Client Name:
Industry:
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Rise in New Organic Users
Increase in Transactions
Boost in the Revenue
Santa Barbara Chocolate is an online retailer that provides high-quality chocolate and cocoa products. With over 120 years of combined experience, the company has developed close relationships with its partners worldwide, making it easy and affordable to buy high-end chocolate brands at wholesale prices.
They have been associated with QeRetail since 2022 with a goal of optimizing the most high-potential products and categories pages of the website and targeting relevant keywords. The main objective was to increase website traffic, improve keyword rankings, and ultimately, drive more sales.
There were similar and redundant keywords spread across the website’s content. As a result, search engine crawlers were not able to discern which content and webpage to rank higher for which keyword.
The website had technical problems, such as having over 800 broken links, which affected the crawling budget. This meant that search engines could not crawl the website effectively, which involved the website's SEO performance.
Although some keywords were targeted, many other opportunity keywords were missed on the product pages. The website was missing out on potential traffic and conversions from these opportunity keywords.
The website had many unnecessary pages, like 301 Error (redirection) pages, HTTP Pages, and 404 (Not Found) Pages, pages with outdated content, which made it difficult for website crawlers to crawl new pages. Hence, the search engines could not effectively index the website's pages, which again affected the website's SEO performance.
The website received good overall traffic, but organic traffic was comparatively low. This called for a need to boost organic traffic to improve conversions.
Our SEO experts conducted in-depth keyword research to identify high-performing keywords for the website's pages. This helped ensure the website is targeting the right keywords to improve its visibility in search engine results pages (SERPs).
QeRetail also implemented appropriate redirection of previously deleted pages and not found pages to improve the website's crawling budget. This ensured that search engines could crawl and index the website's pages more effectively.
We removed all the mismatching keywords from the webpages and retargeted newly researched keywords to map with the relevant content and webpages. This helped the pages to rank higher and eliminated the keyword cannibalization issue.
The first step was to conduct a technical audit to identify and remove duplicate pages, redirection, broken pages, and orphan pages. This helped to improve the website's crawling budget and ensure that search engines could crawl and index the website's pages effectively.
We recognized that content optimization was a crucial point in this business and helped Santa Barbara Chocolate to improve the click-through rate (CTR) for blog pages. The motive was to improve the website's overall SEO performance and drive more traffic and conversions.
Our team began by conducting a thorough analysis of the client's website, which revealed several critical errors that were impacting the site's SEO health. These included 41 Errors, 537 Warnings for SEO Site Health, missing Structured Data Test (Schema.org), Product Structure Data, and Breadcrumb, as well as 29 404 Client Errors, 302 301 Links, 119 Duplicate H1 tags, & 406 Missing IMG ALT Text Attribute among others.
Site Health Before SEO Efforts
To address these issues, we implemented a comprehensive on-page optimization strategy that included fixing all the critical errors identified during the audit. We also optimized the website's structure, improved the internal linking, and optimized the content to align with relevant keywords.
Next, we focused on improving the website's backlink profile, as the backlink report showed that the website had a toxic score of 5.2 and an authority score of 36. To address this, we implemented a high-quality backlink acquisition strategy, including outreach to industry-relevant websites and content creation to attract natural backlinks.
Toxicity Score Before SEO Efforts
Finally, we conducted keyword opportunity research and developed a keyword mapping strategy for the selected pages. This involved identifying the most relevant keywords for each page and optimizing the content to align with these keywords.
Overall, our strategy and implementation focused on resolving critical errors, optimizing on-page elements, improving the backlink profile, and optimizing content for relevant keywords. As a result of our efforts, the client's website saw significant improvements in search engine rankings and traffic, leading to increased leads and revenue.
After implementing the SEO strategies and tactics, Santa Barbara Chocolate has seen significant improvements in their website performance. For example, the average session duration has increased by 13.02%, indicating that users spend more time on the website and engage with the content and products. Similarly, the number of new users on the client's website increased from 44,141 to 79,460, indicating an 80.01% rise in the number of the new user through organic traffic. Additionally, there has been a 27.70% increase in transactions per day from 408 to 521 and a 23.91% increase in revenue from USD 64k to more than USD 80k, indicating that the SEO efforts have effectively driven more sales.
Within six months of dedicated keyword targeting and mapping efforts, the relevant keyword rankings improved significantly across the website.
Keywords in the top 3 places increased from 163 to 354 – an increase of 217% Keywords in the top 10 places increased from 658 to 1151 – an increase of 175% Keywords in the top 20 places increased from 1418 to 2534 – an increase of 179%
Keyword Improvements Since the Initiation of the Project
Across the 62 core keywords that we targeted, there was an overall increase of 93.6% in overall rankings.
SERPs Ranking Distribution after Keyword Targetting
A number of high-volume keywords entered the first page of the SERPs, and a number of highly competitive terms entered the index and continued to ascend rapidly:
Overall Rankings Throughout Project Progression
Looking towards the future, Santa Barbara Chocolate continues working closely with QeRetail to optimize their website further and improve their SEO performance. They are now focusing on addressing keyword cannibalization issues and targeting new keywords for their product pages. Additionally, they have identified social media, mainly YouTube marketing, as an opportunity for future growth and are actively collaborating with us to make it happen.
“QeRetail is the best company for managing a website's online digital presence including seo services, coding, website design and management. The responsive and professional expertise the company brings to the table is way ahead of other companies we have used both in the USA and Europe. For our company, the website is a key part of our business model and it is too risky to let just any company tinker with it. QeRetail is reliable and trustworthy while performing smart work which makes the bottom line profitable. “
Store Owner
