100 Killer Holiday Email Marketing Subject Lines (2023) [UPDATED]

December 10, 2023

It’s that wonderful time of the year! If you’re running an online shop, this is your golden opportunity to infuse the holiday spirit into your business. Crafting captivating email subject lines tailored to the festive season is not just important—it’s the key to a successful holiday campaign. This is your chance to shine, promote special offers, unveil new products, and build stronger connections with your customers.

With Halloween, Cyber Monday, Black Friday, Thanksgiving Day, and Christmas sales, now is the perfect moment to capture your audience’s attention with eye-catching holiday subject lines. The excitement is palpable, and people are eagerly anticipating updates from their favorite online stores.

MailChimp studied around 24 billion delivered emails and sifted around 22,000 words in different subject lines. One of the interesting findings of this extensive study was that people dig when emails have a personal touch to them.

Holiday Email Subject Lines

As per the Email Marketing Stats – 35% of email recipients open emails based on the subject line alone. It is an undeniable fact that people judge your emails by your subject line, so it is supposed to be extremely engaging, which can compel the receivers to click through and read your message. It is also equally important to have an engaging email body to keep your readers interested.

Top 5 Principles for Impactful Holiday Email Subject Lines

  1. Be Concise:
    Keep it short—4-6 words or 21-50 characters for readability.
    Example: “Unlock Exclusive Deals!”
  2. Lead with Key Information:
    Avoid truncation on mobiles by starting with your main message.
    Example: “New Arrivals Alert: Discover Exciting Products Now!”
  3. Infuse Urgency and FOMO:
    Use phrases like “24-hour offer” to prompt action.
    Example: “Last Chance! 24-Hour Holiday Specials Inside!”
  4. Use Actionable Verbs:
    Drive action with verbs like “get” and “buy.”
    Example: “Get Festive with Our Holiday Collection!”
  5. Include Numbers:
    Stand out with numbers providing specific info about discounts.
    Example: “50% Off Holiday Clearance – Limited Stock!”

Integrate these practices for attention-grabbing, spam-free, and successful holiday email campaigns.

Now, coming back to the subject line, it may be a small part of your message, but it is the most significant part. Especially, when the holiday season is around, it becomes very important to craft catchy subject lines to stand out different from the other crowd of emails.

Here, we have listed out some successful subject lines based on different special days of these upcoming holidays so that you can get inspired and make profitable moves.

Holiday Email Subject Lines for Halloween

  • Put Some Boo in Your Next Book Order (CHRONICLE BOOKS)
  • Win our Halloween treats | Beware of these bewitching accessories… (ACCESSORIZE)
  • Fang-tastic Halloween savings – 4 days only (PETSMART)
  • Don’t ghost home alone (UBER)
  • Spooktacular DIY inspiration (ETSY)
  • Honolulu: Pumpkin Palooza (YELP)
  • Ready For Halloween? Save 20% Off Costumes (CITRUS LANE SHOP)
  • Halloween beauty to fright and delight (SEPHORA BEAUTY INSIDER)
  • Celebrate Halloween as your favorite beverage! (COCA-COLASTORE.COM)
  • Get Your Halloween Treats Before They Vanish! (SWISSCOLONY.COM)
  • Wonderfully Wicked (ETSY)
  • BOO! 60% off Halloween Styles  (CARTER’S)
  • So are you pre or post-foodcoma??? (DORMIFY)
  • We’re Almost Out of Treats on Halloween (Dr LEONARD’S)
  • Happy Halloween to Our Boos! (TANGA)
  • There’s No Debating This SPOOKY-Good Deal (JELLY BELLY)
  • Style So Good, It’s Spooky (TIES.COM)
  • Happy Halloween! Spooky Sale Inside! (BISCOFF)
  • Meri Meri Halloween!  (LITTLE HIPSTER)
  • Halloween is Creeping Up (DISCOUNT DECORATIVE FLAGS)

Holiday Email Subject Lines for Cyber Monday

  • What’s on sale? Anything & everything. (MODCLOTH)
  • Cyber Monday | Only 4 Hours Left! (HERSCHEL)
  • Cyber Monday: Last Chance on Free Ultra Thin Air Lenses With Any Purchase (CLEARLY CONTACTS)
  • $12 tees + Free shipping. A/S/L? Let’s Cyber! (THREADLESS)
  • It’s Cyber Monday All Week! (DELL)
  • Pet parent, only a few hours left to enjoy 25% off sitewide! SHOP NOW! (PETCO)
  • Exclusive Black Friday / Cyber Monday Super-Sale Deals! (GO COFFEE GO)
  • Cyber Monday Savings! Free Shipping PLUS Up to 25% Off (DISNEY STORE)
  • Cyber Monday Sale! Save 25% Today Only! (TUCKER AND BLOOM BAGS)
  • Hurry, Only Hours Left for Cyber Monday Savings!(SPORTS AUTHORITY)
  • Save Big for Cyber Monday – Give The Gift of Family (ANCESTRY.COM)
  • Alert: Cyber Monday Has Been Extended (GUITAR CENTER)
  • $20 Coupon! Save Big on Cyber Monday (BEVMO)
  • Our Best Deal Of The Year: Up to 60% Off Site-Wide (BONOBOS)
  • Buy One, Get One Free Continues with Cyber Monday (EYE BUY DIRECT)
  • It’s Now Or Never… (SWANK)
  • Ray-Ban, Burberry, & UpTo 80% Off D Oh Yes! We Did It (RUE LA LA)
  • Cyber Monday Starts NOW! Save 30%, 50%, & 75% Off!(FRANCESCA’S COLLECTIONS)
  • Reboot now. Cyber Monday Coffee Sale is on! (COFFEE FOR LESS)

Holiday Email Subject Lines for Black Friday

  • Black Friday Event: 35 Shirts Under $35 (FRANK & OAK)
  • Black Friday DEALS! 1000s of Items at Amazing Prices. (INDIGO)
  • Black Friday starts now with 50% off 100s of new items! (MODCLOTH)
  • Black Friday Savings without the Big Crowds! (LEAP FROG)
  • Exclusive Black Friday sneak peek. Save up to 30% off. (CRATE & BARREL)
  • Don’t wait ’til tomorrow! Take up to 50% off our most popular inventions right now (QUIRKY)
  • Black Friday – 40% off everything! (CANVAS POP)
  • Woosters Almost Sold Out! Black Friday Prices + Free Shipping For A Few More Hours! (GREATS.COM)
  • Black Friday + Giving Tanks (STORQ)
  • Blacked-Out Friday (HUCKBERRY)
  • Last day! 30% Off Everything With Our Cyber Monday Sale (KATE SPADE)
  • Black Friday Sale! Check Back Tomorrow To View the Deals! (EMERGENCY ESSENTIALS)
  •  Black Friday Is Here Early (NORDSTROM)
  •  Get BLACK FRIDAY Savings All Weekend At Skechers.com! (SKECHERS)
  •  Black Friday Doorbusters Start N Put Down The Drumstick. (FINISH LINE)
  •  Pssst! Get The Scoop On Black Friday (TARGET)
  •  If You Open One Email This Black Friday… (STEVE MADDEN )
  •  Pre-Black Friday Sale ( MISS ME)
  •  Black Friday Deals End Tomorrow (ZWILLING ONLINE)
  •  Last chance to get a #BlackFriday discount! (HIKE BIKE AND RIDE)

Holiday Email Subject Lines for Thanks Giving Day / Free Shipping Day

  • Tips and Ideas for a Stylish and Stress-free Thanksgiving (BED BATH & BEYOND)
  • Celebrate Free Shipping Day Early! (M&Ms)
  • A Thanksgiving Gift for You: 20% Off + Free Shipping on the item of your choice (POTTERY BARN)
  • GOBBLE. THIS. UP. 50% off ALL Thanksgiving Essentials +$10 coupon (WORLD MARKET)
  • Last Change for FREE Thanksgiving Delivery! (CHEFS)
  • A Thanksgiving we’ll never forget (ANTHROPOLOGIE)
  • 1 Day Only! Free Shipping + Up to 70% Off (BELK)
  • Devour this Decor: Thanksgiving Table Accents You Need (WAYFAIR)
  • Let’s Celebrate Free Shipping Day! (IDEEL)
  • 20% off — early bird gets the sale (JONATHAN ADLER)
  • 9 DisgustingFacts about Thanksgiving (EAT THIS NOT THAT)
  • 15 Thanksgiving Drinks To Start On While Cooking (FOOD & WINE)
  • Thanksgiving Hosting, Toasting & Roasting Must-Haves (ANTHROPOLOGIE)
  • FINAL HOURS! TheClock Is Ticking On This Thanksgiving Sale! (OCOM)
  • Save Up To 70% During The Pre-Thanksgiving Sale (JOSA BANK)
  • Stressed About Thanksgiving Prep? (CCOM)
  • This Thanksgiving, We’ll Be Thankful For These Holiday-Ready Styles (BARNEYS)
  • Turkeyed out? Dish Up To 50% off! (VERA BRADLEY)
  • Happy Thanksgiving! Take up to 90% Off + Free Shipping!(LULUS)
  • Sneak Peek Deals | Save room for Thanksgiving savings (WALGREENS)

Holiday Email Subject Lines for Christmas

  • Our Magical Holiday Gift Shop is open + Save up to 80% in our Halloween Blowout Sale! (CHASING FIREFLIES)
  • It’s not too late: Reach more holiday shoppers with your 100 coupons. (BING WEBMASTER TEAM)
  • We’re feeling very merry. Get 50% off your order. (SHUTTERFLY)
  • Merry — We got you a gift – (OLD NAVY)
  • The Holiday Gift Guide is here. Game on for gift giving. (FINISH LINE)
  • Holiday deals and steals: Warm up with these vacation savings. (AMERICAN AIRLINES)
  • Ho-Ho-WHOA! 50% off Wine Gift Baskets + Holiday Food and Decor. LAST DAY for two HUGE coupons. (WORLD MARKET)
  • A sale to escape the winter weather! (JETBLUE AIRWAYS)
  • Kim, get a jump on holiday shopping with your Gift History and enjoy free shipping. (HARRY & DAVID)
  • The BEST gift: 20% OFF anything (TODAY ONLY!) (POTTERY BARN KIDS)
  • 5 Reasons You Need ASearch GPS this Xmas (RIP CURL)
  • Jingle Belles: Gifts For Her, Best-Selling Bedding & More On Sale Today (JOSS & MAIN)
  • Ring In The New Year – Plus: 12 Days of Christmas Gifting Starts Now (DOT & BO)
  • Christmas Deadline: TODAY – Best StockingStuffer Ever! (CAPSULE)
  • Save 10% with Promo Code: Christmas10 (KSL DEALS)
  • Snow Fare Like A Low Fare! (SOUTHWEST)
  • All She Wants For Christmas Is S E A F O L L Y (SEAFOLLY)
  • A Free Holiday Gift Just For Our Members (AUDIBLE.COM)
  • Box: Merry Christmas From Karl VonDibble (And Mystery Tackle Box) (MYSTERY TACKLE)
  • 12 Deals of Christmas—Updated Daily (GUITAR CENTER)

Holiday Email Subject Lines for New Year

  • Cheers to Savings: New Year, New Deals!”
  • Unwrap 2024 with Exclusive New Year Discounts!”
  • Out with the Old, In with the New: Shop Our New Year Collection!”
  • Celebrate Fresh Beginnings with 20% Off – Happy New Year!”
  • New Year, New Styles: Explore Our Latest Arrivals!”
  • Toast to Savings: Special New Year Offers Inside!”
  • Sparkle into 2024: Enjoy Limited-Time New Year Discounts!”
  • Wishing You a Stylish New Year – Dive into Exclusive Deals!”
  • Revamp Your Wardrobe for the New Year – Shop Now!”
  • Cheers to a Fashionable New Year: Uncover Trendy Deals!”
  • New Year, New Gear: Elevate Your Style with Our Latest Arrivals!”
  • Cheers to a Brighter 2024: Exclusive Discounts Await!”
  • New Year, Fresh Deals: Start the Year in Style!”
  • Countdown to Savings: Grab Your New Year Offers Now!”
  • New Beginnings, New Savings: Kick Off 2024 in Style!”
  • Toast to a Stylish Year Ahead: Shop Our New Year Collection!”
  • Wishing You Joy and Discounts in the New Year!”
  • Sparkle into 2024: Unwrap Special New Year Surprises!”
  • Celebrate the Season with Exclusive New Year Deals!”
  • New Year, New Trends: Discover What’s In Store for You!”

In order to increase the open rate, marketers often write over-promising holiday email subject lines for mediocre content. There are also those who write a very boring copy and get ignored by their audience. One should always go for a balanced approach and ensure the email subject line and content are in alignment with each other. This also means you may end up spending more time reviewing and researching your holiday email campaign. Your audience will appreciate quality content delivered over a long gap rather than being bombarded with sub-standard content on a daily basis.

Launch your Holiday Email Marketing Campaign Now!!!

If you have not included email marketing in your holiday marketing campaigns, then you better do that, as you may miss out on many potential customers this holiday season.

With the right kind of email list and well-crafted email content with a catchy holiday email subject line, you can launch your holiday email marketing campaigns successfully and your business can really have lucrative holidays this year.

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