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SEO campaign generally consists of two main areas of activity, Onpage & Offpage SEO. Onpage is a one-off activity which ensures that your website has all the relevant keywords, meta tags, sitemap, avoids duplicate content etc. This is an important first step towards achieving better visibility on the web.
Directory submission, cross linking, PR submission, blog post.
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Offpage SEO is an on-going activity, outside your website which works over a period of time to improve your website's ranking on Google.com.The activities includes, but is not limited to: link building, article posting, social media marketing etc.
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