Top-selling Pet Products: A Must-Read for eCommerce Store Owners in 2024

February 9, 2024

The love for animals and pets is booming across the globe, and so is the pet care industry. With the pet market projected to hit $358.62 billion by 2027 and Americans spending a whopping $103.6 billion annually on pet products, it’s clear that pets hold a special place in buyers’ hearts and wallets.  And so these online top selling pet products. 

Pet industry spending has skyrocketed by 115% since 2011, showcasing a growing commitment to our furry friends.

A whopping 86% of pet owners now prefer online shopping for their pets.

In this blog, we’ll uncover the top-selling trends shaping the pet care industry in 2024, from high-tech gadgets to eco-friendly solutions.  

Whether you’re a dedicated pet parent or simply curious about the latest trends, join us on this exciting journey into the world of cutting-edge pet care. 

Let’s explore the innovations that are capturing the hearts of pet enthusiasts worldwide.

The best-selling pet products online in 2024 are:

  1. Pet food delivery services
  2. Smart pet feeders
  3. GPS Pet trackers
  4. Per cameras
  5. Automatic litter boxes
  6. Chew toys
  7. Cat scratchers and furniture
  8. Pet beds
  9. Pet grooming kits
  10. Pet carriers
  11. Collars and leashes
  12. Dog training pads
  13. Pet stain and odor removers
  14. Pet supplements and vitamins
  15. Pet-friendly cleaning products

Let’s dive into each of these in detail!

Pet Food Delivery Services

The global market for pet meal kit delivery services, valued at USD 1.67 billion in 2020, is expected to grow at a robust CAGR of 15.3% from 2021 to 2028. This reflects the increasing trend of convenience extending to pet food delivery.

Pet food delivery services offer unparalleled convenience, bringing top-notch pet food directly to the pet owner’s doorstep. Entrepreneurs looking to tap into this market should prioritize a personalized customer experience, allowing pet owners to choose specific meals for their pets.

To stand out, focus on sourcing high-quality ingredients and provide features like order tracking and flexible delivery options. Offering special deals, such as discounts on multiple deliveries or referral codes, can further enhance customer loyalty. Ensuring convenience and tailoring the service to meet the unique needs of pet owners will be key to the success of the business.

Smart Pet Feeders

The global market for automatic and smart pet feeders is booming, starting at $1,847.05 million in 2022 and is expected to reach an impressive $5,061.95 million by 2030. This indicates a significant growth rate of 12.0% annually from 2023 to 2030.

In our connected world, smart technology is changing the way we care for our pets, and smart pet feeders are a prime example.

These devices have transformed how pet owners handle feeding schedules, providing a user-friendly experience through a smartphone app. This convenience goes beyond home boundaries, allowing pet owners to set feeding amounts and intervals remotely.

This technology is especially handy for busy pet owners who don’t want to leave a whole day’s worth of food accessible, a common concern if pets tend to eat it all at once.

Because smart pet feeders are a relatively recent addition to the market, it’s crucial to create a comprehensive marketing strategy. This strategy should effectively communicate the advanced features of these intelligent feeders and highlight the positive impact they can have on the daily lives of pet owners.

GPS Pet Trackers

Losing a pet is a worry that keeps owners up at night, whether it’s a dog off its leash or a cat wandering too far. Fortunately, GPS pet trackers offer a solution.

These trackers connect to a smartphone app, letting pet owners monitor their pets’ real-time location. Attached to the pet’s collar, they’re waterproof and durable, handling even the wettest dog walks.

Selling GPS pet trackers online provides a valuable solution to ease pet owners’ worries. Highlight how your product can bring peace of mind, helping them avoid the distressing scenario of losing their furry friend.

Moreover, the global pet smart tracker market is booming. Valued at $938.9 million in 2021, it’s projected to hit $2.6 billion by 2031, growing at a rate of 10.3% from 2022 to 2031.

This indicates a growing demand for these products worldwide, showing that more and more pet owners are recognizing the benefits of GPS pet trackers.

Pet Cameras

Pet cameras are a top-notch choice for online pet sales, allowing owners to stay connected with their furry friends from anywhere.

Whether it’s keeping an eye on a mischievous dog or enjoying insights into a cat’s daily adventures, these cameras provide both security and entertainment.

If you’re considering selling pet cameras online, make sure to offer comprehensive setup information. Engage your customers with lively online campaigns, encouraging them to share amusing moments captured on their pet cameras. This builds a community of pet lovers, adding a fun touch to your business.

Plus, the global pet monitoring camera market is on the rise. Valued at USD 51.9 million in 2022, it’s expected to reach USD 93.5 million by 2030, growing at a 7.63% annual rate from 2023 to 2030. This reflects a growing demand for pet monitoring cameras, showing an increasing trend among pet owners to stay connected with their pets through innovative technology.

Automatic Litter Boxes

For many pet owners, dealing with the less-than-pleasant task of cleaning up after their pets can be a hassle. If you’re aiming to address this common concern and provide a solution, consider selling automatic litter boxes online.

These innovative litter boxes take care of essential tasks like scooping, cleaning, waste disposal, and odor control—all on their own. By automating these processes, they significantly ease the clean-up routine for pet owners.

When venturing into selling automatic litter boxes online, make sure to prioritize high-quality products to ensure customer satisfaction. After all, you want to avoid any issues or malfunctions in their automated clean-up solution.

Moreover, take note of the global automatic self-cleaning cat litter box market, valued at USD 496.9 million in 2022. It’s expected to grow at a 7.2% annual rate from 2023 to 2030. This indicates a rising market for automatic litter boxes, showcasing the increasing demand for convenient and hassle-free pet care solutions among pet owners worldwide.

Chew Toys

If you’re thinking about selling chew toys online, quality is key. Chew toys should be safe and durable, ensuring they don’t fall apart after a few minutes of play.

To build a positive online brand and keep customers coming back, focus on sourcing the highest quality chew toys.

Get creative in making your products stand out in the competitive market – consider offering unique scents and flavors or introducing distinctive shapes and sizes that catch the eye of pet owners.

And here’s a heads up on the market: the pet toys industry is on the rise. Projections from FMI suggest it could hit a whopping US$ 5.90 billion. 

The online chew toy industry is estimating a growth rate of 7.4% by 2033, reflecting the increasing amount of money pet owners are willing to spend on their furry friends.

This indicates a promising and growing market for pet toys, providing a great opportunity for your online business to meet the rising demand for quality pet products.

Cat Scratchers and Furniture 

For cat owners, the familiar sound of claws on the sofa can be heart-wrenching. It’s no surprise that cat scratchers are among the top-selling pet products online.

Cat scratchers provide a safe and satisfying outlet for cats to sharpen their claws, protecting furniture from feline-induced damage.

If you’re considering selling cat scratchers online, the key is offering unique options. With a saturated market, what makes your cat scratchers stand out? Think about providing distinctive shapes, sizes, or quirky designs and colors.

Many people view traditional scratchers as eyesores, so offering aesthetically pleasing options that blend seamlessly into home decor can make your products more appealing.

Here’s the market update: the cat scratchers market size is estimated to be valued at US$ 1,043.9 million in 2023, projected to surpass US$ 1,924.50 million by 2033.

The adoption of Cat Furniture and Scratchers is expected to grow at a 6.3% Compound Annual Growth Rate (CAGR) during the forecast period. This signals a significant and expanding market for cat scratchers, providing a great opportunity for your online business to meet the growing demand for these essential pet products.

Pet  Beds

Pet beds are super popular, especially for pet parents who see their furry pals as part of the family. Lots of pet owners want to give their pets a comfy and top-notch bed.

With so many pet bed options out there, you can focus on different types. Think about cool and stylish pet beds, fancy ones for a touch of luxury, special beds for pets with health needs, cool beds for warm weather, or extra comfy memory foam options.

And guess what? The global pet beds market is on the rise too! In 2022, it raked in a whopping USD 4.25 Billion in revenue and is expected to hit an impressive USD 8.23 Billion by 2030. That’s a growth spurt of 6.4% every year during the forecast period.

Pet Grooming Kits

Just like we groom ourselves to look our best, our pets deserve some pampering too. That’s where pet grooming kits come in as one of the hottest pet products to sell online.

These kits have everything pet owners need for brushing, clipping, bathing, and trimming – ensuring their furry friends always look and feel fantastic.

The global pet grooming products market is booming! In 2017, it was valued at a whopping $3,872 million and is expected to hit $5,488 million by 2025, growing steadily at 4.5% each year from 2018 to 2025. The U.S. pet grooming products market alone made up nearly 30% of the global market in 2017.

If you’re thinking about selling pet grooming kits online, here’s a tip: target the right audience. Not everyone may know how crucial grooming is for their pets, so focus on creating content that educates while showcasing your products.

By emphasizing the benefits of grooming and offering the right tools, you can attract pet owners who genuinely care about their furry friends’ well-being and appearance.

Pet Carriers

Pet carriers are key for making sure pet owners can travel with their furry friends comfortably and securely. Whether it’s a quick vet visit or a family road trip, taking pets out doesn’t have to be stressful.

When picking pet carriers for online sales, focus on the design. Your carriers should be roomy enough for pets of all sizes and prioritize their comfort during travel. Look for carriers made of durable, breathable, and easy-to-clean materials to make life convenient and safe for both pets and owners.

The global pet carrier market is on the rise. It’s projected to have slow-paced growth (CAGR of 4.1%) during the forecast period, starting at US$866.1 million in 2023. By 2033, it’s expected to hit a high of US$1,294.4 million.

This means the demand for top-notch pet carriers is going up. So, offering well-designed and reliable carriers in your online store is a smart move, meeting the growing needs of pet owners who want to travel with their pets hassle-free.

Collars and Leashes

Dog collars and leashes are top-selling items for every dog owner. These must-have accessories come in various styles and sizes.

 The dog collar market is booming! It’s expected to reach US$5.38 billion in 2023, with a projected 7.5% annual growth, hitting US$11.08 billion in 2033.

This means people are looking for both stylish and functional collars. Offering a variety of well-categorized options ensures your store meets the evolving needs of dog owners. Simplifying the shopping experience helps customers quickly find the perfect collars and leashes for their furry friends.

Dog Training Pads

Dog training pads are indispensable for pet owners, especially during the initial weeks at home with a new puppy.

These pads, available in various shapes and sizes, offer a hygienic solution for toilet training for both young and older dogs. They significantly reduce the mess that owners need to clean up in their homes.

Additionally, the global demand for pet pee pads is estimated at a market value of US$ 366.75 million in 2023, with forecasts suggesting an absolute dollar growth of USS 477.88 million to reach a revenue of USS 844.64 million by the end of 2033. This latest Fact. MR research report predicts the global pet pee pads market to expand at a robust 8.7% CAGR from 2023 to 2033.

While dog training pads may not be the most thrilling product, they are a necessity. Nowadays, these pads come in vibrant colors, patterns, and designs, making them more appealing to pet owners.

Selling a variety of visually appealing dog training pads is an excellent strategy to attract customers to your store and stand out in a competitive market. Offering both practicality and style, these pads cater to the essential needs of pet owners while adding a touch of flair to the pet care routine.

Pet Stain and Odor Removers

Pet stain and odor removers have gained popularity among pet owners because, as much as we adore them, animals can come with their own distinct smells. The global pet odor eliminator spray market size was valued at USD 8.1 Bn. in 2022, and the total pet odor eliminator spray revenue is expected to grow by 4.8% from 2023 to 2029, reaching nearly USD 11.25 Bn.

To make your stain and odor removers stand out in the market, consider offering something distinctive for customers.

This could involve providing chemical-free and sustainable products or introducing specific scents to enhance the user experience. Your pet stain and odor removers don’t have to be mundane; if you can make them unique, you’ll increase your chances of attracting customers to your brand.

By addressing the common issue of pet smells with innovative and appealing features, your products can carve out a niche in the market and provide pet owners with effective and enjoyable solutions.

Pet Supplements and Vitamins

Pet supplements and vitamins, currently top-selling pet products, reflect a growing emphasis on animal wellbeing. The Pet Dietary Supplements Market is estimated at USD 2.54 billion in 2024, projected to reach USD 3.39 billion by 2029, with a 5.90% CAGR.

To tap into this market, provide comprehensive information in product listings, including ingredient details and usage guidelines for different animals. This approach not only builds trust but also empowers customers to make informed decisions about their pets’ health.

Pet-Friendly Cleaning Products

Pet-friendly cleaning products have become one of the best-selling and continually growing pet products, driven by the increasing awareness of the importance of using safe and non-toxic cleaning solutions for homes with pets.

To tap into this market, consider focusing on specific product categories, such as eco-friendly and toxin-free cleaning options.

By offering pet-friendly cleaning products, you have the opportunity to target niche markets within your audience, including environmentally conscious consumers and those seeking solutions tailored to their pet-related cleaning challenges.

When it comes to dog training pads, prioritizing features like waterproofing and the ability to turn liquid into gel to prevent leaks is crucial. Providing high-quality options in this category ensures customer satisfaction and increases the likelihood of repeat business.

Conclusion

The pet care industry in 2024 will be dynamic and thriving, with trends reflecting a growing demand for convenience, connectivity, and innovative solutions. From high-tech gadgets like smart feeders and GPS trackers to automated products like litter boxes, the market caters to diverse pet owner’s needs.

Quality and engagement are paramount in segments like chew toys, cat scratchers, and pet beds, while specific niches like grooming kits and pet-friendly cleaning products are gaining prominence.

For eCommerce store owners, success hinges on staying ahead of these trends, embracing innovation, and meeting the evolving needs of passionate pet owners worldwide.

Ready to capitalize on the booming pet care market?

If you’re considering opening a new online store to sell pet products, we’ve got you covered.

Our expert team is here to guide you through every step, from market insights to eCommerce strategies and a new online store setup. Don’t miss out on the opportunity to be a part of this thriving industry. Let’s build your successful pet-focused business together.

Contact us with us today to start your journey!

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