As per a recent study, 7 out of 10 Americans use social media to connect with each other, share news and ideas as well as entertain themselves.
Which means, your audience is on social media.
You might be posting content on social media platforms to generate brand awareness. So, have you been successful in achieving your sales goals through your social media campaign?
If no, then your social media posts are not getting enough attention from the target audience which means it is not getting viral.
Many times, we hear about many videos, blogs, etc., getting viral quickly, and wonder how the authors of those particular content might have made that possible.
Here we have come up with 7 secrets of creating the viral social media campaign that can make your brand popular and generate maximum leads for your business.
Create Compelling Content
No matter how aggressively you advertise on social media, but if your content is not compelling enough to grab the attention of your audience, your efforts may go to waste.
As per a recent study, 46% of businesses find difficult to create compelling content.
Looking at the current scenario, people are quite busy to go through the lengthy content. So, the content should be fresh, crisp and engaging enough for people to like and share. People would like to go through the content which they can relate to and find interesting.
As per a recent study by Marketo, people share a piece of content for the following reasons –
- Offer discounts or some benefits
- Provide tips
- Warn against dangers
- Entertain and amuse
- Inspire through quotes
- Amaze with surprising facts
- Connect with each other
Just ensure that your content fulfills the purpose of your audience as that can help you make it viral.
Understanding your Audience
One of the most important steps to make the content viral is to understand your audience. A piece of content can be effective only if it convinces the audiences so well that they get inclined towards sharing it.
A viral social media marketing campaign can be started by speaking with several people and knowing their likes and dislikes. It can be known from an in-depth research that which type of content is having a high possibility of getting likes and shares.
Choose Social Media Platforms Wisely
There are different social media platforms and all of them vary in terms of features and the visitors. Have you tried to know that on which social media platform you would find the maximum visitors interested in the products or services you provide?
You need to have an in-depth research on that and choose the social media platforms you post on wisely. The content that works very on Linkedin may not work on Instagram and vice versa.
Partnering with the influencers is the best way to make your content viral. You will be able to reach out to a wide range of audience if you a popular influencer endorses your products and services.
This strategy would definitely help your content to get viral and increase your number of prospects.
Select Proper Time of Content Release
Ensure that you have selected appropriate time of releasing the content on social media. Posting the content at the time when your audience is not active can eliminate the chances of your content getting viral.
Moreover, social media algorithms also rank the content based on the audience engagement. Which means, releasing content at the right time can have a great impact on the performance of your social media campaign.
Encourage Visibility Through Advertising
Investing in advertising can gain popularity for your brand. Advertising can guarantee that your content would be shown to your set of audience and at your chosen time.
If the ad is found interesting, it is likely to be shared by the audience viewing it and thus increasing the chances of content getting viral on social media.
All of your social media marketing efforts go in waste if you don’t measure the performance. You can use social media analytics and track the users viewing and sharing your content. Depending on that data, you can plan your content marketing and social media strategy for future.
Creating Viral Social Media Marketing Campaign Can Be Challenging
Yes, it is easier said than done. Creating viral social media marketing campaign can be challenging. First of all, you need to create the content which can directly speak and convince your audience. Secondly, you need to post it to the right platform at the right time.
If you are perplexed with the idea of creating a well performing viral social media marketing campaign, just get in touch with QeRetail as we can help you out in achieving success in this endeavour.