Tomos Tackles is a Massachusetts-based fishing tackle shop that sells tackles, lures, and other accessories for their customers to fish better.
The client wished to run Facebook ads and approached us for a one-time set up. They were unsure about the type of campaign to run but wanted to run them at minimum cost but with maximum results i.e., sales.
$ 306.65
26,518
$ 7486.89
As part of setting up the Facebook ads, we sent a step-by-step process document. Based on the provided instruction, the client set up their Facebook Business Manager account and share its access. The client wanted to run normal Facebook ads but the products were better suitable for dynamic product ads. Owing to budget constraints, the campaign cannot be run for ‘luring’ new audiences.
We changed our strategy to target existing audiences i.e., those who have already visited their website. Remarketing Facebook ads allowed us to show the dynamic ads to those who visited the client’s website in the past 60 days on Facebook and Instagram without a huge ad spend.
In dynamic ads, the product details including product name, description, image are dynamically fetched into the ads using product feeds. We ran into a roadblock at this stage. The website had all the products categorized separately in the backend but the data was not structured correctly to be compatible with product feeds. We took the help of the web development team to organize and categorize the data in a structured form that Facebook recognizes. Additionally, this allowed us to create different ad sets and copies for different product categories.
| Ad Spend | Revenue | ROAS | Impressions | Website Purchases | Reach |
|---|---|---|---|---|---|
| $ 306.65 | $ 7486.89 | 2441.50% | 26,518 | 48 | 2063 |
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