In this article, we take you through these very facets of a well-intended marketing plan and why it ‘s truly a brilliant holiday marketing idea for the season.<\/p>\n
<\/p>\n
\nIt helps you a<\/b><\/strong>void false urgency<\/b><\/strong>\u00a0and c<\/b><\/strong>reate<\/b><\/strong>s<\/b><\/strong>\u00a0a<\/b><\/strong>n<\/b><\/strong>\u00a0<\/b><\/strong>actual<\/i><\/b><\/em><\/strong> reason to buy.
\n<\/b><\/strong><\/h3>\nOnline shopping has seen it\u2019s inception and evolution starting from the 90\u2019s, which makes it more than a decade since it\u2019s here. Likewise, the audiences have gotten used to the good-old ways of traditional holiday marketing as well. The contemporary scenario demands a more insightful shift into devising content that leads the way for these audiences – which is content that truly conveys a message and drives action.<\/p>\n
Branding isn’t limited to just your name or logo, but it goes out as an extension of how your brand feels<\/em> to the audiences. In a time where content can be a brand’s biggest tool, and if not used optimally can also be the biggest downer for a brand’s equity – marketers cannot afford to produce content that’s just show but no feel.<\/p>\nYour branding is an all-encompassing measure of your web presence, communications, and the product or service you offer. So simply equating it with a good looking<\/em> marketing strategy doesn’t match up to a good feeling<\/em> one.<\/p>\nSome good ways in which brands are siding with this need-creation approach through their campaigns today are – personalized user experiences, gift guides, shopping assistants and more interactive mediums like contests, polls, and quizzes which let the audiences take more active part in the brand\u2019s campaign.<\/p>\n
A good example of a brand bringing their A game to the sphere of personalization would be Stitch Fix.\u00a0<\/a>
\nThe clothing brand brings in\u00a0 a refreshing take by treating it’s buyers as not just buyers, but as individuals – governed by their own likes, preferences, and feedback. Shoppers can take the liberty to pick what suits them best by splurging from the brand’s personalized style recommendations and curated\u00a0 wardrobes.<\/p>\n <\/p>\n![\"\"](\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/image_2021_09_20T12_30_31_470Z.png\")
image – Stich Fix<\/figcaption><\/figure>\n <\/p>\n
Makes more space for a <\/b><\/strong>content-driven<\/i><\/b><\/em><\/strong>\u00a0approach.<\/b><\/strong><\/h3>\nWhen brands make way for content that is more audience – centric and can actually be of use to it\u2019s consumers, it creates more scope for a \u2018customer-first\u2019 attitude. This approach goes a long way in letting your buyers know that you\u2019re listening.<\/p>\n
A good example of brands making effective use of their social media and web content to get more interactive with the audiences would be – Rover, for it’s well defined web outlay and an even display of everything that it has to offer for pets and their well being.<\/p>\n
Using content-driven strategies as part of their holiday marketing campaigns especially will make us see more of brands that take their audiences\u2019 personas and needs in actual consideration, and not just for generating a bunch of leads.<\/p>\n
Expert Tip –<\/strong><\/h4>\n\u201d<\/b><\/strong>Personalize Your Advertising. Make your e-Commerce platform as personable as possible<\/strong>.<\/a> Use copy, content, and colors that rekindle your physical store\u2019s aura. Provide large, clear, and vivid photos of your products with a background that accurately depicts the items\u2019 real-life sizes. More importantly, feature photos of your staff interacting with customers front and center on your website and social media channels. Use more raw video content. It feels more genuine than ultra-edited clips.\u00a0\u201c<\/p>\n– Jon Torres<\/a>,
\nDigital Marketing Expert<\/em><\/p>\n <\/p>\n![\"\"](\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/image_2021_07_20T12_48_19_158Z.png\")
image – Rover<\/figcaption><\/figure>\n <\/p>\n
It enhances the overall user experience<\/b><\/strong>.<\/i><\/b><\/em><\/strong><\/h3>\nA well-thought of user experience shows.<\/p>\n
For instance, holiday-inspired CTAs (call-to-action) work brilliantly in getting your customers in the holiday spirit. Similarly, adding holiday themed banners and boldly-highlighted greetings also play a part in encouraging the buyers to browse through the deals of the day.<\/p>\n
Festive messaging which uses the right colors and a well balanced text-visual ratio in ad copies have also proven to do wonders in getting the audiences be a part of the festive spirit. Brands like –\u00a0 Slack<\/a> and Rover<\/a> are well known for making good use of the right\u00a0 imagery, design and\u00a0 interactive tools to create a more thoughtful shopping experience for their users.<\/p>\nWith the right kind of imagery, initiating holiday-giveaways is another great way to create a more interactive space for the audiences. This not only helps to create hype for the brand\u2019s initiatives but also stir excitement, and generate better engagement opportunities for shoppers.<\/p>\n
Another great example of a brand making ample use of personalisation to amp up their user experience<\/a> is Spotify<\/strong>.<\/a>
\nThe music streaming giant’s ‘Discover Weekly’ playlists are a curious amalgam of an algorithm that creates a user’s ‘taste profile’ based on their listening behavior.<\/p>\n <\/p>\n![\"\"](\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/spotify-flowchart.png\")
Source – Quartz<\/figcaption><\/figure>\n <\/p>\n
YOU get to choose how to <\/b><\/strong>represent<\/i><\/b><\/em><\/strong>\u00a0your brand.<\/b><\/strong><\/h3>\nRepresentation matters.<\/b><\/p>\n
It is said that great branding is the most important currency a company can have. People purchase a brand\u2019s products for not just it\u2019s face value but also the story and emotional value attached to them.<\/p>\n
Most of the top-tiered brands today convey their values and core ideologies through nearly every aspect of their marketing campaigns.<\/p>\n
Travel brand Secret Escapes<\/a> for instance, has made a remarkable name for itself in the sphere of creating personalized experiences for it\u2019s audience – in nearly every medium they choose to share their brand through. The site collects a user’s typed keyword history and search behaviors to personalize it’s on-site experience based on the same patterns. Not just this, the copy and images on the site are then customized to match the purchase intent of the user.<\/p>\n <\/p>\n![\"\"](\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/image_2021_09_20T13_00_14_011Z.png\")
image – Secret Escapes.<\/figcaption><\/figure>\n <\/p>\n
Creates a long-standing influence over your audiences.<\/b><\/strong><\/h3>\nAudiences keep in mind brands that keep them<\/i><\/em>\u00a0in mind.<\/p>\nWhen a brand makes it known that it cares about what the buyer is looking for, there\u2019s a special connect that the audiences form with the business – which is beyond just business.<\/p>\n
During the immensely profitable holiday marketing season, it only makes sense to convincingly market a newly adopted brand voice, or special offers right in time – to avoid having a disjointed customer experience.<\/p>\n
Nike<\/a>\u2019s signature – \u201cTo bring inspiration and innovation to every athlete in the world.\u201d\u00a0goes a long long way in establishing a unifying, powerful emotional connect with the audience it caters to. Not only do such brands capitalize on the emotional aspect of buying a product, but also makes a compelling case for why it matters to create marketing campaigns that inspire, not just sell.<\/p>\n\u00a0<\/em><\/p>\nWrapping up<\/strong>, it’s quite evident to learn how essential a little tinge of personalisation can be, for building a marketing campaign that stands out.
\nWe hope these insights have proven to be helpful to you, and you keep us in mind while devising your up-and-coming holiday marketing campaign for 2021!<\/p>\n
\n![](\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/best-holiday-marketing-bottom-banner.jpg\")
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s no better time to think of how to optimally plan your content marketing plan for the fast-approaching holiday season than now. As brands gear up to devise an outlay that can make a difference, we\u2019ve taken a moment to centre down on one aspect of effective marketing that often get\u2019s overlooked – personalization. To … Continue reading Holiday Marketing 2021 : Why Adding Personalization Makes a Difference.<\/span>
Your branding is an all-encompassing measure of your web presence, communications, and the product or service you offer. So simply equating it with a good looking<\/em> marketing strategy doesn’t match up to a good feeling<\/em> one.<\/p>\n Some good ways in which brands are siding with this need-creation approach through their campaigns today are – personalized user experiences, gift guides, shopping assistants and more interactive mediums like contests, polls, and quizzes which let the audiences take more active part in the brand\u2019s campaign.<\/p>\n A good example of a brand bringing their A game to the sphere of personalization would be Stitch Fix.\u00a0<\/a> <\/p>\n <\/p>\n When brands make way for content that is more audience – centric and can actually be of use to it\u2019s consumers, it creates more scope for a \u2018customer-first\u2019 attitude. This approach goes a long way in letting your buyers know that you\u2019re listening.<\/p>\n A good example of brands making effective use of their social media and web content to get more interactive with the audiences would be – Rover, for it’s well defined web outlay and an even display of everything that it has to offer for pets and their well being.<\/p>\n Using content-driven strategies as part of their holiday marketing campaigns especially will make us see more of brands that take their audiences\u2019 personas and needs in actual consideration, and not just for generating a bunch of leads.<\/p>\n \u201d<\/b><\/strong>Personalize Your Advertising. Make your e-Commerce platform as personable as possible<\/strong>.<\/a> Use copy, content, and colors that rekindle your physical store\u2019s aura. Provide large, clear, and vivid photos of your products with a background that accurately depicts the items\u2019 real-life sizes. More importantly, feature photos of your staff interacting with customers front and center on your website and social media channels. Use more raw video content. It feels more genuine than ultra-edited clips.\u00a0\u201c<\/p>\n – Jon Torres<\/a>, <\/p>\n <\/p>\n A well-thought of user experience shows.<\/p>\n For instance, holiday-inspired CTAs (call-to-action) work brilliantly in getting your customers in the holiday spirit. Similarly, adding holiday themed banners and boldly-highlighted greetings also play a part in encouraging the buyers to browse through the deals of the day.<\/p>\n Festive messaging which uses the right colors and a well balanced text-visual ratio in ad copies have also proven to do wonders in getting the audiences be a part of the festive spirit. Brands like –\u00a0 Slack<\/a> and Rover<\/a> are well known for making good use of the right\u00a0 imagery, design and\u00a0 interactive tools to create a more thoughtful shopping experience for their users.<\/p>\n With the right kind of imagery, initiating holiday-giveaways is another great way to create a more interactive space for the audiences. This not only helps to create hype for the brand\u2019s initiatives but also stir excitement, and generate better engagement opportunities for shoppers.<\/p>\n Another great example of a brand making ample use of personalisation to amp up their user experience<\/a> is Spotify<\/strong>.<\/a> <\/p>\n <\/p>\n Representation matters.<\/b><\/p>\n It is said that great branding is the most important currency a company can have. People purchase a brand\u2019s products for not just it\u2019s face value but also the story and emotional value attached to them.<\/p>\n Most of the top-tiered brands today convey their values and core ideologies through nearly every aspect of their marketing campaigns.<\/p>\n Travel brand Secret Escapes<\/a> for instance, has made a remarkable name for itself in the sphere of creating personalized experiences for it\u2019s audience – in nearly every medium they choose to share their brand through. The site collects a user’s typed keyword history and search behaviors to personalize it’s on-site experience based on the same patterns. Not just this, the copy and images on the site are then customized to match the purchase intent of the user.<\/p>\n <\/p>\n <\/p>\n Audiences keep in mind brands that keep them<\/i><\/em>\u00a0in mind.<\/p>\n When a brand makes it known that it cares about what the buyer is looking for, there\u2019s a special connect that the audiences form with the business – which is beyond just business.<\/p>\n During the immensely profitable holiday marketing season, it only makes sense to convincingly market a newly adopted brand voice, or special offers right in time – to avoid having a disjointed customer experience.<\/p>\n Nike<\/a>\u2019s signature – \u201cTo bring inspiration and innovation to every athlete in the world.\u201d\u00a0goes a long long way in establishing a unifying, powerful emotional connect with the audience it caters to. Not only do such brands capitalize on the emotional aspect of buying a product, but also makes a compelling case for why it matters to create marketing campaigns that inspire, not just sell.<\/p>\n \u00a0<\/em><\/p>\n Wrapping up<\/strong>, it’s quite evident to learn how essential a little tinge of personalisation can be, for building a marketing campaign that stands out. There\u2019s no better time to think of how to optimally plan your content marketing plan for the fast-approaching holiday season than now. As brands gear up to devise an outlay that can make a difference, we\u2019ve taken a moment to centre down on one aspect of effective marketing that often get\u2019s overlooked – personalization. To … Continue reading Holiday Marketing 2021 : Why Adding Personalization Makes a Difference.<\/span>
\nThe clothing brand brings in\u00a0 a refreshing take by treating it’s buyers as not just buyers, but as individuals – governed by their own likes, preferences, and feedback. Shoppers can take the liberty to pick what suits them best by splurging from the brand’s personalized style recommendations and curated\u00a0 wardrobes.<\/p>\nMakes more space for a <\/b><\/strong>content-driven<\/i><\/b><\/em><\/strong>\u00a0approach.<\/b><\/strong><\/h3>\n
Expert Tip –<\/strong><\/h4>\n
\nDigital Marketing Expert<\/em><\/p>\nIt enhances the overall user experience<\/b><\/strong>.<\/i><\/b><\/em><\/strong><\/h3>\n
\nThe music streaming giant’s ‘Discover Weekly’ playlists are a curious amalgam of an algorithm that creates a user’s ‘taste profile’ based on their listening behavior.<\/p>\nYOU get to choose how to <\/b><\/strong>represent<\/i><\/b><\/em><\/strong>\u00a0your brand.<\/b><\/strong><\/h3>\n
Creates a long-standing influence over your audiences.<\/b><\/strong><\/h3>\n
\nWe hope these insights have proven to be helpful to you, and you keep us in mind while devising your up-and-coming holiday marketing campaign for 2021!<\/p>\n
\n
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"