{"id":9442,"date":"2021-08-05T10:09:32","date_gmt":"2021-08-05T10:09:32","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=9442"},"modified":"2023-12-13T09:52:35","modified_gmt":"2023-12-13T09:52:35","slug":"best-email-services-provider","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/best-email-services-provider","title":{"rendered":"A Comparative Breakdown Of The Best Email Service Providers (ESPs) of 2021"},"content":{"rendered":"


\n<\/strong>An inclusive marketing campaign has several facets to it, most of which centre around good content, better marketing tools, and an even better structure to analyse how you\u2019re performing ultimately. Having stated this, it\u2019s also worth a note that there\u2019s only a handful of businesses which are able to score in all three aspects, consistently.<\/p>\n

To be consistent with your marketing prospects takes time, practice and a good support system that backs your efforts.
\nAfter all, what\u2019s effective marketing without a good team of executioners?<\/p>\n

In contemporary times, an optimal marketing layout most often than not includes one key element – the email. The email, with all of it\u2019s hits and misses in the course of the digital marketing advent has continued to secure it\u2019s safe spot in the marketer\u2019s handbook of essentials.<\/p>\n

Even with the stoic rise of social media and the expanse of content sharing mediums, the email holds it\u2019s ground. As per a report by the Content Marketing Institute<\/a> – As many as 87% of marketers use email marketing to circulate their content. And the numbers are still on a rise.<\/p>\n

As much as the audiences have grown accustomed to consuming fast-content on social channels and through 2-minute reads, there\u2019s still a generous section of consumers who take their e-mail content seriously.<\/p>\n

Another core aspect that supports the rise and rise of email marketing is the ESP, or the Email Service Provider.
\nYour ESP pretty much makes or breaks the deal for you, and that\u2019s exactly why we\u2019ve simplified the mammoth task of researching and picking just the right platform for your e-mail marketing endeavors!<\/p>\n

To know better, take a read through our list of the most used Email Service Providers for the season!<\/p>\n

Read ahead.<\/strong><\/p>\n

 <\/p>\n

Hubspot<\/b><\/strong><\/h3>\n

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\"\"<\/p>\n

Touted as the one of the kingpins when it comes to ESPs, Hubspot<\/a> retains it\u2019s position as one of the best-rated email marketing platforms across. With an exceptionally varied user-friendly interface and well developed integrated features for CRM, as well as campaign automation – Hubspot seals the deal as the most wholesome ESP, and an enterprise\u2019s dream.<\/p>\n

What is commonly misinterpreted about this platform is that it\u2019s mainly B2B centred, which isn\u2019t true really, and if you\u2019re writing their platform off as a retailer – you could be missing out.
\nWith a brilliantly diverse E-commerce email marketing<\/a> set-up that gives you the freedom to customize your templates and engage as much with developing a marketing campaign that best suits your brand needs, Hubspot barely leaves any stone un-turned in making the job a cake-walk for it\u2019s users.<\/p>\n

What truly gives Hubspot that edge over it\u2019s rivals is it\u2019s openness to constantly learn, adapt, and evolve. Nearly each time you tap into it\u2019s Marketing Hub, you\u2019ll spot something you haven\u2019t before – and it\u2019s always going to be a pleasant surprise for your brand\u2019s e-mail campaign plans.<\/p>\n

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What makes it so good –<\/b><\/u><\/strong><\/h4>\n


\n<\/b><\/u><\/strong>– Extensive analytics and reporting features.<\/b><\/strong>
\n<\/b><\/strong>– Intricately developed customization options.<\/b><\/strong>
\n<\/b><\/strong>– A-Z workflow maintenance options.<\/b><\/strong>
\n<\/b><\/strong>– Great list building and segmentation. <\/b><\/strong>
\n<\/b><\/strong>– Well developed social media as well as in-app migration tools.<\/b><\/strong><\/p>\n

 <\/p>\n

MailChimp\u00a0<\/b><\/strong><\/h3>\n

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\"\"<\/p>\n

MailChimp<\/a> comes with an experience in the ESP field that not many do. With a fast evolving interface, flexible pricing structure and adaptive features, this platform reserves it\u2019s edge among users.
\nMany prefer MailChimp for it\u2019s Shopify and Magento app integrations, as well as diverse social media merger possibilities, but that\u2019s nowhere close to everything that the platform has to offer.<\/p>\n

Other than offering a host of user-friendly tools that make your email marketing campaign a lot more smoother than it ever used to be, MailChimp also sets itself apart with turning what once was simply an email marketing tool to a full fledged marketing hub. With a newly centred focus on expanding beyond small businesses and including multi-channel campaigns, marketing automation and diverse social media integrations, including the option of setting-up a fully customized marketing calendar, the platform is definitely one to look out for.<\/p>\n

What sets it apart from the rest –<\/b><\/u><\/strong><\/h4>\n


\n– Extremely workable free tier options, with flexible pricing overall.
\n<\/b><\/strong>– Fast-paced evolution into a full-featured marketing platform.
\n<\/b><\/strong>– Latest features like website hosting and design tools.
\n<\/b><\/strong>– Added features like AI (artificial intelligence) backed tools which help with audience analytics and context-sensitization.
\n<\/b><\/strong>– Great mobile functionality.\u00a0<\/b><\/strong><\/p>\n

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SendGrid<\/b><\/strong><\/h3>\n

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Raked as one of the \u2018Bigger Players\u2019, SendGrid<\/a> makes a strong case for itself among the takers as a complete-solutions provider. With a strong focus laid on the customer-experience – from managing recipient preferences to a good overall tracking system, this platform makes a compelling case before it\u2019s competitors. What\u2019s more (and there\u2019s a lot more) to this platform is that it makes collaborative functions a seamless possibility for it\u2019s users – with the options of UI, API or even both.<\/p>\n

Another key feature that gives SendGrid that extra edge is it\u2019s range of expertise over the subject of not just email marketing, but the entire experience that comes with it. With strong-tied partnerships with Yahoo, Google and Outlook, these guys aren\u2019t just saying when they say that they know what it means to send wanted <\/i><\/em>mail.<\/p>\n

\u00a0<\/u>What makes it so diverse –<\/b><\/u><\/strong><\/h4>\n


\n– Aligned communications across promotional and transactional mail.
\n<\/b><\/strong>– In-built options to overlook global mail statistics and delivery.
\n<\/b><\/strong>– UI, as well as API supported template functions.
\n<\/b><\/strong>– Guided expert support when it comes to not just mail delivery, but also overall campaign optimization.
\n<\/b><\/strong>– Known industry-leading e-mail service platform.<\/b><\/strong><\/p>\n

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Klaviyo<\/b><\/strong><\/h3>\n

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\"\"<\/p>\n

A relatively new entrant to the ESP pool, Klaviyo<\/a> delivers on several key aspects that dictate the whole email marketing process, but where it shines through most is it\u2019s simplicity. Compact with a brilliantly simplified integration set-up that allows it\u2019s users to merge data with top E-commerce platforms and marketing resources, and also without the hassle of hidden fees that usually comes with such additions, Klaviyo\u2019s open API broadens the possibilities of a seamless integration experience.
\nTaking pride in it\u2019s inclusive structures – that support budding entrepreneurs to established brands with the same pace, the platform doesn\u2019t hold back with it\u2019s in-app possibilities that combine natively sourced technologies with a fast-paced company culture.<\/p>\n

Klaviyo divides it\u2019s chief functions into three main categories – Listen, Analyse and Act, which covers the core components of the platform\u2019s email optimization package. Laying additional emphasis on the phrase – \u201cletting businesses own<\/i><\/em>\u00a0their marketing\u201d, it truly delivers on what it promises to with it\u2019s simplified, and ever-inclusive marketing insights.<\/p>\n

Why your business needs an ESP like Klaviyo –
\n<\/b><\/u><\/strong><\/h4>\n


\n<\/b><\/u><\/strong>– Research driven, and committed to data-science and machine based learning.
\n<\/b><\/strong>– A wide range of personalized integrations.
\n<\/b><\/strong>– Segmentations that come with real time updates.
\n<\/b><\/strong>– Easy to operate social media integrations. <\/b><\/strong>
\n<\/b><\/strong>– Inclusive co-learning opportunities for marketers.<\/b><\/strong><\/p>\n

 <\/p>\n

Emarsys<\/b><\/strong><\/h3>\n

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This Austria-based platform started it\u2019s operations in 2000. Since then, it\u2019s overseen an array of transitions when it\u2019s come to not just it\u2019s technical layout but also multiple shifts within it\u2019s product-process structures. Emarsys<\/a> prides itself as a one of it\u2019s kind omnichannel customer engagement platform, that enables businesses to bring about the best of outcomes through their marketing intents.<\/p>\n

The platform places it\u2019s focus on personalization, with tools to monitor real time analytics that ultimately reduce your business\u2019s dependency on it\u2019s IT department. The automation campaigns also come with built-in reports to measure progress, layered with an AI optimized mail-delivery scheduling, which has reported to\u00a0generate an increased engagement rate\u00a0–\u00a0by 10% in a 6-month period.<\/p>\n

An additional aspect that works beautifully for this collective is their well developed team of experts – whose expertise ranges in everything, from on-boarding processes, to technical support and an all-round strategic guidance to help you get the best out of your mail campaigns.<\/p>\n

Why it\u2019s considered to be an ESP leader<\/b><\/u><\/strong>\u00a0–<\/b><\/strong><\/h4>\n


\n-Easily measurable business results and analytics.
\n<\/b><\/strong>– Simplified cross-channel execution.
\n<\/b><\/strong>– A unified customer-engagement platform, powered with API and open architecture.
\n<\/b><\/strong>– Integrates predictive-analysis with marketer execution.
\n<\/b><\/strong>– Interdisciplinary expert team that works specifically to enhance the on-boarding process.\u00a0\u00a0<\/b><\/strong><\/p>\n

 <\/p>\n

Wrapping up<\/strong><\/h2>\n

We hope this comparative analysis comes in handy when you’re setting out to pick the best email service provider – that perfectly suits your brand requirements.<\/p>\n

Another factor that would help is to keep in mind that different ESPs work for different kinds of businesses and to know which one works best for you, you need to actually<\/em> give it a try.<\/p>\n

Happy marketing!<\/strong><\/p>\n

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