Client Name:
Industry:
Services:
Orders Increase per Month
ACoS reduced 1st month
Monthly Total Page Views
Wilma Schumann Skin Care is a well-known beauty and personal care brand, ‘Embraced by Professionals for Over 35 Years’, with a range of high quality dermo-esthetic skin care products. Despite its strong reputation, the brand faced several challenges in optimizing its product listings and advertising campaigns on Amazon.
They partnered with QeRetail in 2022 to optimize their website's most high-potential product listings on Amazon and target relevant keywords. The primary objective was to improve organic sales, advertising campaigns, and ultimately drive more sales.
Many of the product listings lacked proper optimization in their titles, bullet points, and descriptions. In some cases, crucial information was even missing, leading to potential customer confusion or disinterest.
The keywords used in the listings did not match the content of the product. This inconsistency between the keywords and product content could lead to decreased visibility and lower sales conversions for the brand.
Some of the listing images failed to meet the Amazon algorithm's image quality standards, resulting in a negative impact on the product's visibility and potential sales. This may have caused customers to lose interest in the product, resulting in a decrease in click-through rates.
The backend search terms or additional information were missing from some listings, resulting in lower discoverability of the products. This meant that potential customers were not finding the products when they searched for relevant keywords.
The A+ content for Wilma Schumann's Amazon Marketplace lacked a crucial comparison chart, which is a significant factor for customers while making purchase decisions. This resulted in a lower conversion rate for such products.
It was found that the Advertising Cost of Sales (ACoS) was unacceptably high, which was over 80%. This high ACoS led to negative profitability for the client, making it necessary to reduce it significantly to achieve a positive return on investment.
The client's current Amazon advertising campaigns were disorganized and failing to generate the desired results. The campaigns were not adequately targeted, resulting in irrelevant spending and a low return on investment.
The manual campaign's name was not optimized, lacking relevant and specific keywords that would make it easier to manage and track the performance of the campaign. This made it difficult to make data-driven decisions and allocate budgets effectively.
The client's sales were heavily dependent on branded keywords, while potential sales from non-branded keywords were left untapped. This limited the reach of their products to new audiences and hindered potential growth opportunities.
There was a limited budget for advertising, which was insufficient to drive substantial traffic to their listings and achieve significant sales growth. This posed a significant challenge in generating a satisfactory return on investment (ROI).
Our team created new content for titles, bullet points, and product descriptions.We ensured all the content elements are optimized with relevant keywords and engaging language that better represented the products.
To improve the visibility of the products, we conducted monthly keyword research for each product in every category. This helped us identify relevant keywords that customers were using to search for similar products.
We added a total of 7 images to most listings. We improved the quality and relevance of the product images to meet Amazon's algorithm standards and ensured that customers had a clear understanding of the products they were viewing.
Many of the product listings had incorrect size names, which made it difficult for customers to purchase the right product. We corrected these size names through Flat files, ensuring that customers could easily purchase the correct product size.
To make the listings more discoverable, we added backend search terms and additional information to all listings. This helped improve the product's ranking in search results and provided customers with more information about the products.
To aid customers in making informed purchase decisions, we added comparison charts to all A+ content. This helped customers to better understand the differences between products and choose the one that best fit their needs.
We optimized the client's campaigns by removing or pausing irrelevant and non-performing keywords. We also optimized bids and budgets on both campaign and keyword levels for better performance.
Restructuring the client's campaigns for better monitoring and management was a priority for the team. We utilized search-term reports to find negative and converting keywords and optimized the campaigns accordingly.
The team utilized additional opportunities to generate sales and traffic by creating product and category targeting campaigns, sponsored brand and display ads, and other advertising strategies. We regularly checked keyword rankings and monitored campaign performance for optimal results.
These coupons were designed to provide discounts on specific products or categories for a limited time period. The goal was to encourage customers to make purchases during the promotion period, resulting in increased sales for the client. We also monitored the effectiveness of the coupons to adjust them in subsequent months for optimal performance.
Monthly Coupon List
By creating engaging and informative content, we were able to showcase Wilma Schumann's products and their benefits to potential customers. This resulted in an increase in brand following and organic sales growth for the client. We monitored the performance of each post and adjusted our strategy accordingly to maximize their impact. Overall, utilizing Amazon Posts proved to be an effective way to reach a wider audience and promote the brand.
Increase in Brand Reach, Product Clicks and Engagement
The goal was to help client’s product connect with the customers on a personal level, improve brand loyalty and retention, and drive sales. The email campaign was optimized for maximum engagement and click-through rates by using eye-catching graphics, compelling headlines, and clear call-to-actions. Regular A/B testing was done to analyze the campaign's performance and make necessary adjustments.
Engagement Through Email Marketing
We checked inventory every Monday and sent inventory reports to the client. Also, our team monitored every shipment and resolved any issues related to shipment and labels.
The team checked account health daily, monitoring for issues such as late shipments and negative reviews, and promptly alerted the client if any such notifications were received. We also addressed late shipment problems through Amazon FBM and submitted POAs to Amazon as needed. Finally, we resolved policy violation issues and reinstated listings that were removed from Amazon.
To ensure the efficient management and tracking of tasks, weekly planning tasks were created, which allowed for the setting of weekly goals and priorities. Additionally, monthly planning sheets were prepared to monitor progress and provide an overview of performance. Performance reports were also generated to provide the client with regular updates on the campaign's progress and to help identify areas that needed improvement.
The ACoS (Advertising Cost of Sales) was reduced to below 50% within the first month of implementing the new strategy. This continued to maintain while also increasing the number of orders to above 80 every month. This achievement demonstrates the effectiveness of optimizing the campaigns.
There has been a significant increase in the number of units ordered and organic sales from 2022 to 2023. We believe that this growth is a result of the improvements we made in the organic part of the business.
Increase in Organic Sales
In addition to the increase in organic sales, there has also been a significant improvement in the overall web traffic for the client. The total page views and sessions have increased from the previous year 2022 to 2023, demonstrating a positive trend in the brand's online presence and customer engagement.
Increase in Overall Page Views
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