Beginner’s Guide: How to Leverage Pinterest for Ecommerce Business

December 15, 2017
Pinterest eCommerce Business

FUN FACT 1: the half-life of a Pinterest pin is 1,600 times longer than a Facebook post.

FUN FACT 2: the average Pinterest user spends 14.2 minutes pinning every time they log in.

FUN FACT 3: Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent!

With such numbers, Pinterest has become a viable option for marketing. It’s growing like never before. Imagine your best content popping on the Pinterest feed 4 or 5 months. This is very common with Pinterest. Compare this to a highly competitive feed of Facebook and Twitter and you’ll be able to understand the value

Can you imagine the benefits of a social network where your content doesn’t lose its worth even after 4 -5 months of its publishing?

Welcome to Pinterest!

Here are few quick and handy tips for using Pinterest for eCommerce business

1. Create your account

Around 250 million people use Pinterest every month. What does this mean? You are introduced to a whole new audience every day–hence business expansion. For using it specifically for business, you need to have a Pinterest business account.

pinterest ecommerce business
There are two ways to do so.
You can either upgrade your existing personal account to the business account or you can sign up for a business account.

2. Complete your profile

Once you are done creating or upgrading to a business account, you need to complete your profile. Then you’re taken to your home feed. The home feed shows all the recent pins that you follow and features endless scrolling for seamless browsing.

Across the top of each page, you visit Pinterest, there is a large search bar. To the left, you’ll see the Pinterest logo (which takes you back to the home page when clicked), as well as menu options for Analytics and Ads.

To the right, it displays a drop-down menu, which displays all the categories you can browse through the platform.

3. News, You and Messages

Next, to that, you’ll see a + button and a chat bubble button

pinterest ecommerce business

Through the + button you can add a new image or create a new ad, and the chat button pulls a drop down and shows three option: News, You and Messages. News displays trending pins,

You display your activities with other users and messages show your interactions with other Pinterest users.

4. Creating your boards

What are boards? Boards are organized content– more or less like visual bookmarks. Before you start pinning you need to create boards. To create your first board, you will see a red colored board button saying ‘create board’


Once you click, a box will pop up with the information you need to fill in. You can add a name and description of what board is all about. In addition to that, you can also select a category. You can also choose to keep your board secret.

5. Adding Pins

After creating and setting up boards, it’s important to share content. I suggest you pin 5 boards to fill the thumbnails present on each of your board. As you start thinking about the content, make it a point to share others content along with your content.

Pinterest eCommerce business

How to find additional Pinterest marketing tips?

• Pin great images
• Share good content
• Know your target audience
• Follow pinners who have similar interests — share, like or comment on their pins.
• Check your analytics properly to know which of your posts are resonating with the audience.
• Promote your Pinterest account on your social network and also through the email newsletter.

Final words
Now that you’re enough convinced to use Pinterest for your business religiously. Go get started and make people drool over your pins. Don’t forget to connect with us and have a look at what we as an eStore Handyman offer.

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