and make it easier for the customers to sort what they are looking for. This can even help you to send out relevant marketing emails, brochures or newsletters.

Now, let us look where and how Americans plan to shop for Father’s day.


As seen in the chart, about 29% Americans do their shopping online on this occasion. With the ever increasing number of active users over the internet, it wouldn’t be a surprise if the figures in the above chart increase this year and the years to come.

Take a look at the planned spending data on Father’s day.

This data gives you the about the hot categories that sell out the most on this event. Make sure you incorporate good discounts on these products; attracting the potential shoppers. Include a countdown window or limited stock available pop up on some of the best selling items for this day. This affects the buyer’s psychology, making the product look more important.

This chart shows the which categories score more compared to others on Father’s day.

Apart from the highest scoring categories like greeting cards and a special outing, Americans spend most on clothing, gift cards, books, electronics, personal care, sports, tools and automotive parts (because, Father!).

Last but not the least, take a look at how consumers use smartphones and tablets to shop for Father’s Day.


Even though maximum shoppers do not intend to use a smartphone or a tablet for shopping, they will always use it compare products, redeem coupons etc. Keeping your website responsive to mobile customers is always a good bet.

These are the data collected by the National Retail Federation based on the Father’s day customer behavior for the year 2016. The most important aspect here is the percentage of users who prefer online shopping on this day.

Staying updated about customer behavior and trends is the need of the hour. An e-retailer needs to research, reshape and render his services with the changing demands.

Today, people know about any upcoming event, trend or an occasion days in advance. Potential shoppers have already created a wishlist and sharing their new favorites with many others; thanks to social media.

Knowing what your customer’s know and still be a step ahead of them, is the only way to thrive and shine in this niche.

If you need any help in planning your successful marketing strategy for this Father’s day, we have you covered. We want to make sure you take the optimum benefit of the Father’s day shopping trends.

Your feedback Counts!

Let us know how you liked this blog!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Also Read