6 Electrifying Steps to Plan Holiday Marketing Campaigns

August 16, 2017
Holiday Marketing Campaigns

Is your online business ready for this holiday season? Do you think, it is too early to start planning your holiday marketing campaigns? Yes, it may be hard to think about winter holidays right now but if you are hoping to maximize the profits this holiday season, it would be smart to plan effective holiday marketing strategies in advance.

Pre-plan Holiday Marketing Campaigns

The holiday season would be here before you even know it. So, it would always be better to stay foresighted and plan your holiday marketing campaigns in advance if you desire to achieve optimum sales goals this upcoming festival season.

A quick Check-List to Make Store Ready for this Fast Approaching Holiday Season

Evaluate Previous Year’s Holiday Sales Data

The sales data from previous holiday season can be very useful as it can give you the complete details about the behavior of your consumers. You get the idea about the sales conversions you achieved from different marketing efforts like email marketing, SEO, Google Adwords, social media optimization, etc. Depending on that data, you can plan your successful marketing campaign for your online store. Ensure you have analyzed that data as that would be the most important tool you would be having to design smart holiday marketing strategies.

Get Holiday Specific Landing Pages Built

You can get landing pages built on your website having holiday marketing slogans and festival theme based design. Attractive call to action text or buttons linking to those landing pages on the home page of your store can encourage your visitors to shop from your store. From this, you will also be able to identify the landing pages which can yield maximum conversions helping you to plan your holiday marketing campaigns.

Make Sure your Website is Responsive

As per the new report released by Invesp, by the end of the year 2017, 2 billion mobile phone or tablet users would use their devices to shop online globally. If your online store is not mobile friendly, then you may miss out these customers. So, just prepare your store for this upcoming holiday season by ensuring that your store is mobile friendly or you possess a store app which can be downloaded from the app store.

Plan Holiday Email Marketing Strategy

When the holiday season is approaching, the consumers are in a buying mood and to take advantage of this opportunity, you need to be more aggressive and enthusiastic while executing your email marketing strategy. Your holiday email marketing strategy should be planned well in advance because you cannot afford to get late at all in executing effective emailing efforts. You may be sending emails to market your products all the year around but the emails meant for holiday season should be specially designed and sent ahead of time, so that you can grab the attention of your customers before your competitor does that.

Implement Effective Holiday Content Marketing Strategy

You can get informative and interesting blogs written and designed especially promoting your products for this holiday season well in advance. When it comes to holiday marketing ideas, content marketing should top the list as that would help your SEO efforts too and increase traffic to your website. You can also increase your content posting frequency during the holiday season to gain popularity of your online business and boost sales over your store.

Schedule your Holiday-Centric Posts on Social Networking Sites

Start scheduling your social networking posts this holiday season using a tool like Hootsuite. Scheduling in advance would help you in staying stress-free during the holiday rush. Just focus on selling and order fulfillment as there would be heavy traffic to your store due to your scheduled posts going viral on different social networking platforms.

Just Go For It….

So, now you know that the holiday marketing strategies should be much more aggressive and innovative when compared to your traditional methods in order to drive maximum conversions this holiday season. Implementing right tools ahead of time can help you in eliminating the hassles which online merchants experience during the holiday season. Not only that, you also get benefitted from increased sales and ultimately enjoy profitable holidays too!!!

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