Almost all the big brands know the importance of content marketing for a successful ecommerce store. But knowing the fact does not help till the time the company knows what type of content is required and how a good content looks like.
The content is like the backbone of online marketing. It can increase the rate of conversion to almost 25 percent. So, research should be done before content is produced. Also, strategies should be there for digital marketing. Down there are a few points that can help you in enhancing the content you will be writing for your website:
- Know the assets of your content:
Before discussing about the assets of content we assume that it is very much clear to all the readers that the content should be interesting. So, we are going to discuss some other aspect of the writing.
Content plays the major role in SEO. So, the interlinking on a page should be done in such a way that it boost up the ranking of the Estore. It is not required to get a brand new content for your website as updating the content is mostly preferred. So, before you embark on contacting an expensive writer concentrate on modernizing the content.
- Know the goals:
Content is essential for digital marketing. So, before plunging into writing, we must know the audience and goals behind the content. Rethink on what you want the content to achieve for you. Know your goals for marketing for ecommerce.
Do ask yourself if the content is written to get maximum visits, engagement and shares or leads and purchases. How social media like Facebook, Twitter, etc., can contribute to the success of the content. All the points should be kept in mind as it is of no use if the followers are not engaged.
- Know the audience and promotional channels:
Content writing is useless if you do not provide the information or service to the right person. Do you think if you are going to play a French song for an English speaking person, it is going to impress him??? No, as he/she is not going to understand even a single word. In the same manner for digital marketing concentrate on the audience you want to convert. Know the prominent social media website used by the target audience.
If you research first, the content strategy will write itself. Once you are done with the research, audit and inventory work, you will get to know what needs to be written and marketing for ecommerce would be like a piece of cake.
- Use Images and videos:
If you are given a choice to either read the content or to watch the videos for grasping the same information, what would you prefer? You will go for videos, than images and then reading. The case is same with everyone and this is the reason why websites like YouTube are so much popular for digital marketing.
Instead of writing all the times prefer building a content that contains more images and videos, as images are worth a thousand words. And keep in mind that the images should be of high quality.
- Useful content:
Instead of filling up the pages, concentrate on writing what is useful to others and make it entertaining in its own way. Do not follow what others are writing, as the audience is attracted to something that is unexpected. Content writing is one of the most important ways to make an Estore work successfully.
Use analytics to measure if the content is deliverable and it can increase the conversion rate. People think long articles cannot attract an audience, but it is a myth. Both people and SEO like long-form copy. So, do not hesitate to write long pages.