Mistakes every E-commerce Business Owner Does

November 7, 2016
Don't Make These Mistakes in Your Ecommerce Business

If you have decided to start a estore business, you possibly have a numerous innovative ideas to make a difference in the eCommerce world. Your eCommerce store must mainly focus on a plan and strategise yourself to see yourself succeed on its mission. While you decide to bring in best in your online store with the latest technology and trend to beat competition, you must also assess the major mistakes to avoid for your online store to succeed in marketplace as discussed below:

1. Not having a right marketing strategy
Recent Internet research Stats show that there are almost a billion websites in the world. With the growing competition, new estore owners need to do all they can to locate and advertise to win market place.

It’s not enough to just launch a site and wait for customers to locate you, you must actively identity your prospective customers by analysing the data collected on user profiles or patterns on your estore using google analytics & big data, reach out to them and convert them into your customers by providing personalised offers

2. Not Choosing the Right Ecommerce Platform
You must choose an ecommerce platform carefully as it makes a difference between success and failure for your online store. You can use a hosted platform like Etsy, Shopify, or use one of the popular customizable platforms like WooCommerce or Magento.

When deciding which one is right for you, determine which platform best suits your back-end needs, and then think about your customers. Your ecommerce platform should provide you with speed, a design that gives your site credibility, and the ability to customise your pages with higher usability.

3. Not optimised search engine on your estore
Generally, the earlier your site appears in the search results list, the more visitors it will receive and will result in higher customer acquisition.

If you don’t have a SEO strategy you may end up at the bottom of the search engine. In contrast, if you want people to find your site, you need to conduct some research to determine which keywords consumers are using to find sites similar to yours, and then strategically optimise content on your site like changing HTML and associated coding in order to increase your reach. Keyword optimizations are just the beginning of winning the SEO battle. You have to offer something of value above and beyond your product to get some traction from Google or Bing.

4. Not Making Your Site Mobile-Friendly
Many estores lack the compatibility of their estores on smartphones available in market today. Mobile eCommerce is growing rapidly and now accumulate to nearly 30 % of the total sales from any Omni-channel retailer. This trend is expected to increase over time and make yourself ready to cope with mobile revolution, or you may miss out on potential sales.

5. Not Creating a social image
Ask any experienced ecommerce seller, and they’ll tell you that one of the most difficult tasks is staying in compliance with the differing sales tax requirements for every state they sell in. After all, some states have jurisdictions in multiple cities, towns, neighborhoods, and even blocks. That’s a lot to keep up with when trying to get an ecommerce store off the ground. Luckily, the answer is simple. Savvy software programs that manage tax calculations and filings on your behalf can save you valuable time you need to focus on growing your business.

Give yourself the best possible chance to build a successful ecommerce store by ensuring that you don’t make any of these five common mistakes. Now get out there and shake up the marketplace with your fabulous new online store!

To give a high focus to your electronic sales in the marketplace along with providing a great performance and the best of class experience to the users, to build a powerful eStore & seamlessly integrate premier extensions to boost your success, here are the full list of services we provide.

Have any questions? Approach us.

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