{"id":9748,"date":"2021-09-14T09:55:25","date_gmt":"2021-09-14T09:55:25","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=9748"},"modified":"2022-06-22T10:03:39","modified_gmt":"2022-06-22T10:03:39","slug":"design-tactics-to-transform-your-shopify-store","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/design-tactics-to-transform-your-shopify-store","title":{"rendered":"7 Design Tactics To Transform Your Shopify Store"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><br \/>\nIf you&#8217;ve been an Ecommerce business owner since some time now, or are just starting out with an online venture &#8211; you certainly know that <a href=\"https:\/\/www.shopify.in\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify<\/a> is the place to be. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Not only has the platform grown and evolved itself into being as accessible a place for its users, but it has also successfully provided them the tools to personalize their selling experience.\u00a0<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><b><br \/>\n<\/b><span style=\"font-weight: 400\">Coming to the point, good design is more about good thinking than anything else. A lot of store owners are quick to hop on the Shopify bandwagon to give their businesses as much visibility and reach as possible. <\/span><\/p>\n<p><span style=\"font-weight: 400\">However, what they usually forget is that simply opening up an E-store is never enough, and a lot depends on how well-designed and user friendly your store looks and feels.\u00a0<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">The audiences are no more moving under the blanket of lack of information, and are more than equipped to find and pick alternatives that suit them best. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Which is exactly why, a lot of emphasis is being shifted to good design experiences and taking the UI\/UX design game up a notch.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, what does <a href=\"https:\/\/www.qeretail.com\/blog\/5-pillars-of-ecommerce-store-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">good website design<\/a> comprise of? <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">And how does one do what it takes to build a front that encompasses all the qualities of a well designed E-store?<br \/>\n<\/span> <span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Well, we\u2019ve done the homework for you.\u00a0<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">In this article, we\u2019ve listed 7 key design tactics that would definitely come in handy if you\u2019re looking to give your Shopify store that much needed revamp, or are simply in the process of designing a website for the first time.<br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<div class=\"section_points-bg-box-2\">\n<h3>What you will learn in this article-<\/h3>\n<ol>\n<li>\n<h5>How originality strikes a chord<\/h5>\n<\/li>\n<li>\n<h5><a href=\"#tag_2\">Importance of research<\/a><\/h5>\n<\/li>\n<li>\n<h5><a href=\"#tag_3\">Why de-cluttering is key<\/a><\/h5>\n<\/li>\n<li>\n<h5><a href=\"#tag_4\">How to partner with a good designer<\/a><\/h5>\n<\/li>\n<li>\n<h5><a href=\"#tag_5\">Thinking like your customer<\/a><\/h5>\n<\/li>\n<li>\n<h5><a href=\"#tag_6\">Creating interactive shopping experiences<\/a><\/h5>\n<\/li>\n<li>\n<h5><a href=\"#tag_7\">Progressive Web App<\/a><\/h5>\n<\/li>\n<\/ol>\n<\/div>\n<h4 id=\"tag_1\"><b>1. You do you: Be original<\/b><\/h4>\n<p><span style=\"font-weight: 400\">Originality goes a long way.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">When you\u2019re authentic and know exactly where you\u2019re coming from, it reflects in your design experience. Store owners and creators in today\u2019s time aren\u2019t holding back from exploring the fun sides to building a store on Shopify &#8211; whether it\u2019s with picking a bolder theme than usual, or highlighting their offerings using off-beat colour-font schemes. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Originality speaks for itself. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Contemporary brands and their creators are no longer shying away from taking the risk to do something different, and do it their own way. Even though swaying away from the norm can definitely be a bit of a pole-walk, it pays off. Novelty is refreshing, and if you\u2019re planning to give your website that much needed revamp, you shouldn\u2019t shy away from it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The avenues across E-commerce offer a plethora of opportunities, but given you have the right kind of website design that can<\/span><span style=\"font-weight: 400\"> make it\u2019s mark.\u00a0<\/span><\/p>\n<p><strong>To list a few examples of brands bringing their A game in the sphere of originality &#8211;<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"margin-bottom: 0px\">\n<li style=\"list-style-type: none\">\n<ul style=\"margin-bottom: 0px\">\n<li>\n<h4><a href=\"https:\/\/www.thecriticalslidesociety.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Critical Slide Society\u00a0<\/a><\/h4>\n<figure id=\"attachment_9763\" aria-describedby=\"caption-attachment-9763\" style=\"width: 1477px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9763 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_34_01_769Z.png\" alt=\"\" width=\"1477\" height=\"674\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_34_01_769Z.png 1477w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_34_01_769Z-300x137.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_34_01_769Z-1024x467.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_34_01_769Z-768x350.png 768w\" sizes=\"(max-width: 1477px) 100vw, 1477px\" \/><figcaption id=\"caption-attachment-9763\" class=\"wp-caption-text\">The Critical Slide Society<\/figcaption><\/figure>\n<p>This Australia based apparel brand manages to stand out with core theme focused on simplicity with a dash of spunk. With a plain white background for it&#8217;s layout, and a wonderfully contrasting display of products &#8211; Critical Slide nails their design game.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"width: 100%;height: 20px\"><\/div>\n<ul style=\"margin-bottom: 0px\">\n<li style=\"list-style-type: none\">\n<ul style=\"margin-bottom: 0px\">\n<li>\n<h4><a href=\"https:\/\/popchart.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pop Chart Lab<\/a><\/h4>\n<figure id=\"attachment_9764\" aria-describedby=\"caption-attachment-9764\" style=\"width: 1481px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9764 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_37_19_922Z.png\" alt=\"\" width=\"1481\" height=\"666\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_37_19_922Z.png 1481w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_37_19_922Z-300x135.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_37_19_922Z-1024x460.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_37_19_922Z-768x345.png 768w\" sizes=\"(max-width: 1481px) 100vw, 1481px\" \/><figcaption id=\"caption-attachment-9764\" class=\"wp-caption-text\">Pop Chart Lab<\/figcaption><\/figure>\n<p>Pop Chart Lab steers away brilliantly from the feel and look of a typical E-commerce site. Not shying away from bringing the &#8216;pop&#8217; to their graphics as well as the content throughout, this collective makes their case for what it means to be hip, happening and here for business.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"width: 100%;height: 20px\"><\/div>\n<ul style=\"margin-bottom: 0px\">\n<li style=\"list-style-type: none\">\n<ul style=\"margin-bottom: 0px\">\n<li>\n<h4><a href=\"https:\/\/hiutdenim.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hiut Denim Co.<\/a><\/h4>\n<figure id=\"attachment_9765\" aria-describedby=\"caption-attachment-9765\" style=\"width: 1447px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9765 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_40_16_552Z.png\" alt=\"\" width=\"1447\" height=\"697\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_40_16_552Z.png 1447w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_40_16_552Z-300x145.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_40_16_552Z-1024x493.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_40_16_552Z-768x370.png 768w\" sizes=\"(max-width: 1447px) 100vw, 1447px\" \/><figcaption id=\"caption-attachment-9765\" class=\"wp-caption-text\">Hiut Denim<\/figcaption><\/figure>\n<p>If there was ever a petition to be signed for bringing back editorials into web design,\u00a0 Hiut Denim would be on the front. The collective uses an almost newspaper-like layout and content rich frames to it&#8217;s space. Minimalistic, yet fun!<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"width: 100%;height: 20px\"><\/div>\n<ul style=\"margin-bottom: 0px\">\n<li style=\"list-style-type: none\">\n<ul style=\"margin-bottom: 0px\">\n<li>\n<h4><a href=\"https:\/\/www.happinessabscissa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Happiness Absicssa<\/a><\/h4>\n<figure id=\"attachment_9766\" aria-describedby=\"caption-attachment-9766\" style=\"width: 1550px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9766 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_35_58_494Z.png\" alt=\"\" width=\"1550\" height=\"677\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_35_58_494Z.png 1550w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_35_58_494Z-300x131.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_35_58_494Z-1024x447.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_35_58_494Z-768x335.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_35_58_494Z-1536x671.png 1536w\" sizes=\"(max-width: 1550px) 100vw, 1550px\" \/><figcaption id=\"caption-attachment-9766\" class=\"wp-caption-text\">Happiness Abscissa<\/figcaption><\/figure>\n<p>Happiness Abscissa acts as a breather from the mundane, with a delightful design layout comprising of perfectly bright graphics and a balanced image-content ratio. Another great aspect to this brand&#8217;s website is how they&#8217;ve tucked their main navigation panel on the left, to bring focus to their story-line and product background.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"width: 100%;height: 20px\"><\/div>\n<ul style=\"margin-bottom: 0px\">\n<li>\n<h4><a href=\"https:\/\/shop.factory43.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Factory 43<\/a><\/h4>\n<figure id=\"attachment_9767\" aria-describedby=\"caption-attachment-9767\" style=\"width: 1503px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9767 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_35_12_081Z.png\" alt=\"\" width=\"1503\" height=\"672\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_35_12_081Z.png 1503w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_35_12_081Z-300x134.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_35_12_081Z-1024x458.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T08_35_12_081Z-768x343.png 768w\" sizes=\"(max-width: 1503px) 100vw, 1503px\" \/><figcaption id=\"caption-attachment-9767\" class=\"wp-caption-text\">Factory 43<\/figcaption><\/figure>\n<p>Perhaps the most fun pick on the list, Factory 43 stands out with a generous use of animations and bold graphics throughout their web front. The core concept behind this store&#8217;s design is to merge the &#8216;factory-like&#8217; feel from their name with a vivid highlight thrown on their products, and they manage to ace the blend remarkably.<br \/>\nIt&#8217;s a 10\/10 from us!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 id=\"tag_2\"><b>2. Do your homework : List down your needs before picking a theme<\/b><\/h4>\n<p><span style=\"font-weight: 400\">Shopify has <a href=\"https:\/\/themes.shopify.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">hundreds of themes<\/a> to offer for it\u2019s E-stores. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Before picking the theme that you feel works best for you, you need to sit with yourself and understand your needs and their scope. It\u2019s easy to lose your way when going through the options, since there\u2019s so many of them. But it\u2019s also just as important to explore. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Another aspect to take note of before you finalise the theme of your choice is that these themes don\u2019t do everything for you. They come with limitations as well, and you need to make sure you can work around their capabilities.\u00a0<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">The Shopify template builder allows you to surf through themes and pick the one you like best, then use drag-and-drop options to customise, add content, layer sections etc. Even then, you can only finish about 80% of the process in one go, and for the second part of the build &#8211; it would be better to hire a designer. <\/span><\/p>\n<p><span style=\"font-weight: 400\">When you find yourself at the inceptive stage of <a href=\"https:\/\/www.qeretail.com\/blog\/ecommerce-web-design-significant-features-cannot-afford-to-miss\/\" target=\"_blank\" rel=\"noopener noreferrer\">designing your E-store<\/a>, you need to keep your tabs open and not shy away from doing your research. But yes, do try to stick within the realms of the Shopify Theme Store.<br \/>\nThis, because these themes are ticked off by Shopify on the basis of not just their quality, but also their functionality before they\u2019re listed. <\/span><\/p>\n<p><span style=\"font-weight: 400\">So, picking a theme from the platform\u2019s theme store makes sure that you\u2019re not only getting good quality, but also sticking to the rules and regulations that Shopify needs it\u2019s users and developers to comply with. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<h6><span style=\"font-weight: 400\"><br \/>\n<\/span><b>Before you pick a theme, ask yourself these :<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>&#8211; What am I trying to showcase through my site?<\/strong><\/h6>\n<h6>&#8211; How do I differentiate my store from others?<\/h6>\n<h6>&#8211; Who is it that I\u2019m catering to?<\/h6>\n<h6>&#8211; What are the core values that my brand stands for?<\/h6>\n<h6>&#8211; If my website was a person, what would it be like?<\/h6>\n<h5><span style=\"font-weight: 400\">\u00a0<\/span><\/h5>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9769\" aria-describedby=\"caption-attachment-9769\" style=\"width: 1164px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9769 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_44_28_231Z.png\" alt=\"\" width=\"1164\" height=\"678\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_44_28_231Z.png 1164w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_44_28_231Z-300x175.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_44_28_231Z-1024x596.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_44_28_231Z-768x447.png 768w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><figcaption id=\"caption-attachment-9769\" class=\"wp-caption-text\">Image &#8211; Great George Watches.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h4 id=\"tag_3\"><b>3. De-clutter : Avoid information overload<\/b><\/h4>\n<p><span style=\"font-weight: 400\">When setting up a website,<\/span> <span style=\"font-weight: 400\">it\u2019s very crucial to understand the difference between \u2018can-haves\u2019 and \u2018must-haves\u2019.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">A lot of store-fronts clutter their web spaces with information that isn\u2019t just unnecessary for the space it\u2019s taking up, but also hampers the user-experience. Good design in the contemporary age is more about good visibility, and a better understanding of what belongs where than anything else.\u00a0<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">When you\u2019re building an E-store on Shopify, an <a href=\"https:\/\/99designs.com\/blog\/web-digital\/ecommerce-website-design-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">essential tip<\/a> to keep in mind would be that your site doesn\u2019t need to consist of everything that you have to offer, but only the pointers that actually speak for your brand and it\u2019s core utilities.<br \/>\nThis also ensures that the right kind of content get\u2019s visibility on your storefront.\u00a0<\/span><\/p>\n<h6><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>Some pointers to keep in mind &#8211;<\/strong><\/h6>\n<h6>&#8211; It\u2019s a website, not an encyclopedia.<\/h6>\n<h6><strong>&#8211; Visual thinking is a lot about being able to tell essential information from non-essential.<\/strong><\/h6>\n<h6><strong>&#8211; A visitor\u2019s attention span isn\u2019t as consistent as you think it is.<\/strong><\/h6>\n<h6><strong>&#8211; Stick to the point.<\/strong><\/h6>\n<h6><strong>&#8211; Less is more.\u00a0<\/strong><span style=\"font-weight: 400\"><br \/>\n<\/span><\/h6>\n<p>&nbsp;<\/p>\n<h4 id=\"tag_4\"><b>4. Choose wisely : Hire a good designer<\/b><\/h4>\n<p><span style=\"font-weight: 400\">Teamwork is key to creating anything good. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">When setting out to build your E-store, do your research on good designers around, and especially ones who\u2019re sure to align with your expectations and end-goals. It\u2019s only right to take your time with the process, since it\u2019s not always an instantly rewarding take-up either.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">When it comes to design, <a href=\"https:\/\/thrive.design\/how-to-choose-the-right-web-designer\/\" target=\"_blank\" rel=\"noopener noreferrer\">professional help always goes a long way.<\/a> Not only would an expert understand the technicalities better, their work would also reflect the same on execution. It\u2019s always useful to seek professional help where required. Creating a user-friendly storefront that actually works the way your buyers want it to isn&#8217;t an amateur\u2019s cup of tea and it\u2019s only wise to use a professional\u2019s help in doing so. This not only gives your site that expert edge, but also makes sure that you have the kind of visibility you aspire for. \u00a0 <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">What\u2019s just as important is to partner with a professional who can match your visual and creative contours, to bring the best out of your e-store.\u00a0 <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\"><br \/>\n<\/span><b>It can be helpful to ask yourself these questions before<br \/>\nstarting out &#8211;<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>1. Which web design services are included?<\/strong><\/p>\n<p><strong>2. What is the scope of the design package?<\/strong><\/p>\n<p><strong>3. What is the cost, and what\u2019s my budget?<\/strong><\/p>\n<p><strong>4. What is their web design process?<\/strong><\/p>\n<p><strong>5. What does their previous work experience say about them?\u00a0<\/strong><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9772\" aria-describedby=\"caption-attachment-9772\" style=\"width: 1549px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9772 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_52_47_409Z.png\" alt=\"\" width=\"1549\" height=\"667\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_52_47_409Z.png 1549w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_52_47_409Z-300x129.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_52_47_409Z-1024x441.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_52_47_409Z-768x331.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_52_47_409Z-1536x661.png 1536w\" sizes=\"(max-width: 1549px) 100vw, 1549px\" \/><figcaption id=\"caption-attachment-9772\" class=\"wp-caption-text\">Image &#8211; Allbirds<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h4 id=\"tag_5\"><b>5. Think like your customer\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400\">The whole purpose of building an E-store or website is to get your customer to make a purchase from you. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">For that to happen, the customer needs to connect with you first.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">It\u2019s of utmost importance to put yourself in your customer\u2019s shoes to understand what they\u2019re looking for. Most customers are looking for certain common factors, like &#8211; a site that\u2019s well-designed, easily navigable and comes with a seamless checkout experience. Sounds pretty basic, right?<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">It\u2019s really not. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">It holds a lot of value to be empathetic to your audiences, because that\u2019s pretty much the only way you can <\/span><i><span style=\"font-weight: 400\">actually<\/span><\/i><span style=\"font-weight: 400\"> listen to them. Empathy enables brand owners to veritably <a href=\"https:\/\/www.qeretail.com\/blog\/personalization-to-holiday-marketing-campaign-matters\/\" target=\"_blank\" rel=\"noopener noreferrer\">create personalized design experiences from the customer\u2019s perspective.<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h6><b>Try to ask yourself these questions when trying to create a more user-friendly web front &#8211; <\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>&#8211; What kind of layout can I make to simplify my user\u2019s navigation?<\/strong><\/h6>\n<h6>&#8211; How do I simplify my checkout process?<\/h6>\n<h6>&#8211; Is there a way through which I can organise my product range better?<\/h6>\n<h6>&#8211; Does my site contain all the useful information that a customer would require?<\/h6>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9770\" aria-describedby=\"caption-attachment-9770\" style=\"width: 1487px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9770 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_47_19_559Z.png\" alt=\"\" width=\"1487\" height=\"673\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_47_19_559Z.png 1487w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_47_19_559Z-300x136.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_47_19_559Z-1024x463.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_47_19_559Z-768x348.png 768w\" sizes=\"(max-width: 1487px) 100vw, 1487px\" \/><figcaption id=\"caption-attachment-9770\" class=\"wp-caption-text\">Image &#8211; soleRebels.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h4 id=\"tag_6\"><b>6. Create an Interactive Shopping Experience\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400\">One of the drawbacks of online shopping is the lack of touch and feel you get when buying from a physical store. Out of those interviewed by Adweek, <\/span><a href=\"http:\/\/www.adweek.com\/news\/technology\/heres-why-people-choose-shop-or-not-shop-their-phones-169419\"><span style=\"font-weight: 400\">25% of people<\/span><\/a><span style=\"font-weight: 400\"> prefer brick and mortar store experience \u201crelaxing and enjoyable\u201d after comparing both forms of shopping methods. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">You can interpret this as 75% of people may be adjusting to online shopping. In fact, due to recent events, people are resorting to online shopping. So, store owners need to innovate the online shopping experience to cater to their customers and make it unique, especially during the holiday season. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">A lot of your user\u2019s website experience depends on not just the look factor of your site, but also the \u2018feel-good\u2019 factor to it. How <a href=\"https:\/\/www.qeretail.com\/blog\/ux-friendly-homepage-carousel\/\" target=\"_blank\" rel=\"noopener noreferrer\">great web design<\/a> differs from one that\u2019s plain good is by capitalizing on this very element of designing an E-store. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">A great example of a brand using this tactic would be <\/span><a href=\"https:\/\/venturepact.com\/site\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">VenturePact<\/span><\/a><span style=\"font-weight: 400\">, who partnered with <\/span><span style=\"font-weight: 400\">Outgrow<\/span><span style=\"font-weight: 400\"> to create a <\/span><a href=\"https:\/\/venturepact.com\/mobile_app_price_calculator\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">calculator<\/span><\/a><span style=\"font-weight: 400\"> that helped their users calculate the cost of building an app. This also happened to be one of their target audience\u2019s primary concerns.<br \/>\n<\/span> <span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Within just 2 weeks of launching, the calculator boosted traffic by 15% and increased conversion rate by 28%, coming off as one of the collective\u2019s most successful lead-generating projects.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9771\" aria-describedby=\"caption-attachment-9771\" style=\"width: 1499px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9771 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_49_42_583Z.png\" alt=\"\" width=\"1499\" height=\"681\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_49_42_583Z.png 1499w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_49_42_583Z-300x136.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_49_42_583Z-1024x465.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/image_2021_09_14T09_49_42_583Z-768x349.png 768w\" sizes=\"(max-width: 1499px) 100vw, 1499px\" \/><figcaption id=\"caption-attachment-9771\" class=\"wp-caption-text\">Image &#8211; VenturePact<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h4 id=\"tag_7\"><b>7. How a Progressive Web App helps businesses &#8211;<\/b><\/h4>\n<p>Online shoppers can be divided into two core groups :<\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Those who plan and research before making an online purchase.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Last minute shoppers who tend to be more impulsive.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">In either case, more preference is given\u00a0 to shopping via mobile apps. Not only is it quick, responsive, but the content is also arranged adequately for the small screen.<\/span><\/p>\n<p>Roughly four out of five Americans are now online shoppers, with more than half having made purchases using a mobile device (Source: <a href=\"https:\/\/pixelunion.net\/blogs\/state-of-the-union\/mobile-ecommerce-stats\"><span style=\"font-weight: 400\">Pixel Union<\/span><\/a><span style=\"font-weight: 400\">). <\/span><\/p>\n<p><span style=\"font-weight: 400\">However, developing a mobile application is not every small business owners\u2019 cup of tea. There are multiple hoops to jump through, but one of the most common reasons for most people avoiding mobile app development is the cost. <\/span><\/p>\n<p><b>The different tiers of app development costs (approx):<\/b><b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Simple app development price tag \u2013 $40,000 \u2013 $60,000<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Medium complexity app development price tag \u2013 $61,000 \u2013 $120,000<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Complex app development price tag \u2013 $120,000+<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cost of hiring a US app developer ~$90,000 \/ year<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Royalties to OS-specific stores such as Apple App Store and Google Play Store &#8211;\u00a0 $25 one time (Play store) or $99\/ year (App Store)<\/span><\/li>\n<\/ul>\n<p><b>However, the benefits from a dedicated app listed below justify the costs in the long run:<\/b><b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Efficient<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Offers high scalability<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">App Data Security<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ease of use<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">What if you could have a dedicated app at a fraction of the cost?<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"> This is where PWA comes into the picture. <\/span><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/apps.shopify.com\/pwa-by-qe?surface_detail=progressive+web+app&amp;surface_inter_position=1&amp;surface_intra_position=4&amp;surface_type=search\" target=\"_blank\" rel=\"noopener noreferrer\">Progressive Web App<\/a> (PWA)<\/span><span style=\"font-weight: 400\"> is a technology that turns your webstore into a shortcut on your user\u2019s device. The shortcut behaves like a dedicated app and provides a user interface similar to using a mobile app. Any changes on the webstore are automatically reflected in the contents of the shortcut. The shortcut occupies very little space and can be installed with a single click.\u00a0 <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">In terms of security, the shortcut is as secure as the actual web-front.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, in a nutshell, many brands are jumping on board for implementing PWA as it is a win-win. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<h6><b>The benefits for online shoppers:<\/b><b><br \/>\n<\/b><\/h6>\n<h6><strong>&#8211; No need to remember the store address.<\/strong><\/h6>\n<h6><strong>&#8211; Low on resources and storage space.<\/strong><\/h6>\n<h6><strong>&#8211; Responsive design, adaptable for every screen size.<\/strong><\/h6>\n<h6><strong>&#8211; As secure as a web store.<\/strong><\/h6>\n<h6><strong>&#8211; Easier navigation.\u00a0\u00a0<\/strong><\/h6>\n<h5><\/h5>\n<p>&nbsp;<\/p>\n<p><b>Wrapping up,<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400\">We hope these design hacks come in handy when you\u2019re in the process of setting up your freshly built store on Shopify. Keep in mind though, that design is all about what <\/span><i><span style=\"font-weight: 400\">you<\/span><\/i><span style=\"font-weight: 400\"> make of it. So don\u2019t shy away from bringing your own unique quips and quirks to your store-front this season! <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>Happy marketing!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve been an Ecommerce business owner since some time now, or are just starting out with an online venture &#8211; you certainly know that Shopify is the place to be. Not only has the platform grown and evolved itself into being as accessible a place for its users, but it has also successfully provided &hellip; <a href=\"https:\/\/www.qeretail.com\/blog\/design-tactics-to-transform-your-shopify-store\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">7 Design Tactics To Transform Your Shopify Store<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":9827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[760],"tags":[],"class_list":["post-9748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Design Tactics To Transform Your Shopify Store - Blog | QeRetail<\/title>\n<meta name=\"description\" content=\"7 Design Tactics To Transform Your Shopify Store\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qeretail.com\/blog\/design-tactics-to-transform-your-shopify-store\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Design Tactics To Transform Your Shopify Store - 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