The Marketer’s Guide to Facebook Marketplace

Facebook marketplace

Facebook is constantly unveiling new ad features. But over the past years, they have been unveiling new products. The most intelligent part is how all these connect.

Facebook messenger, for example, is like a spin which centralizes all personal interactions on the platforms. It means you can start using it for customer service.

That’s a great way to engagement. Right from engaging with the consumers to answering their queries, Facebook makes everything possible.

What is a Facebook marketplace?

The Facebook marketplace is a literal marketplace. Retailers can list their products and consumers can buy new or old items within your local area.

Each item might have a description and few pictures. Once your customer like a certain product, they need to get in touch with the retailer for the payment details.

The platform already has over 18 million new items in the marketplace, ranging from cars to video games to rental houses to clothes.

The premise is super simple. And the buying experience is super cool. It also works flawlessly on the mobile app with a button conveniently located in the middle of the homepage.

Also Read: Facebook Store Design Tips To Improve Sales In Holiday Season

4 Insightful Tips to Use Facebook Marketplace for Business

Here’s how your business can take advantage of Facebook Marketplace and capitalize on it— before the competition catches on it.

1. Increase your presence

Quick question: What is the easiest way for a new business to increase sales?
Quick answer: Branding!

Increasing brand awareness and your presence on various social media platforms is the easiest way to increase sales. Because people won’t buy your stuff if they don’t trust you.

Well, that also means you need to increase the number of people who are known to you.

And you need to make it easy for them to discover you especially when they haven’t heard of you before.

Well, Facebook marketplace suffices all your requirements. A report by AdWeek says,” Facebook added that the buying and selling experiences triggered by Marketplace have led to a growth of 77 percent in users who may not have otherwise connected.”

The Marketplace gives you an easy way to double the number of interactions you have with your potential customers right now.

Here is an example:

facebook marketplace

This product has the following features:

• Focus on the products, not the company
• Date and time availability
• A local address

2. Build trust prior to purchase

Trust matters a lot!

Most of the Facebook Marketplace sales will come from an individual’s profile. A legit profile picture helps consumers see who they’re buying from. Google calls this the Zero Moment of Truth. It’s the proactive research phase that consumers will check out before starting the buying process. It fetches the buying behavior of consumers of today.

3. Test sales sequences for automating follow-up

People might visit or express interest in what you’ve got. And still, that doesn’t mean they might not want to buy immediately.

That means you need a follow-up strategy. Fortunately, Facebook Marketplace can help you in getting the right customers. For example, someone reaches out to you for their queries. So how do you do it? You always have chatbots at your rescue.
Here is a good example.

facebook marketplace

4. Sell more products

The entire goal of Facebook Marketplace is to sell products. You post products. People click and buy. However, it’s not always that simple in reality. And a one-off product sale won’t scale your business. You need to sell dozens of products. The only way you’re going to sell dozens or hundreds of products is if you have thousands of people looking.

How, exactly, do you do that? Especially if you have expensive items? You can show off your products and invoke people to buy it. A simple marketplace sale becomes the perfect conduit for a long-lasting, profitable customer relationship.

So, when are you planning to use Facebook marketplace?

Facebook marketplace resembled a glorified garage sale initially. But it’s just getting started. It is improving day by day can use it to fine-tune follow-up sequences to produce more consistent results.