Adare’s Boutique is a brand based in Rhodes Islands and specializes in selling stylish, elegant, and unusual fashion, jewelry and accessories. A quick browse through their website shows products from various popular fashion brands that they sell under their umbrella brand.
The client was running ads by themself from June 2014 to October 2019. Later, they decided to run the ads through an ad agency and approached us. They were expecting more sales by running shopping and search Ads.
We started with improving the ad performance for their brand Sympli. Observing the results we delivered, they agreed to run ad campaigns for two other brands - Sorrelli Jewelry (Oct 2020) & Planet by Lauren G (Mar 2021).
$ 22789.58
$ 16.09
$ 355,723.89
The client was running ad campaigns from June 2014 to October 2019. However, during that period, they ran or paused the campaigns abruptly. Additionally,conversion tracking to monitor the ad performance was missing. Hence, it was difficult to set up a baseline for performance improvement.
To allow shopping ads, Google requires you to create a shopping feed in the Google Merchant Center. However, there were multiple issues regarding product attributes.
When managed by the client, the daily spend budgets on campaigns were restricted to $20 to $25. On auditing and reviewing the campaign performance, a higher daily budget was suggested.
After preliminary inspection and audit, we started with setting up conversion tracking in Google Tag Manager. This way, we were able to monitor the campaign performance and make any necessary corrections to align the campaign results to the client’s expectations.
Next, we addressed the critical and warning messages in the Google Merchant Center. The following critical errors were addressed
immediately:Warning messages such as missing attributes and excessive capitalization were addressed on a weekly basis taking care of not hampering the marketing performance metrics such as Cost Per Clicks (CPC) and Cost Per Conversion (CPConv).
Regarding the daily spent budget, we determined $50 to $60 was the sweet spot. Yet, we kept on increasing the campaign budget on a monthly basis. This was continued till the campaign ROI remained positive and the client was satisfied with the budget increase.
Cumulative campaign performance Nov 2019 to May 2021 (Adare’s Boutique)
| Clicks | Avg. CPC | CTR | Conversions (Sales) | Ad spend |
|---|---|---|---|---|
| 31,108 | 0.73 | 1.02% | 1,416 | $ 22789.58 |
| Cost / conv | Google Ads Revenue | Google Ads Assisted revenue | Total Revenue | ROAS (Assisted conversion) |
|---|---|---|---|---|
| $ 16.09 | $ 251,552.37 | $ 104,171.52 | $ 355,723.89 | 1560.91% |
Cost:16101.53 USD
Revenue:198,713.02 USD
Cost:996.31 USD
Revenue:3532.70 USD
Cost:148.18 USD
Revenue:4,806.75 USD
Cost:5,574.45 USD
Revenue:63,551.42 USD
Cost:12,077.07 USD
Revenue:147,024.85 USD
Copyright © 2010 – 2026 QeRetail. All rights reserved.
