{"id":9512,"date":"2021-08-20T10:20:15","date_gmt":"2021-08-20T10:20:15","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=9512"},"modified":"2021-10-01T08:29:40","modified_gmt":"2021-10-01T08:29:40","slug":"holiday-marketing-tips-for-post-pandemic-holiday-season","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season","title":{"rendered":"Don\u2019t Miss Out &#8211;  10 Online Marketing Tips for the Post-Pandemic Holiday Season"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The pandemic has shifted gears for digital marketers, and for better or for worse &#8211; it has unraveled a lot of aspects that play a key role in telling good marketing from bad. It\u2019s now an understood reality that a business\u2019s online presence is in all likelihood it\u2019s primary presence. <\/span><\/p>\n<p><span style=\"font-weight: 400\">So, what does e-commerce marketing look like post-pandemic?<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"> It pretty much looks like it\u2019s all over the place, but still, gradually piecing together. The global standstill caused by COVID-19 has brought to focus the fact that if a brand wants to get noticed, it needs to be everything but <\/span><i><span style=\"font-weight: 400\">boring.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Older norms like posting an advert with a discount coupon or monthly giveaway announcements just doesn\u2019t cut it anymore. Why?<\/span><\/p>\n<p><span style=\"font-weight: 400\"> Because every second person is doing it. What does make a difference is being creative, and being creative <\/span><i><span style=\"font-weight: 400\">with a plan<\/span><\/i><span style=\"font-weight: 400\">? <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">The holiday season is just around the corner, and It&#8217;s time to prepare for the inevitable.<\/span><\/p>\n<p><span style=\"font-weight: 400\"> As e-commerce retailers are gearing up for their first holiday season post-pandemic, it would most definitely be a sight to see &#8211; who cracks the code and who doesn\u2019t. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">To bring things more into perspective, in this article we\u2019ve listed down 10 key online marketing tips that can help e-commerce businesses better re-connect with their audience during the upcoming holiday season.<br \/>\nTake it as your very own holiday marketing guide!<\/span><br \/>\n<b><i><br \/>\nLet\u2019s take a look.<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<div class=\"section_points-bg-box\">\n<h3 style=\"font-weight: bold\">What\u2019s in-store ahead for you &#8211;<\/h3>\n<p><a href=\"#tip1\">1. Get your plan right.<\/a><br \/>\n<a href=\"#tip2\">2. Then, get personal.<\/a><br \/>\n<a href=\"#tip3\">3. Why a strong mobile presence makes a difference.<\/a><br \/>\n<a href=\"#tip4\">4. The value of a generously-discounted offer. <\/a><br \/>\n<a href=\"#tip5\">5. How creating a well-thought of customer-service layout helps.<\/a><br \/>\n<a href=\"#tip6\">6. User-experience, and where it matters most.<\/a><br \/>\n<a href=\"#tip7\">7. The gains of developing a seamless check-out process.<\/a><br \/>\n<a href=\"#tip8\">8. Make your CTA stand out. <\/a><br \/>\n<a href=\"#tip9\">9. Collaborate, create, convert.<\/a><br \/>\n<a href=\"#tip10\">10. What\u2019s most important of all!<\/a><\/p>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season\/#Online_Marketing_Tips_for_the_Post-Pandemic_Holiday_Season\" >Online Marketing Tips for the Post-Pandemic Holiday Season<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season\/#Wrapping_up\" >Wrapping up,<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"tip1\"><span class=\"ez-toc-section\" id=\"Online_Marketing_Tips_for_the_Post-Pandemic_Holiday_Season\"><\/span><b>Online Marketing Tips for the Post-Pandemic Holiday Season<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Tip #01<\/b><span style=\"font-weight: 400\">: <\/span><b>Holiday e-commerce marketing always starts with a plan.<\/b><b><br \/>\n<\/b><b><\/b><\/h3>\n<p><b><br \/>\n<\/b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9644 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-1-1.png\" alt=\"\" width=\"2245\" height=\"1587\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-1-1.png 2245w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-1-1-300x212.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-1-1-1024x724.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-1-1-768x543.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-1-1-1536x1086.png 1536w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-1-1-2048x1448.png 2048w\" sizes=\"auto, (max-width: 2245px) 100vw, 2245px\" \/><\/p>\n<p><span style=\"font-weight: 400\">The most crucial step that decides the rest of the flow for where your marketing campaign stands ultimately is how you <\/span><i><span style=\"font-weight: 400\">plan one. <\/span><\/i><span style=\"font-weight: 400\">Before you even begin the first round of discussions with your marketing team for what you\u2019re planning during the holiday months coming ahead, you need to sit down with yourself and create a basic outline for who, what, and how it is that you\u2019re going to market your collective during the festive season.<\/span><\/p>\n<p>A well devised outlay goes a long way in keeping things in check (read as &#8211; within budget), and also having clearly defined roles for everyone in the team. In addition to this, a well planned campaign also makes analytics an easier task &#8211; since you\u2019ve already been keeping a tab on your marketing layout, and your target audience.<\/p>\n<p><span style=\"font-weight: 400\">Having said that, it goes without saying that E-commerce retailers need to take the required time well in advance of the holiday season to develop an effective marketing base, comprising of strategies and plans that are known to give returns &#8211; like email marketing, <a href=\"https:\/\/www.qeretail.com\/services\/social-media-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">social media marketing<\/a>, promotional content, and discount offers, to name a few. <\/span><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.qeretail.com\/ecommerce-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Talking about email marketing<\/a> here, an effective email campaign is essential for brands to build their customer base and engage loyal customers. Moving ahead, the e-mails should be sent out once or twice during the holiday season, depending on how much your target audience will engage with e-mail through their inbox. <\/span><\/p>\n<p><span style=\"font-weight: 400\">A marketer cannot possibly target a 70\u2019s themed ad copy to a segment of 12 year olds for a cereal brand, and expect the kids to know head or tail of what\u2019s going on. Even if the content is interesting and well thought of, it\u2019s ultimately without a plan, so it doesn\u2019t go anywhere. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">This is exactly why it\u2019s greatly emphasized by experts of all leagues to make sure you have a planned outlay to what you\u2019re marketing in the first place. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<div class=\"bg-box--1\">\n<h4 style=\"font-size: 25px\"><b>Expert tip<\/b><b> &#8211;<\/b><\/h4>\n<p><b><\/b><b>Dynamic marketing policy is a unique marketing technique that many e-commerce sites employ to boost sales during the holiday season. In this tactic, the key is to customize offers for each customer that visits an e-commerce site by utilizing the data your site has about the customer. It is an effective strategy that allows you to offer your products to customers at the best price for each one of them based on their shopping trends. More than just boosting sales and conversion rates, it is an excellent way of obtaining crucial data about your customers that allows you to enhance their buying experience on your site and thus boost customer loyalty and eventually customer retention.<\/b><\/p>\n<h5 class=\"oner-name-text\"><b> &#8211; <\/b><b>Katherine Brown, <a href=\"https:\/\/spyic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Spyic<\/em><\/a><\/b><\/h5>\n<\/div>\n<h3 id=\"tip2\"><b><br \/>\nTip #02<\/b><span style=\"font-weight: 400\">: <\/span><b>Get personal, it matters<\/b><span style=\"font-weight: 400\">.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400\"><br \/>\n<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9647 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-2.png\" alt=\"\" width=\"2245\" height=\"1587\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-2.png 2245w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-2-300x212.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-2-1024x724.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-2-768x543.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-2-1536x1086.png 1536w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-2-2048x1448.png 2048w\" sizes=\"auto, (max-width: 2245px) 100vw, 2245px\" \/><\/p>\n<p><span style=\"font-weight: 400\">A large part of the motive to get personal is about <a href=\"https:\/\/www.qeretail.com\/blog\/personalization-to-holiday-marketing-campaign-matters\/\" target=\"_blank\" rel=\"noopener noreferrer\">staying relevant.<\/a> When emails are sent out during the holiday season, they should have a personalized touch that is designed for each customer.<\/span><\/p>\n<p>Relevancy will also help drive engagement with your email campaign by targeting what may interest customers at this time of the year. For example, an online retailer might send gift ideas just in time for Black Friday or Cyber Monday deals on specific items. <span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">To be relevant is not just about knowing what is currently \u2018in\u2019, it\u2019s also about having an understanding of what works where, and for whom. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">An <\/span><a href=\"https:\/\/www.accenture.com\/in-en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Accenture<\/span><\/a><span style=\"font-weight: 400\"> survey states that &#8211; <\/span><b>91% of consumers are more likely to shop with brands who recognize, remember, and provide them with relevant offers and recommendations.\u00a0<\/b><\/p>\n<p><b><br \/>\n<\/b><span style=\"font-weight: 400\">There used to be a time when using someone\u2019s name at the start of an email was considered revolutionary. Now, it\u2019s an accepted norm and just a way of being for effective marketers. Personalization, or creating tailor-made experiences for consumers is a brilliant way to let your customers feel seen, heard and known and create a niche for yourself in the growingly impersonal digital world.<\/span><\/p>\n<p>A buyer is more likely to keep in mind a brand that keeps him in mind. As the digital marketing arena shifts from marketing communications, to having a more conversation, and perhaps friendlier tone of interacting with their audiences, it\u2019s only wise to collect, analyze and utilize data to in turn create more mindful experiences for your customers, and not just those directed to make sales.<\/p>\n<h4><b>It can be useful to ask these questions before you get started &#8211;<\/b><\/h4>\n<p><span style=\"font-weight: 400\">1. Who is my audience and what are its general interests? <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">2. What social media platforms does my audience frequently spend time on?<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">3. What kind of content get\u2019s my audience\u2019s attention?<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">4. Which are some of the problems that my audience is facing? Can I solve them?<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span>5. How do I listen to my audience better?<a href=\"https:\/\/www.qeretail.com\/blog\/personalization-to-holiday-marketing-campaign-matters\/\"><span style=\"font-weight: 400\"><br \/>\n<\/span><\/a><\/p>\n<h3 id=\"tip3\"><b><br \/>\nTip #03<\/b><span style=\"font-weight: 400\">: <\/span><b>Don&#8217;t forget mobile!<\/b> <span style=\"font-weight: 400\"><br \/>\n<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9645 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1.png\" alt=\"\" width=\"2245\" height=\"1587\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1.png 2245w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1-300x212.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1-1024x724.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1-768x543.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1-1536x1086.png 1536w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1-2048x1448.png 2048w\" sizes=\"auto, (max-width: 2245px) 100vw, 2245px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">Due to the one-to-one nature of mobile devices, they\u2019re wonderfully effective when it comes to building a more impersonal, and consistent equation with your customers. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Speaking of how current trends go, it\u2019s not enough to simply build a good website, it does pay off to go the extra mile, and once you\u2019re confident of your web interface &#8211; invest in developing your mobile app. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The online world is always on, and consumers are increasingly turning to their mobile phones to read, research, analyse and also make purchases &#8211; all in a matter of a few clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mobile traffic tends to grow around this time of year because people are looking up information while shopping in stores as well as browsing products online when they&#8217;re waiting (or bored) and on the go.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s pertinent for E-commerce retailers to have a mobile eCommerce strategy in place which ensures that their customers can make purchases with ease when they are browsing from mobile devices like smartphones or tablets. As buyers also get increasingly savvier, it\u2019s no rocket science for an experienced marketer to know how far a strong mobile presence goes in terms of effective, impersonal marketing. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Thanks to the advent of digital technology, we\u2019re all on our phones, nearly all the time. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">The content consumed via mobile phones makes up for most of the overall content consumption made by modern-day users, especially millennials.<\/span><\/p>\n<p>Even if one is mindlessly consuming what he sees on his screen through the day, he <i><span style=\"font-weight: 400\">still is consuming<\/span><\/i><span style=\"font-weight: 400\"> something. It still registers on his mind, if not immediately &#8211; then eventually. This is what motivates brands with an active mobile presence to stay consistent, and create an interactive medium for their buyers to connect with their businesses.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<h4><b>How a strong mobile presence works for a brand<\/b><span style=\"font-weight: 400\"> &#8211;<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/h4>\n<p><span style=\"font-weight: 400\"><strong>1.<\/strong> It increases your brand\u2019s accessibility.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><strong>2.<\/strong> You get to build your own digital brand.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><strong>3.<\/strong> Helps in growing your online presence. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><strong>4.<\/strong> Improves your brand\u2019s search engine ranking.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><strong>5.<\/strong> Ultimately, it proves to be an easier way for your customers to get to you.<\/span><\/p>\n<h3 id=\"tip4\"><b><br \/>\nTip #04<\/b><span style=\"font-weight: 400\">: <\/span><b>Don\u2019t forget to bring a focus on offering sales, discounts, and promotions.<\/b> <span style=\"font-weight: 400\"><br \/>\n<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9540 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3.png\" alt=\"\" width=\"2245\" height=\"1587\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3.png 2245w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-300x212.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1024x724.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-768x543.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1536x1086.png 1536w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-2048x1448.png 2048w\" sizes=\"auto, (max-width: 2245px) 100vw, 2245px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Everyone loves a good sale.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Which is exactly why, one of the best ways for an e-retailer to reconnect with their audience during this time is by promoting holiday deals and offers at discounted prices through social media channels, as well as online banner ads throughout their websites.<\/span><\/p>\n<p><span style=\"font-weight: 400\"> For example, if you sell clothing items then it would be wise (and expected) for your email campaign to promote any coupon codes under 15% off! <\/span><\/p>\n<p><span style=\"font-weight: 400\">The holidays are all about giving back to your customers &#8211; so e-commerce retailers should offer discounts or deals through email campaigns, social media channels, and online banner ads. It\u2019s essential to note that during this time &#8211; it\u2019s not only important to give, it\u2019s important to give generously.<\/span><\/p>\n<p>This time isn\u2019t just about making sales, it is also about giving back to your customers &#8211; not necessarily with a sales pitch in mind, but with the genuine intent of giving back.<span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<div class=\"bg-box--1\">\n<h4 style=\"font-size: 25px\"><b>Expert tip<\/b><b> &#8211;<\/b><\/h4>\n<p><b>One unique tactic to counteract this is to start black Friday\/Cyber Monday sales well before their actual dates. Run a black Friday month campaign that offers discounts and sales several weeks prior. Consumers are already in the shopping mood getting gifts for friends and loved ones, you\u2019d be shocked at the volume of sales you can drive in the weeks leading about to Thanksgiving<\/b><b style=\"font-size: 18px\">.<\/b><\/p>\n<h5 class=\"oner-name-text\">&#8211; <b>Geoff Krain, <a style=\"color: #107aaf !important\" href=\"https:\/\/www.kingstarmedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Kingstar Media<\/em><\/a><\/b><\/h5>\n<\/div>\n<h3 id=\"tip5\"><b><br \/>\nTip #05<\/b><span style=\"font-weight: 400\">: <\/span><b>Your campaign needs to center itself on customer service.<\/b> <span style=\"font-weight: 400\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400\"><br \/>\n<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9549 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-5.png\" alt=\"\" width=\"2245\" height=\"1587\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-5.png 2245w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-5-300x212.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-5-1024x724.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-5-768x543.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-5-1536x1086.png 1536w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-5-2048x1448.png 2048w\" sizes=\"auto, (max-width: 2245px) 100vw, 2245px\" \/><\/p>\n<p><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Digital shopping is all about convenience these days.<\/span><\/p>\n<p>Customers are looking for the fastest way possible to get their goods delivered at home with a click of a button and without having to worry about waiting in never-ending queues or visiting stores.<\/p>\n<p>As an e-retailer during this time period it&#8217;s important that you provide accurate product listings which show what items can be shipped to certain areas (or countries) as well as any shipping restrictions that may apply.<\/p>\n<p>For example, &#8220;this item cannot ship internationally&#8221; will help drive more sales from e-commerce retailers who offer international shipping options. <span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Today\u2019s buyers are more aware than they\u2019ve ever been. The expansion of the internet has allowed customers to make their own detailed research before making a purchase, and even then, if they stumble across something better &#8211; have the freedom to pick what suits them best.<\/span><\/p>\n<p>The same tide has brought with it the fact that the success rate of digital channels and marketing pipelines ultimately lies within the hands of the customer. In spite of this shift in power, there are still a large number of companies which operate within their own preconceived framework &#8211; which is sales centric, and still not customer centric.<br \/>\n<span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">This tactic has avidly shown it\u2019s limitations too, since now more than ever, marketers are waking up to knowing that a brand\u2019s real success lies with knowing the buyer. Everything else falls behind. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">So, what are the key questions that a brand needs to ask itself when in the process of understanding it\u2019s customer-base?<\/span><\/p>\n<h4><b>We\u2019ve listed a few pointers &#8211;<\/b><\/h4>\n<p><span style=\"font-weight: 400\">1. Who are my targeted customers?<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">2. What are the problems that they face?<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">3. What are their opportunities?<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">4. What is the environment within which they\u2019re trying to operate?<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">5. <\/span>How can I help them do better?<b><br \/>\n<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<div class=\"bg-box--1\" style=\"margin: 15px 0 10px 0px;width: 100%\">\n<h4 style=\"font-size: 25px\"><b>Expert tip<\/b><b> &#8211;<br \/>\n<\/b><\/h4>\n<p><b>The idea of a discount never fails. People are innately motivated to shop during the holiday season. Make things easier for them by offering lucrative discounts and offers. Communicate the same ahead of time by launching a campaign that informs your audience about the details of the offers. This will help you get a better response when the sale actually starts.<\/b><\/p>\n<h5 class=\"oner-name-text\">&#8211; <b>John Buchan, <a style=\"color: #107aaf !important\" href=\"https:\/\/www.charm-offensive.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Charm Offensive<\/em><\/a><\/b><\/h5>\n<\/div>\n<h3 id=\"tip6\"><b><br \/>\nTip #06<\/b><span style=\"font-weight: 400\">: <\/span><b>Your marketing layout\u2019s overall user experience should be seamless.<\/b><b><br \/>\n<\/b><b><\/b><\/h3>\n<p><b><br \/>\n<\/b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9548 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-6.png\" alt=\"\" width=\"2245\" height=\"1587\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-6.png 2245w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-6-300x212.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-6-1024x724.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-6-768x543.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-6-1536x1086.png 1536w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-6-2048x1448.png 2048w\" sizes=\"auto, (max-width: 2245px) 100vw, 2245px\" \/><\/p>\n<p><b><br \/>\n<\/b><span style=\"font-weight: 400\">Branding, and user experience are processes that are often overlooked as different from each other, and ones that don\u2019t inter-relate as much. This is false.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">At its core, UX is about understanding your customer\u2019s needs and then going on to design a practice that encourages a positive buyer experience. At a broader front, branding and user experience go hand in hand. At the crux of it, nearly everything is based on how well you understand what your customers are looking for, and then how you inculcate website developments that are an extension of the same emotion.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Customers want a seamless and easy eCommerce website that is mobile friendly, and comes packed with features like live chat services available for their convenience during the holiday season.<\/span><\/p>\n<p><span style=\"font-weight: 400\"> It&#8217;s also important that brands have eCommerce experts in place (and ready) to help customers as they browse the online stores. Which is why, make sure you&#8217;re prepared ahead of time by hiring eCommerce specialists or sourcing them from freelance websites such as <a href=\"https:\/\/www.upwork.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Upwork<\/a>, <a href=\"https:\/\/www.freelancer.in\/\" target=\"_blank\" rel=\"noopener noreferrer\">Freelancer<\/a>, etc. If possible, speak with these freelancers before the season ensues, so they can review any changes made to your company site post pandemic. Ultimately, ensuring an optimal customer experience during this busy time will increase sales and lead conversion rates. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Branding falls as one of the first testaments to how well you understand consumers, and a good user experience only uplifts the process. It\u2019s absolutely vital for a brand\u2019s goodwill that it\u2019s users have a good experience not just with the products\/services that it\u2019s selling, but also have experiences that reinforce the brand. <\/span><b>Brand experience <\/b><b><i>is<\/i><\/b><b> user experience.<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<div class=\"bg-box--1\">\n<h4 style=\"font-size: 25px\"><b>Expert tip<\/b><b> &#8211;<\/b><\/h4>\n<p><b>You&#8217;ve probably heard of a showroom. When a customer wants to view a product in person, they visit a showroom, which can assist them in making a purchase decision. Web-rooming is similar to show-rooming, with the exception that you showcase your products online rather than in person. In most cases, a web room lets customers view a product from every angle, simulating the in-person showroom experience. If your organization wants to create a web room for your items, you should get started as soon as possible.<\/b><\/p>\n<h5 class=\"oner-name-text\">&#8211; <b>Stewart McGrenary, <a href=\"https:\/\/freedom-mobiles.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Freedom Mobiles<\/em><\/a><\/b><\/h5>\n<\/div>\n<h3 id=\"tip7\"><b><br \/>\nTip #07<\/b><span style=\"font-weight: 400\">: <\/span><b>Customers want to purchase more than one item!<\/b> <span style=\"font-weight: 400\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9650 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1-1.png\" alt=\"\" width=\"2245\" height=\"1587\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1-1.png 2245w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1-1-300x212.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1-1-1024x724.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1-1-768x543.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1-1-1536x1086.png 1536w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-3-1-1-2048x1448.png 2048w\" sizes=\"auto, (max-width: 2245px) 100vw, 2245px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Customers today naturally expect a friction-less shopping experience, but even more than that &#8211; they look for a seamless checkout experience. No one likes it if they\u2019ve spent a good load of time going through a site\u2019s various shopping channels, added everything they\u2019re looking for to their carts, and then find themselves at a sluggish checkout front, that\u2019s not just slow, but it\u2019s also technically disinclined. <\/span><\/p>\n<p><span style=\"font-weight: 400\">E-commerce retailers should have an easy way for customers to add multiple items and order them all together. For example, it&#8217;s important that you provide options such as &#8220;add another ____&#8221; so the customer can select how many of each item they would like in their cart before proceeding with checkout. This will help decrease abandonment rates because there is less hassle on behalf of the e-retailer during this busy season.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">After all, the whole idea behind creating digital experiences was laid out keeping convenience in mind. And convenience isn\u2019t just limited to a single experience within the whole shopping layout, it\u2019s inclusive of every layer that your buyer passes through when they find themselves making a purchase at your e-store.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">So make sure you\u2019re not leaving any stones unturned when giving your buyers the experience they deserve.<\/span><\/p>\n<p><b>A well known theorem that supports this intent is the Fogg Behaviour Model, proposed by Dr. B.J. Fogg.<\/b><\/p>\n<p><span style=\"font-weight: 400\">The model states that a consumer\u2019s propensity to convert depends on having three key factors in place &#8211; motivation, ability, and a trigger. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><strong>1.<\/strong> <\/span><b>Motivation<\/b><span style=\"font-weight: 400\"> &#8211; Engage, and then compel your customers to sit up and take notice of your brand. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>2. <\/strong><b>Ability<\/b><span style=\"font-weight: 400\"> &#8211; Make your customer\u2019s journey to conversion as easy as possible. Reduce as many technical roadblocks as you can find. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><strong>3. <\/strong><b>Trigger<\/b><span style=\"font-weight: 400\"> &#8211; The trick to timely conversions lies in the right message, delivered at the right time, and shadowed by the right CTA.<\/span><\/p>\n<h3 id=\"tip8\"><b><br \/>\nTip #08<\/b><span style=\"font-weight: 400\">: <\/span><b>The holiday eCommerce marketing campaign needs a strong call to action at the end of your content.<\/b><b><br \/>\n<\/b><b><\/b><\/h3>\n<p><b><br \/>\n<\/b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9546 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-8.png\" alt=\"\" width=\"2245\" height=\"1587\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-8.png 2245w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-8-300x212.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-8-1024x724.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-8-768x543.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-8-1536x1086.png 1536w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-8-2048x1448.png 2048w\" sizes=\"auto, (max-width: 2245px) 100vw, 2245px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Your call-to-action is the chief defining factor that bridges the gap between your leads to conversions. It acts as the last push for your customer\u2019s site journey for the main reason that if it\u2019s used optimally, it is what ultimately gets the eggs to your basket.<\/span><\/p>\n<p>You could either make a bold highlight out of your CTA, or subtly steer it across your key deliverables &#8211; the choice is yours, but the important thing is that you use it and you <i><span style=\"font-weight: 400\">use it well.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\"> More often than not, a CTA is something motivating or exciting enough to drive people through those last few steps until they&#8217;ve completed their purchase online.<\/span><\/p>\n<p><span style=\"font-weight: 400\"> For example &#8211; you can offer a coupon code or a sale to e-commerce new customers if they add their email address at the end of your blog post so you can reach them with future eCommerce offers.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<h4><strong>Here are a few pointers to keep in mind while working-out a plan to create the right kind of <\/strong><b>CTA<\/b><span style=\"font-weight: 400\"> &#8211;<\/span><\/h4>\n<p><span style=\"font-weight: 400\">1. Use a design that\u2019s <\/span><b>attention-grabbing.<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">2. Keep your copy direct and <\/span><b>action-focused.<br \/>\n<\/b><span style=\"font-weight: 400\">3. Make a <\/span><b>clear promise.<\/b> <span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">4. Create a sense of <\/span><b>urgency.<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">5. Have a <\/span><b>smooth pathway<\/b><span style=\"font-weight: 400\"> for conversion. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<div class=\"bg-box--1\" style=\"margin: 15px 0 0px 0px;width: 100%\">\n<h4 style=\"font-size: 25px\"><b>Expert Tip<\/b><b> &#8211;<\/b><\/h4>\n<p><b>Call to actions are central to any marketing campaign. A call to action created specifically for the holiday season needs to induce shoppers to use their holiday emotions rather than their shopping brains. For instance, a call to action that reminds the prospects about the holiday, while still maintaining a sense of urgency is a great hack to the shopping frenzy over the holidays<\/b><b style=\"font-size: 18px\">.<\/b><b style=\"font-size: 18px\"> &#8211;<\/b><\/p>\n<h5 class=\"oner-name-text\"><b>&#8211; Alina Clark, <a href=\"https:\/\/cocodoc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>CocoDoc<\/em><\/a><\/b><\/h5>\n<\/div>\n<h3 id=\"tip9\"><b><br \/>\nTip #09<\/b><span style=\"font-weight: 400\">: <\/span><b>Collaborate with influencers for a wider visibility spectrum.<\/b><b><br \/>\n<\/b><b><\/b><\/h3>\n<p><b><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9545 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-9.png\" alt=\"\" width=\"2245\" height=\"1587\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-9.png 2245w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-9-300x212.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-9-1024x724.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-9-768x543.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-9-1536x1086.png 1536w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-9-2048x1448.png 2048w\" sizes=\"auto, (max-width: 2245px) 100vw, 2245px\" \/><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Touted as not just one of the fastest-picking, but also one of the most rewarding trends of 2021 so far, influencer marketing is certainly a surefire way for your brand to get a headway in it\u2019s overall reach and engagements across the digital landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400\"> Collaborating with personalities that are known and trusted is an <a href=\"https:\/\/www.qeretail.com\/blog\/influencer-marketing-what-makes-it-2021s-most-sought-after-trend\/\" target=\"_blank\" rel=\"noopener noreferrer\">excellent way to widen your brand\u2019s visibility<\/a> and eventually &#8211; engagements across major social media platforms. This strategy not only helps people to know you better, it also gives you a chance to build trust within your audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Another aspect that\u2019s to be noted about this marketing tactic is that it no longer requires a huge capital investment to get an influencer to promote your brand. In contrast, it\u2019s actually local influencers that are gaining more momentum and delivering better results than celebrity influencers. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Gone are the days when the word of traditional celebrities was taken to be final. Today\u2019s digital evolution has created a more holistic space for smaller, more locally known creators to make an impact on buyer\u2019s purchase-decision.<\/span><\/p>\n<p><span style=\"font-weight: 400\">All-comprising Holiday e-commerce marketing strategies should be focused on developing strong relationships with influencers in order to promote not just products, but also the values that your brand stands for. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">The best way for an e-retailer to reconnect with their audience during this time is by partnering up &#8211; and paying handsomely when needed &#8211; with influential people who have large followings on social media channels such as Instagram, Facebook, YouTube, Twitter etc. Influencer campaigns are proven ways for e-retailers to generate traffic back into online stores through likes\/follows from these key individuals. One method that has been successful for e-commerce retailers in the past is to work with influencers on a product review campaign &#8211; so e-retailers may reach out to these individuals and offer them this type of partnership.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<div class=\"bg-box--1\" style=\"width: 100%;margin-top: 20px\">\n<h4 style=\"font-size: 25px\"><b>Expert tip<\/b><b> &#8211;<\/b><\/h4>\n<p><b>This holiday season, you should anticipate your competitors to make a significant push in online advertising. So come up with new ideas about how you can engage with your customers. Influencer marketing is a great approach to advertise your items by partnering with someone who already has a following.<\/b><\/p>\n<h5 class=\"oner-name-text\"><b>&#8211; Darsh Somashekhar, <a href=\"https:\/\/solitaired.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Solitaired<\/em><\/a><\/b><\/h5>\n<\/div>\n<h3 id=\"tip10\"><b><br \/>\nTip #10<\/b><span style=\"font-weight: 400\">: <\/span><b>Don\u2019t forget to<\/b> <b>have fun!<\/b><\/h3>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9544 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-10.png\" alt=\"\" width=\"2245\" height=\"1587\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-10.png 2245w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-10-300x212.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-10-1024x724.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-10-768x543.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-10-1536x1086.png 1536w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/To-do-list-10-2048x1448.png 2048w\" sizes=\"auto, (max-width: 2245px) 100vw, 2245px\" \/><\/h4>\n<p>Here\u2019s the most important bit of all &#8211; to have fun in the process. The holidays can be a vying time to catch up on with respect to how effective marketing goes, but ultimately and above all &#8211; it\u2019s the season to let your hair down and have fun.<\/p>\n<p><span style=\"font-weight: 400\">The most important aspect of delivering on a good marketing campaign during this time is to firstly enjoy the process of it, and not make it just about making sales, or creating engagements. This year especially, as the world collectively attempts to make the transition from a pandemic to a post-pandemic period, It\u2019s about a lot more than just making money. It\u2019s about giving, getting together, and celebrating what it means to be human and to be unified in our celebrations.<\/span><\/p>\n<p>Whatever our means to celebrate maybe, it&#8217;s easy to get caught up in all the holiday marketing tips that are necessary during this time period but it&#8217;s important you do your best not to lose sight of what holidays really mean.<\/p>\n<p><span style=\"font-weight: 400\">For instance, take some time each day while planning your campaigns and think about something you&#8217;re grateful for before getting back into eCommerce mode!<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<h4 style=\"margin-bottom: 40px;margin-top: 50px\"><b style=\"margin-bottom: 14px;font-size: 25px\">Expert tip<\/b><b> &#8211;<\/b><\/h4>\n<p style=\"margin-bottom: 40px;margin-top: 50px\"><b>There\u2019s no \u2018expert\u2019 tip needed here. Just have a good time!<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span><strong>Wrapping up,<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We hope these tips and the expert-sourced advice with it helps you achieve the kind of visibility you desire this holiday season.<br \/>\nDo keep in mind though, that no single piece of advice works for all, and it&#8217;s completely up to you &#8211; to make the big leap towards your marketing avenues coming ahead!<\/p>\n<p><strong>Happy marketing!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.qeretail.com\/holiday-marketing-2021\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/best-holiday-marketing-bottom-banner.jpg\" \/><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The pandemic has shifted gears for digital marketers, and for better or for worse &#8211; it has unraveled a lot of aspects that play a key role in telling good marketing from bad. It\u2019s now an understood reality that a business\u2019s online presence is in all likelihood it\u2019s primary presence. So, what does e-commerce &hellip; <a href=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Don\u2019t Miss Out &#8211;  10 Online Marketing Tips for the Post-Pandemic Holiday Season<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":9680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[970],"tags":[],"class_list":["post-9512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Online Marketing Tips for the Post-Pandemic Holiday Season<\/title>\n<meta name=\"description\" content=\"Now is the time to plan your campaigns with these amazing holiday marketing tips for the post-pandemic holiday season. Check out an essential guide for holiday marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Online Marketing Tips for the Post-Pandemic Holiday Season\" \/>\n<meta property=\"og:description\" content=\"Now is the time to plan your campaigns with these amazing holiday marketing tips for the post-pandemic holiday season. Check out an essential guide for holiday marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season\" \/>\n<meta property=\"og:site_name\" content=\"Blog | QeRetail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QeRetail\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-20T10:20:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-01T08:29:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/Holiday-Marketing-3-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"6912\" \/>\n\t<meta property=\"og:image:height\" content=\"3456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Muskaan Pathak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@QeRetail\" \/>\n<meta name=\"twitter:site\" content=\"@QeRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Muskaan Pathak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season\"},\"author\":{\"name\":\"Muskaan Pathak\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/36bf65812468f947b55da3f1a6736eb7\"},\"headline\":\"Don\u2019t Miss Out &#8211; 10 Online Marketing Tips for the Post-Pandemic Holiday Season\",\"datePublished\":\"2021-08-20T10:20:15+00:00\",\"dateModified\":\"2021-10-01T08:29:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season\"},\"wordCount\":3757,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/Holiday-Marketing-3-9.png\",\"articleSection\":[\"eCommerce Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season\",\"url\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season\",\"name\":\"10 Online Marketing Tips for the Post-Pandemic Holiday Season\",\"isPartOf\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/Holiday-Marketing-3-9.png\",\"datePublished\":\"2021-08-20T10:20:15+00:00\",\"dateModified\":\"2021-10-01T08:29:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/36bf65812468f947b55da3f1a6736eb7\"},\"description\":\"Now is the time to plan your campaigns with these amazing holiday marketing tips for the post-pandemic holiday season. Check out an essential guide for holiday marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#primaryimage\",\"url\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/Holiday-Marketing-3-9.png\",\"contentUrl\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/Holiday-Marketing-3-9.png\",\"width\":6912,\"height\":3456},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qeretail.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Don\u2019t Miss Out &#8211; 10 Online Marketing Tips for the Post-Pandemic Holiday Season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/#website\",\"url\":\"https:\/\/www.qeretail.com\/blog\/\",\"name\":\"Blog | QeRetail\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qeretail.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/36bf65812468f947b55da3f1a6736eb7\",\"name\":\"Muskaan Pathak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e23a413de627ffed90e595dc0de8187686c81e837cef2592c79c1eb597dc3cf5?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e23a413de627ffed90e595dc0de8187686c81e837cef2592c79c1eb597dc3cf5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e23a413de627ffed90e595dc0de8187686c81e837cef2592c79c1eb597dc3cf5?s=96&d=mm&r=g\",\"caption\":\"Muskaan Pathak\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Online Marketing Tips for the Post-Pandemic Holiday Season","description":"Now is the time to plan your campaigns with these amazing holiday marketing tips for the post-pandemic holiday season. Check out an essential guide for holiday marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season","og_locale":"en_US","og_type":"article","og_title":"10 Online Marketing Tips for the Post-Pandemic Holiday Season","og_description":"Now is the time to plan your campaigns with these amazing holiday marketing tips for the post-pandemic holiday season. Check out an essential guide for holiday marketing.","og_url":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season","og_site_name":"Blog | QeRetail","article_publisher":"https:\/\/www.facebook.com\/QeRetail","article_published_time":"2021-08-20T10:20:15+00:00","article_modified_time":"2021-10-01T08:29:40+00:00","og_image":[{"width":6912,"height":3456,"url":"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/Holiday-Marketing-3-9.png","type":"image\/png"}],"author":"Muskaan Pathak","twitter_card":"summary_large_image","twitter_creator":"@QeRetail","twitter_site":"@QeRetail","twitter_misc":{"Written by":"Muskaan Pathak","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#article","isPartOf":{"@id":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season"},"author":{"name":"Muskaan Pathak","@id":"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/36bf65812468f947b55da3f1a6736eb7"},"headline":"Don\u2019t Miss Out &#8211; 10 Online Marketing Tips for the Post-Pandemic Holiday Season","datePublished":"2021-08-20T10:20:15+00:00","dateModified":"2021-10-01T08:29:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season"},"wordCount":3757,"commentCount":0,"image":{"@id":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#primaryimage"},"thumbnailUrl":"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/Holiday-Marketing-3-9.png","articleSection":["eCommerce Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season","url":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season","name":"10 Online Marketing Tips for the Post-Pandemic Holiday Season","isPartOf":{"@id":"https:\/\/www.qeretail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#primaryimage"},"image":{"@id":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#primaryimage"},"thumbnailUrl":"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/Holiday-Marketing-3-9.png","datePublished":"2021-08-20T10:20:15+00:00","dateModified":"2021-10-01T08:29:40+00:00","author":{"@id":"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/36bf65812468f947b55da3f1a6736eb7"},"description":"Now is the time to plan your campaigns with these amazing holiday marketing tips for the post-pandemic holiday season. Check out an essential guide for holiday marketing.","breadcrumb":{"@id":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#primaryimage","url":"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/Holiday-Marketing-3-9.png","contentUrl":"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/08\/Holiday-Marketing-3-9.png","width":6912,"height":3456},{"@type":"BreadcrumbList","@id":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-tips-for-post-pandemic-holiday-season#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qeretail.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Don\u2019t Miss Out &#8211; 10 Online Marketing Tips for the Post-Pandemic Holiday Season"}]},{"@type":"WebSite","@id":"https:\/\/www.qeretail.com\/blog\/#website","url":"https:\/\/www.qeretail.com\/blog\/","name":"Blog | QeRetail","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qeretail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/36bf65812468f947b55da3f1a6736eb7","name":"Muskaan Pathak","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e23a413de627ffed90e595dc0de8187686c81e837cef2592c79c1eb597dc3cf5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e23a413de627ffed90e595dc0de8187686c81e837cef2592c79c1eb597dc3cf5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e23a413de627ffed90e595dc0de8187686c81e837cef2592c79c1eb597dc3cf5?s=96&d=mm&r=g","caption":"Muskaan Pathak"}}]}},"_links":{"self":[{"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/posts\/9512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/comments?post=9512"}],"version-history":[{"count":94,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/posts\/9512\/revisions"}],"predecessor-version":[{"id":10773,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/posts\/9512\/revisions\/10773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/media\/9680"}],"wp:attachment":[{"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/media?parent=9512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/categories?post=9512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/tags?post=9512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}