The Checkout page is the point where your estore visitors turn into customers and hence the most vital of all pages for ecommerce success. This is the phase wherein your customers go through a series of steps in order to make the final transaction. In order to ensure that a majority of them hit the final purchase button and does not abandon the purchase midway here are certain factors you must implement in order to have a perfect checkout page.
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1) Giving a Visual Linear Checkout Process
11% shoppers leave the purchase incomplete if finds a complex checkout process. A visual progress bar will motivate them complete the purchase.
2) 24*7 Available on Live Chat or Call
As per a survey, 44% of shoppers say that having questions answered by a live person while in the middle of an online purchase is the most important features a website can offer.
3) Update the Cart Items easily
Shoppers love when given options to customize the cart items at checkout page. Make this possible. If they don't find such option there are more chances that they’ll simply give up and drop the process altogether.
4) Simpler Forms
Don't force the shoppers to fill the unnecessary data. Use asterisks for mandatory fields. 11% abandon the cart when asked too much information.
5) Include Credit Card Logos and Security Seals
When shoppers see security seals like Paypal Verified, Authorize.net, McAfee Secure, Comodo Secured, Verisign, BizRate, there is 48% chance of them completing the purchase.
6) Avoid Hiding Amounts
37% of shoppers will abandon their shopping cart if presented with unexpected shipping costs.
7) Allowing Guest Checkout
Your customers are on your store to shop and not to fill out the forms. Did you know that 28% of shoppers will abandon their shopping carts if you require them to register before they can checkout?