In 2016, online sales of physical goods amounted to 360.3 billion US dollars and are projected to surpass 603.4 billion US dollars in 2021.
Undoubtedly, 2017 was a great year for online retailers. After earning a fortune from holiday sales this year, now what next?
What should be done to make this year lucrative too?
Just follow these eCommerce trends if you want your business to rule the online retail market.
Accelerating Voice Purchases
According to a recent study by Walker Sands, one in three consumers plans to make purchase through a voice-controlled device in the next year.
Your customer is now shopping online in transit and so can order the products by just instructing Alexa or Siri. Is your store ready for this change?
If not, you really need to think in this context and make your store voice search enabled.
Voice search makes quite easy for the people to order items they require. Thus, to stay competitive, it becomes mandatory to ensure that the products you are selling show up whenever voice search is performed by your customers.
Product Subscriptions Getting Popular
Product subscriptions actually give a convenience to the buyers to get the items they purchase frequently on their desired date.
Anything that saves the time of consumers becomes preferable when it comes to online shopping.
Amazon has already started this subscription program where you can just subscribe to a product and get it delivered on your instructed date without even ordering it.
You can also execute this to improve the customer experience and sales over your online store.
Now, this is something which you can not at all avoid because creating unique customer experience is the need of the hour.
eCommerce personalization can be done in many different ways. Few examples include –
- Recommending products based on previous purchases.
- Offers on special occasions like birthdays, anniversaries, etc.
- Providing offers to a special group of customers. (For example loyal customers)
- Communicating with customers who have abandoned the cart.
eCommerce personalization is a sure-fire way to increase customer engagement which would ultimately lead to increasing sales. If you have never thought of it before, you really need to execute some form of personalization on your eCommerce store, but ensuring that it is done in a right way.
Just go through – Everything you Need to Know About eCommerce Personalization to get a better idea on this topic.
eCommerce Trends 2018: Following them at the right time
Looking into present online retail competition scenario, it is recommended to stay updated with these latest eCommerce trends which would give you tons of opportunities to enhance customers’ shopping experience.
Mere executing ideas is not enough, ensuring that right steps are taken in the right manner and at the right time becomes quite crucial as far as embracing latest eCommerce trends for your online business is concerned. Just get in touch with an expert eCommerce store handyman like QeRetail, to ensure everything on your online store falls at the right place.