Just imagine you are shopping from a store and come across a nice shirt of your choice. But, finding the price too high, you just leave the store. After sometime, while enjoying your lunch at a restaurant, you find a salesman coming to you and telling you that the shirt is still available at the store you just visited at a discount of $20. You really feel happy about it and just buy that shirt. This is nothing but the power of remarketing ads.
Not all of your customers buy from your online store in a first instance. Either they find the price high, just want to look for other options or they need time to decide before they make a purchase from your online store. Whatever, maybe the reason, they leave your store and you just don’t benefit out of it.
As per the blog published by BigCommerce – Average ecommerce conversion rates are 1% – 2%. Even if you are doing everything right, you can still expect to win the sale around 2% of the time.
The goal of remarketing ads is to bring back those 98% customers who didn’t convert and encourage them to complete the purchase.
This is how remarketing for eCommerce works by Business2Community.
It doesn’t matter where on the web your prospects are. They are shown a personalized remarketing ad including the product they were likely to purchase from your store and thus tempting them to buy that product.
Remarketing ads; if used in a smart manner can improve your sales and strengthen your brand identity. If you think that it is an expensive way of marketing your products, then you need to try it once to experience that it is a highly cost-effective way to skyrocket your ROI.
When it comes to remarketing, there are two main powerhouses – Google and Facebook you can rely on.
Google Adwords Remarketing
If you are already advertising using Google Adwords, you can simply add a predefined Google Remarketing Code to your website. This would track and add your visitors with the help of browser cookies.
This will enable the websites to display your ads to the audience who have already visited your online store. Precisely, your past visitors would be able to view your advertisement while they are going through video on Youtube or reading news site.
This would remind the visitors about the products they had liked on your website and thus help in increasing your conversion rate.
Facebook remarketing helps you in targeting the Facebook users who have visited your online store but left without purchasing anything. You just need to install a pixel on your eCommerce website pages which displays your ad in the news feed on those specific Facebook users who have visited your online store.
This helps you in reconnecting with your audience showing them relevant content and tempting them to complete their purchase on your store. Also, you can display them the ad with a special offer on their Facebook news feed when they are logged in.
The customers like the personalized attention given by the stores and are likely to return to your store for completing their purchase. Also, it gives you an opportunity to reach out to your huge portion of the audience on Facebook.
Remarketing Ads for eCommerce: Embrace or Lag Behind
We have discussed in this post how remarketing using Google Adwords and Facebook advertising can help in improving conversions of your online business.
So, what are you waiting for? Unleash the power of this incredibly powerful tool and stay ahead of your competitors. The best thing about remarketing ads is that you can connect with your customers in every phase of their buying journey.
Regardless of whether you choose remarketing using Google Adwords or Facebook advertising, just ensure that you keep segmentation in mind. That would help you in displaying the right advertisement before the right audience resulting to definite conversions.
Obviously, you might be having several questions relating to remarketing ads. Just get in touch with QeRetail – Your eStore Handyman as we can clear all your confusions and help you get started with remarketing for eCommerce store.