Until the day we start selling stuff to robots, the importance of e-commerce personalization is not going to fade even a tad bit. The overall experience of personalization in e-commerce is as old as old gets.
According to a study, 48% of US marketers reported that personalization on their websites or apps lifted revenues in excess of 10%.
Today, every website has its own way of delivering a personalized online experience. What distinguishes successful online retailers from others? It is the art of effective personalization in e-commerce.
There is a thin line between providing a personalized experience and making your customers frustrated. Frustrated with too many questions or suggestions. Sometimes, online retailers use personalization engines that bombard customers with irrelevant questions and suggestions, making the overall experience gaudy.
E-commerce personalization if done effectively, can make your sales funnel seamless.
- It gives a boost to an online store’s customer experience.
- Customer Loyalty becomes ever so stronger.
- Elevated conversion rates. Since e-commerce personalization provides selective attention to customers, each of them displays a certain inclination towards your website.
The importance of personalization in e-commerce cannot be ignored. Here is The What, Why & How of E-commerce Personalization.Click on the infographic below to view a larger version: