{"id":9232,"date":"2021-07-08T12:31:54","date_gmt":"2021-07-08T12:31:54","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=9232"},"modified":"2023-10-04T11:28:59","modified_gmt":"2023-10-04T11:28:59","slug":"holiday-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes","title":{"rendered":"5 Holiday Marketing Mistakes To Avoid In 2021"},"content":{"rendered":"<p>While the holidays are unquestionably a time of merriment and cheer, we all have certain pet peeves that come up specifically during the holiday season &#8211; the inevitable discount offer mail blasts, having to buy seasonal lights every Christmas, the great annual home cleaning affair, and of course &#8211; holiday small talk. While most of these occurrences are sadly unavoidable in our personal lives, there\u2019s some that are just as glaring, but luckily are totally manageable at the work front.<\/p>\n<p>The holiday season is a busy time, and for all the right reasons &#8211; for businesses and their customers alike. Many brands anticipate and plan for this time through the year, but not everyone manages to shine through.<\/p>\n<p>Whether it\u2019s a hastily planned Paid Ad campaign or not improving on the checkout experience, we\u2019ve made your job easier by listing a few commonly made holiday marketing blunders which you can steer clear from to make your mark this season.<\/p>\n<p>Happy marketing!<\/p>\n<p><!--more--><\/p>\n<h2><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes\/#1_Dont_just_Sell_Give_%E2%80%93\" >1. Don\u2019t just Sell, Give &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes\/#2_If_you_dont_pre-plan_youll_miss_the_boat_%E2%80%93\" >2.\u00a0 If you don\u2019t pre-plan, you\u2019ll miss the boat &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes\/#3_Dont_miss_out_on_leveraging_the_%E2%80%98Social_in_Social_Media_%E2%80%93\" >3.\u00a0 Don\u2019t miss out on leveraging the \u2018Social\u2019 in Social Media &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes\/#4_Be_Original_%E2%80%93\" >4. Be Original &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes\/#5_Evaluate_your_performance_%E2%80%93\" >5. Evaluate your performance &#8211;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: left\"><span class=\"ez-toc-section\" id=\"1_Dont_just_Sell_Give_%E2%80%93\"><\/span><b>1. Don\u2019t just Sell, Give<\/b><span style=\"font-weight: 400\"> &#8211; <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">&#8211; <\/span><b>T<\/b><span style=\"font-weight: 400\">o put it in the simplest of terms &#8211; don\u2019t be the Holiday Grinch. Freebies go a long way when it comes to creating a positive, long-lasting impact on your audiences. Tis\u2019 the season for giving after all, so don\u2019t make this time just about forced sales and mechanical pitches.<br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">A free of cost item, or resource would also go a long way in generating leads. You don\u2019t always need to measure your marketing campaign\u2019s effectiveness in terms of discount percentages, a shift of perspective, and investing in shareable, useful content brings in a great deal of customer satisfaction in the long run.<\/span><\/p>\n<p>Generating options like personalized coupon codes, helpful look-books and user-friendly tutorials, or even a practical info-graphic will be far more beneficial in setting your brand\u2019s goodwill apart and above from the rest who aren\u2019t doing so.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 474px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-9232-1\" width=\"474\" height=\"356\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/The_Grinch_Christmas_GIF_-_Find_Share_on_GIPHY-giphy.mp4?_=1\" \/><a href=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/The_Grinch_Christmas_GIF_-_Find_Share_on_GIPHY-giphy.mp4\">https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/The_Grinch_Christmas_GIF_-_Find_Share_on_GIPHY-giphy.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left\"><span class=\"ez-toc-section\" id=\"2_If_you_dont_pre-plan_youll_miss_the_boat_%E2%80%93\"><\/span>2.\u00a0 <b>If you don\u2019t pre-plan, you\u2019ll miss the boat &#8211; <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><br \/>\nW<\/b><span style=\"font-weight: 400\">ell prepared collectives start planning their seasonal marketing and sales strategies starting in the months of July-September. This not only provides more time to test the waters before going ahead with an idea and it\u2019s execution, but also leaves more scope to evaluate the results of the plan afterwards.<br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">While the holidays are undoubtedly a time of joy, they can also be a frustrating period when it comes to devising an effective marketing plan that truly leaves behind an impact. Since we\u2019re all figuratively drowning in advertising, discounts offers and voucher deals &#8211; it\u2019s crucial for brands to note that the audience isn\u2019t going to be as patient or forgiving during this time. <\/span><\/p>\n<p><span style=\"font-weight: 400\">To get things in order, it\u2019s essential to do some research on your audience\u2019s behavioral and buying patterns, and only then move forward with introducing your advertising prospects to them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left\"><span class=\"ez-toc-section\" id=\"3_Dont_miss_out_on_leveraging_the_%E2%80%98Social_in_Social_Media_%E2%80%93\"><\/span>3.\u00a0 <b>Don\u2019t miss out on leveraging the \u2018Social\u2019 <\/b><b>in Social Media &#8211;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><br \/>\nD<span style=\"font-weight: 400\">on\u2019t make the mistake of taking this time as just \u201cbusiness as usual\u201d. If your business has stuck to it\u2019s comfort zone of a minimal social media presence so far, now\u2019s the time to make the big leap.<\/span><\/b><\/p>\n<p><b><span style=\"font-weight: 400\">A recent report by Salesforce on holiday marketing predictions stated that &#8211;<br \/>\n<\/span><a href=\"https:\/\/www.qeretail.com\/services\/social-media-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">&#8220;<\/span>Social media will be the most important emerging platform for engaging with consumers.&#8221;<\/a><\/b><\/p>\n<p><b>&#8211; <\/b><strong>A more in-depth look into the report suggested the following<\/strong> :<br \/>\n<strong>&gt; <\/strong><span style=\"font-weight: 400\">Up to 30% of global retail sales were made through <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 digital channels in the last holiday season.<br \/>\n<\/span><strong>&gt;<\/strong> 10% of mobile orders will take place on social media channels.<br \/>\n<strong>&gt;<\/strong> As much as 15% of mobile orders will take place during peak shopping days, such as Black Friday and Cyber Monday.<\/p>\n<div style=\"width: 474px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-9232-2\" width=\"474\" height=\"267\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/Social_Media_Facebook_GIF_by_Okkult_Motion_Pictures_-_Find_Share_on_GIPHY-giphy.mp4?_=2\" \/><a href=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/Social_Media_Facebook_GIF_by_Okkult_Motion_Pictures_-_Find_Share_on_GIPHY-giphy.mp4\">https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/Social_Media_Facebook_GIF_by_Okkult_Motion_Pictures_-_Find_Share_on_GIPHY-giphy.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left\"><span class=\"ez-toc-section\" id=\"4_Be_Original_%E2%80%93\"><\/span>4. <b>Be Original &#8211; <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><br \/>\nT<\/b>aking in case the theory of <a href=\"https:\/\/iconicfox.com.au\/brand-archetypes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brand Archetypes<\/a> given by renowned psychologist Carl Jung &#8211; every brand identifies with certain values and principles which reflect in everything a brand does, and goes a long way in deciding how the audiences resonate with its identity. No brand can be everything to everyone, so it\u2019s essential to decode what are the traits your brand associates or wishes to associate itself with, and try to mold your campaigns along the same lines.<\/p>\n<p><span style=\"font-weight: 400\">The archetypes taken into practice by Jung segregated each brand by its core value, going by which &#8211; collectives like Disney, Apple would be considered to be a <\/span><b>Magician archetype &#8211; <\/b><span style=\"font-weight: 400\">which is a brand that considers innovation and creating something new and impactful as it\u2019s foremost identifying motive. On the other hand, brands like IKEA, and e-bay would fall into the <\/span><b>Everyman archetype<\/b><span style=\"font-weight: 400\"> &#8211; brands which are recognized for seeking connections and providing assistance, support.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left\"><span class=\"ez-toc-section\" id=\"5_Evaluate_your_performance_%E2%80%93\"><\/span>5. <b>Evaluate your performance<\/b><span style=\"font-weight: 400\"> &#8211;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><br \/>\nT<\/b><span style=\"font-weight: 400\">here really is no excuse for not tracking how your campaign is performing. After all, what\u2019s the point of planning, investing and dedicating umpteen amounts of human time and effort into a marketing plan when you\u2019re not even measuring it\u2019s results? <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">There are a number of metrics that can come to your aid when you sit down to evaluate how your content, ads, e-mail marketing and other tactics are going down with your target audience. For content, A\/B testing comes in handy when you\u2019re trying to see which lines get the most open and click-through rates. Similarly &#8211; to measure your reach, impressions and engagement, there are readily available automated mechanisms which can be fairly advantageous <a href=\"https:\/\/www.qeretail.com\/blog\/ecommerce-competitor-analysis-can-grow-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">to assess how your marketing campaign is performing.<\/a><\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">If you haven\u2019t yet invested in these monitoring systems, you\u2019re falling behind.\u00a0<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 474px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-9232-3\" width=\"474\" height=\"361\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/Season_3_Box_GIF_by_The_Simpsons_-_Find_Share_on_GIPHY-giphy.mp4?_=3\" \/><a href=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/Season_3_Box_GIF_by_The_Simpsons_-_Find_Share_on_GIPHY-giphy.mp4\">https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/Season_3_Box_GIF_by_The_Simpsons_-_Find_Share_on_GIPHY-giphy.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.qeretail.com\/holiday-marketing-2021\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/09\/best-holiday-marketing-bottom-banner.jpg\" \/><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the holidays are unquestionably a time of merriment and cheer, we all have certain pet peeves that come up specifically during the holiday season &#8211; the inevitable discount offer mail blasts, having to buy seasonal lights every Christmas, the great annual home cleaning affair, and of course &#8211; holiday small talk. While most of &hellip; <a href=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">5 Holiday Marketing Mistakes To Avoid In 2021<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":9238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[970,1024],"tags":[],"class_list":["post-9232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-marketing","category-holiday-season"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Holiday Marketing Mistakes To Avoid In 2021 - QeRetail<\/title>\n<meta name=\"description\" content=\"Holiday marketing blunders that could ruin your Q4 sales. Learn more from here holiday marketing mistakes that you need to avoid to achieve better results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Holiday Marketing Mistakes To Avoid In 2021 - QeRetail\" \/>\n<meta property=\"og:description\" content=\"Holiday marketing blunders that could ruin your Q4 sales. Learn more from here holiday marketing mistakes that you need to avoid to achieve better results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes\" \/>\n<meta property=\"og:site_name\" content=\"Blog | QeRetail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QeRetail\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-08T12:31:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-04T11:28:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/My-Post-90.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Muskaan Pathak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@QeRetail\" \/>\n<meta name=\"twitter:site\" content=\"@QeRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Muskaan Pathak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes\"},\"author\":{\"name\":\"Muskaan Pathak\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/36bf65812468f947b55da3f1a6736eb7\"},\"headline\":\"5 Holiday Marketing Mistakes To Avoid In 2021\",\"datePublished\":\"2021-07-08T12:31:54+00:00\",\"dateModified\":\"2023-10-04T11:28:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes\"},\"wordCount\":1021,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/My-Post-90.png\",\"articleSection\":[\"eCommerce Marketing\",\"Holiday Season\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes\",\"url\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes\",\"name\":\"5 Holiday Marketing Mistakes To Avoid In 2021 - QeRetail\",\"isPartOf\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/holiday-marketing-mistakes#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2021\/07\/My-Post-90.png\",\"datePublished\":\"2021-07-08T12:31:54+00:00\",\"dateModified\":\"2023-10-04T11:28:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/36bf65812468f947b55da3f1a6736eb7\"},\"description\":\"Holiday marketing blunders that could ruin your Q4 sales. 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