Perch Chairs & Stools faced a daunting task—migrating from Volusion to Shopify.
Migrating 136 product attributes, 14.5k customers, and 7.5k orders was no small feat.
The road ahead was filled with challenges. We aimed at seamless data transfer issues to prevent risking the flow of their online operations.
To overcome these hurdles, QeRetail devised a comprehensive plan. Experienced developers adept in both platforms facilitated seamless customizations and integrations.
Also, a comprehensive SEO migration strategy was mapped out. This was to preserve SERP rankings and maintain the integrity of URLs through redirection.
The enhancements were noticeable on the homepage – a refined menu bar, improved clarity, and an overall boost in website performance.
The migration resulted in
Increase in users
Increase in sessions
Increase in revenue
The tangible results spoke volumes - a 34.88% increase in users, a 59.18% surge in sessions, & an astounding 372.98% spike in revenue.
The organic traffic increased by ~35% after a seamless SEO migration.
There were more than 3000 products on Amazon. And there were numerous competitors. This posed a formid-able challenge.
A strategy was devised to optimize product listings and enhance titles, descriptions, and keywords, ensuring a noteworthy presence.
Also, sponsored ads and targeting campaigns for increased conversions were part of the campaign. Rigorous monitoring allowed for agile adjustments, contributing to ongoing improvement.
Total orders
Total organic and PPC sales
Average Return on Ad Spend
The advertising sales reached $61,274. This attested to the effectiveness of marketing campaigns. The total sales, combining organic and PPC campaigns, was $431,255.48 across 6 months. This reflected a robust revenue stream. And, with a total of 183 orders, the demand for Perch products remained consistently strong.
Perch struggled with slow online sales growth. This casted doubt on the effectiveness of their existing digital marketing strategy.
We aimed to enhance visibility, reach a broader audience, and increase sales. The goal was to stand out and engage the target audience using a comprehensive PPC growth plan.
Detailed keyword research, compelling ad copies, and optimized landing pages formed the core. Intelligent bid management, precise audience segmentation, and strategic ad extensions maximized the effectiveness of PPC campaigns.
Conversions
Conversion Value
Return on Ad Spend (ROAS)
Over 11 months, the PPC campaign achieved 116 conversions. The campaign generated a remarkable conver-sion value of $61,956.36. This showcased substantial revenue growth attributed to strategic PPC efforts. An impressive Return on Ad Spend (ROAS) of 6x highlighted the efficient budget management of the campaign.
The campaign's efficient cost management achieved a cost per conversion of $87.11. This demonstrated smart budget utilization.
Perch Chairs and Stools' digital transformation journey, implemented in collaboration with QeRetail, resulted in impressive outcomes. Their technical migration improved website performance and user experience. SEO migration preserved search rankings & enhanced visibility. Amazon optimization and PPC advertising strategies drove sales and expanded their reach. These achievements highlight the power of digital transformation for businesses seeking growth and success.
