Infographic: A Multi-device experience is shaping the future of ecommerce

Multi-device experience will drive eCommerce

M-commerce is taking quantum leaps in shaping the future of e-commerce. With new advances in technology and internet usage a multi-device using customer base in emerging at a high speed. There are some sure signs that a cross-device experience should be the primary focus of online retailers to attend to the new wave of tech savvy customers.

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A Multi-device experience is shaping the future of e-commerce

  • The average number of connected devices per consumer is 3.64
  • 4 in 10 purchases occurs on multi-device
Types of connected devices
1. Smartphones
2. Laptops
3. Tablets
4. Streaming sticks
5. Wearable
6. Consoles
  • 50% of all e-commerce transactions across the globe were cross-device in 2015.
  • 68% of US adults have a smartphone
  • 78% of US adults owns a computer or a laptop
  • 45% of US adults owns a tablet
  • 1 in 3 Americans owns a Smartphone, Computer & Tablet
Age-wise shopping behavior
Age group 18-44: Purchase more on laptop & mobile
Age group 45+: Purchase on desktop
Age group 25-44 are clear leaders for multi-device ownership
Two device owners Three device owners
53% switch between them to complete activities 77% switch between them to complete activities
Online activity starts with a small screen and move to larger screens
Tablet Laptop
22% ended on Tablet 58% ended on a laptop
iOS or Android – Who attracts more traffic and sales?
Online traffic Online sales
iOS – 31.3% iOS – 31.3%
Android – 14.9% Android – 5.9%
  1. 37% of desktop users browsed a retailer’s website on at least one other device before purchasing.
  2. 43% of tablets users use multiples devices in their buying journey
  3. Smartphones accounted for 60 percent of all mobile transactions in the U.S.
    1. Reasons why smartphones are leading the cross-device race
      1. Easy and better transactions
      2. Ubiquity
      3. Big and bright displays
      4. Fast wireless broadband
  4. Smartphones generates more traffic but tablets make more high-value sales
Reasons people switch devices
1. Top Reason: Comfort & Convenience
2. Urgency of the task
3. Length of time involved
4. Security & Privacy
Switching devices occurs most at home in front of the TV when all devices are within reach
Mobile is the device used continuously throughout the day