100 Spooktacular Halloween Email Subject Lines to Haunt Your Subscribers

October 15, 2023
Halloween email subject lines

In email marketing, the subject line is your digital costume—a glimpse of the exciting content that lies within. With Halloween creeping up, it’s the perfect time to brew up some bewitching email subject lines.

Did you know that a well-crafted email subject line displaying FOMO can boost open rates by up to 22%? Or that 47% of email recipients open an email based on the subject line alone?

In this blog, we’ll dive into the world of Halloween email subject lines used by the big brands, serving up a cauldron of ideas and examples straight from big brands. Whether you’re sending cold emails, launching a newsletter, or aiming to spike sales, we’ve got the spellbinding formulas you need.

So, let’s embark on this journey and discover the secrets of crafting captivating Halloween email subject lines that leave your subscribers spellbound. Ready to unmask the magic? 

Let’s begin!

Here are 100 Halloween email marketing subject lines that worked for famous brands before with a fantastic click-through rate:

Apparel and Accessories:

1. “Boo-tiful Savings Await on Halloween Costumes!” – Party City

2. “Treat Yourself to a New Halloween Costume, Spooktacular Styles!” – Yandy

3. “Accessorize Your Halloween Look with Spooktacular Savings” – Etsy

4. “50% Off All Halloween Costumes – Scarily Good Deals!” – Old Navy

5. “Halloween Costume Sale: Up to 70% Off, Don’t Miss Out!” – Amazon

6. “FREE Shipping on Halloween Orders Over $50 – Party City Treats You!”

7. “Get 20% Off Your First Halloween Costume – Use Code HALLOWEEN15” – Yandy

8. “Creep It Real with 15% Off Your Entire Order – Code HALLOWEEN15” – Etsy

9. “Take an Extra 30% Off All Halloween Clearance Items – Old Navy Spooktacular!” – Old Navy

10. “Get 50% Off Your Second Halloween Costume – Limited Time Offer!” – Amazon

Beauty and Cosmetics:

11. “Get a Frightfully Good Deal on Halloween Makeup at Sephora!”

12. “Halloween Beauty that Will Fright and Delight – Only at Ulta Beauty”

13. “Boo-tiful Halloween Hair and Makeup Looks – Visit Sally Beauty”

14. “Halloween Nail Art Ideas That Will Make You Scream – Exclusively on Amazon”

15. “Halloween Makeup Sale: 20% Off Everything – MAC Cosmetics Treats You!”

16. “Halloween Makeup Tutorials from Beauty Gurus You Love – Watch on YouTube”

17. “Discover the Hottest Halloween Beauty Trends for 2023 – Pin It on Pinterest”

18. “Complete Your Spooky Look with Halloween Beauty Boxes from Birchbox”

19. “Halloween Makeup Kits – Create a Spooky Look with Ease, Only at Sephora”

20. “Halloween Hair and Makeup Inspiration from Your Favorite Celebrities – People”

21. “Ghoulishly Gorgeous: Halloween Makeup Discounts at Sephora”

22. “Beauty that Will Haunt and Enchant – Ulta Beauty’s Halloween Specials”

23. “Create Boo-tiful Looks with Halloween Beauty from [Your Brand]”

24. “Halloween Beauty Unleashed: 20% Off Everything – MAC Cosmetics”

25. “Unlock Spooky Savings: Halloween Makeup at Ulta Beauty”


26. “Trick-or-Treat Yourself to a New TV this Halloween – Best Buy Treats You!”

27. “Halloween Savings on Laptops, Smartphones, and More – Only at Amazon”

28. “Get a Frightfully Good Deal on a New Gaming Console – Visit GameStop”

29. “Halloween Sale on Smart Home Devices – Upgrade Your Home with Google”

30. “Spooktacular Savings on Headphones, Speakers, and More – JBL Treats You!”

31. “Discover Halloween Deals on TVs, Laptops, and Smartphones – Walmart Specials!”

32. “Halloween Sale on Gaming Consoles and Accessories – Only at Target”

33. “Explore Halloween Deals on Smart Home Devices and Security Systems – Amazon”

34. “Upgrade Your Sound with Halloween Deals on Headphones and Speakers – Best Buy”

35. “Capture Halloween Moments with Deals on Cameras and Photography Gear – B&H Photo Video”

36. “Halloween Tech Treats: Goblins and Gadgets at Best Buy”

37. “Electrifying Halloween Discounts on Smart Home Devices – Amazon”

38. “Gaming Console Specter-tacular: Shop GameStop for Savings”

39. “Get into the Spirit with Halloween Audio Deals – JBL Has You Covered”

40. “Capture Halloween Memories: Cameras and Gear Discounts at B&H Photo Video”

Home and Garden:

41. “Find Halloween Decorations for Every Budget – Shop at Home Depot”

42. “Get Spooktacular Savings on Halloween Candy – Visit Target”

43. “Halloween Sale: Outdoor Furniture and Decor – Lowe’s Has You Covered”

44. “Halloween Costume Party Essentials – Shop at Walmart for All You Need”

45. “Trick-or-Treat Yourself to a New Grill for Halloween – Explore Wayfair Specials”

46. “Turn Heads with Halloween Decorations That Will Make Your Neighbors Scream – Spirit Halloween”

47. “Halloween Candy Sale: Save Up to 50% – Stock Up at Target”

48. “Find Halloween Costume Party Essentials at Party City – Food, Drinks, Decor & More!”

49. “Trick-or-Treat Yourself to a New Grill for Halloween – Wayfair’s Got the Grills You Want”

50. “Upgrade Your Home with Halloween Home Improvement Projects – Only at Home Depot”

51. “Green Thumb? Halloween Gardening Tips to Create a Spooky Display – Check Out Lowe’s”

52. “Halloween Home Haunt: Decor Deals Await at Home Depot”

53. “Sweet Savings on Halloween Candy – Trick-or-Treat at Target”

54. “Upgrade Your Halloween Decor with Lowe’s Spooktacular Sale”

55. “Essentials for a Spooky Costume Party – Walmart Has You Covered”

56. “Grill Your Way to a Spooky Halloween – Wayfair Specials Await”

57. “Halloween Home Improvement Projects – Get Started with Home Depot”

Food and Beverage:

58. “Halloween Treats and Drinks That Are Sure to Please – Sip at Starbucks”

59. “Get a Frightfully Good Deal on Pizza for Your Halloween Party – Order at Domino’s”

60. “Halloween Candy Sale: Save Up to 50%! Stock Up at Target”

61. “Trick-or-Treat Yourself to a New Halloween-Themed Beer – Samuel Adams Cheers You!”

62. “Spooky Savings on Halloween Snacks and Drinks – Shop Now on Amazon”

63. “Explore Halloween Recipes for a Spooky Feast – Only at Food Network”

64. “Turn Up the Scare Factor with Halloween Food Decorating Ideas – Discover on Pinterest”

65. “Halloween Party Platters and Snacks – Make It Spooktacular with Martha Stewart”

66. “Halloween Cocktails That Are Sure to Get the Party Started – Raise a Glass with Food & Wine”

67. “Delight Friends and Family with Halloween Candy Gift Baskets – Find Them on Amazon”

68. “Halloween Food Delivery Deals: Get Your Favorite Treats Delivered – Grubhub’s Got You Covered”

69. “Starbucks Scares Up Halloween Treats and Drinks”

70. “Domino’s Delivers Frightfully Good Pizza for Your Party”

71. “Halloween Candy Bonanza: Up to 50% Off at Target”

72. “Raise a Toast with Samuel Adams Halloween-Themed Beer”

73. “Amazon’s Spooky Savings on Halloween Snacks and Drinks”

74. “Spooktacular Halloween Feast: Recipes from Food Network”

75. “Get Creative with Pinterest’s Halloween Food Decorating Ideas”

76. “Martha Stewart’s Halloween Party Platters and Snacks”

77. “Food & Wine’s Halloween Cocktails – Sip in Spooky Style”

Pet Supplies:

78. “Dress Up Your Furry Friend in Spooktacular Style – Chewy”

79. “Halloween Pet Costume Sale: Paw-some Savings at Wash N Wag”

80. “Don’t Let Your Pet Miss Out on Halloween Fun – Petco Has It All”

81. “Get Your Paws on Halloween Discounts – Exclusive Offers from Chewy”


82. “Hauntingly Good Getaways: Scary Savings at Marriott”

83. “Spooky Stays Awaits! Halloween Hotel Deals with Hilton”

84. “Wander into the Unknown: Halloween Adventures with Expedia”

85. “Fly to Fright: JetBlue’s Halloween Flight Discounts Await”

86. “Cruise into the Night: Royal Caribbean’s Halloween Specials”

Health and Wellness:

87.  “Boo-st Your Health: Exclusive Halloween Discounts at GNC”

88. “Spooky Savings on Wellness Essentials – Shop CVS This Halloween”

89. “Halloween Self-Care Treats: Pamper Yourself with Bath & Body Works”

90. “Trick or Transformation: Yoga & Fitness Deals with Lululemon”

91. “Unmask Radiant Skin: Sephora’s Halloween Skincare Discounts”

Toys and Games:

92. “Gaming Ghouls: Save Big on Halloween Titles at GameStop”

93. “Toys R’ Scream: Spooky Deals on Toys at Toys “R” Us”

94. “Halloween Fun and Games with Hasbro – Get Yours Now!”


95. “Halloween Travel Deals – Explore Spooky Destinations with Expedia”

96. “Get Spooktacular Savings on Halloween Gift Cards – Treat Your Loved Ones with Visa”

97. “Plan the Ultimate Halloween Party with Tips and Tricks – Unveil the Magic on Pinterest”

98. “Trick-or-Treat Yourself to a New Halloween-Themed Video Game – Get It on Steam”

99. “Halloween Sale on Books, Movies, and TV Shows – Only at Amazon”

100. “Get Scary, Screamy, and Social, all on a budget. Check out Halloween Meetups Around You!”


These 100 Halloween email subject lines, inspired by famous brands, offer a potent brew of creativity and engagement for your email campaigns. Use them to captivate your audience and watch your open rates soar. Happy Halloween marketing!

For the rest of the upcoming Holidays, please stay connected to QeRetail

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