{"id":8756,"date":"2020-04-06T14:10:57","date_gmt":"2020-04-06T14:10:57","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=8756"},"modified":"2020-04-08T13:57:33","modified_gmt":"2020-04-08T13:57:33","slug":"positive-brand-messages-amidst-corona","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona","title":{"rendered":"How Brands Are Spreading Positivity Amidst The Corona Pandemic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">During these unprecedented times, when the routine is not normal anymore and social distancing is the smartest decision that one can make, there is so much negativity around. Coronavirus cases are rising each day and we are uncertain of almost everything. The economy is facing a major setback with all the factories being shut or reducing production and all the brick and mortar stores being closed as a response to COVID-19 outbreak.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Corona is affecting lives and businesses adversely across the globe and there are numerous consequences that the travel, FMCG, advertising, marketing, and almost all the industry verticles are facing. On the other hand, eCommerce is the only verticle that is getting mixed responses. Even if there are uncertainties, people and brands are coming together to tackle the situation by helping those in need!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s put aside all the bad that\u2019s happening around and shift our focus to the positivity that this scenario has brought. Be it government bodies or SMBs, everyone is doing their bit to contribute. As an agency that\u2019s helping eCommerce businesses sell efficiently, QeRetail is taking this opportunity to bring forth a collection of all the creative, empathetic, meaningful, and most importantly positive Coronavirus messages that are floating around the web. Brands are reaching their audiences through social media and their own websites. Here\u2019s a compilation of a few creatives that caught our attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s check out how brands are spreading positivity amidst this Corona pandemic and how they\u2019re affecting the sentiments of the audiences. From changing Twitter handle to funding the poor we\u2019ve got it all!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona\/#Website_Response_To_COVID-19\" >Website Response To COVID-19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona\/#Return_Policy_Exemptions\" >Return Policy Exemptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona\/#Social_Media_To_The_Rescue\" >Social Media To The Rescue<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Website_Response_To_COVID-19\"><\/span><span style=\"font-weight: 400;\">Website Response To COVID-19<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Be it the eCommerce giants like Walmart or the local bakery, everyone\u2019s letting their customer and website visitors know what steps they\u2019re taking amid the pandemic. As discussed in our previous post about <\/span><a href=\"https:\/\/www.qeretail.com\/blog\/corona-virus-effects-on-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Coronavirus effects of eCommerce<\/span><\/a><span style=\"font-weight: 400;\">, one of the best practices is to be transparent and update your website and GMB profiles about your working hours and shipping scenarios. Here are a few of the examples.<\/span><\/p>\n<h5>1. Walmart<\/h5>\n<p><span style=\"font-weight: 400;\">As the associated audience with Walmart is huge, the measures they\u2019re taking for not just their customers, but also its employees and community as a whole is huge! Setting up an example of social distancing while shopping and while at the deliveries, Walmart is doing a commendable job. They\u2019ve created a standalone landing for all the COVID-19 news, precautions, gratitude towards the associates, and other related information.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8757\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/walmart-e1586181176624.png\" alt=\"Corona positivity messages\" width=\"1364\" height=\"2626\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/walmart-e1586181176624.png 1364w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/walmart-e1586181176624-156x300.png 156w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/walmart-e1586181176624-768x1479.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/walmart-e1586181176624-532x1024.png 532w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" \/><\/p>\n<h5><b>2. Best Buy<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Another eCommerce giant that specializes in electronics and great deals, is spreading a similar message as Walmart for contactless curbside pickup and doorstep delivery, even for the large appliances like TV.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8758\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/best-buy-corona-e1586181414937.png\" alt=\"bestbuy corona positivity message\" width=\"1369\" height=\"963\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/best-buy-corona-e1586181414937.png 1369w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/best-buy-corona-e1586181414937-300x211.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/best-buy-corona-e1586181414937-768x540.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/best-buy-corona-e1586181414937-1024x720.png 1024w\" sizes=\"(max-width: 1369px) 100vw, 1369px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, Best Buy has extended dates for return and has put up a few pivotal COVID-19 related article on their landing page.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8759\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/best-buy-corona-1-e1586181567349.png\" alt=\"bestbuy\" width=\"1075\" height=\"412\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/best-buy-corona-1-e1586181567349.png 1075w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/best-buy-corona-1-e1586181567349-300x115.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/best-buy-corona-1-e1586181567349-768x294.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/best-buy-corona-1-e1586181567349-1024x392.png 1024w\" sizes=\"(max-width: 1075px) 100vw, 1075px\" \/><\/p>\n<p><b>Pro-Tip:<\/b><span style=\"font-weight: 400;\"> If you are making even slightest of the changes in the pattern of your business operations, do let your visitors know. Check out the Bath &amp; Body Work\u2019s and Colorpop\u2019s messages.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8760\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/bodywrks-e1586181774560.png\" alt=\"bbworks corona positive message\" width=\"751\" height=\"696\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/bodywrks-e1586181774560.png 751w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/bodywrks-e1586181774560-300x278.png 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8761\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/colorpop-e1586181941466.png\" alt=\"colorpop coroa message\" width=\"1113\" height=\"997\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/colorpop-e1586181941466.png 1113w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/colorpop-e1586181941466-300x269.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/colorpop-e1586181941466-768x688.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/colorpop-e1586181941466-1024x917.png 1024w\" sizes=\"(max-width: 1113px) 100vw, 1113px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Return_Policy_Exemptions\"><\/span><span style=\"font-weight: 400;\">Return Policy Exemptions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Amid the self-quarantine and lockdown, many stores have decided to close their in-store operations until any further notice of containment of the virus. During this period, shipments are likely to delay. Small to medium online stores are doing their bit by providing as long as 120 days long return period. Check out the examples.<\/span><\/p>\n<h5><b>1. Macy\u2019s<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">A renowned shopping chain like this one has not stopped its online stores and app selling, but the stores remain closed! Macy\u2019s has a detailed note for all its customers who still want to shop. Here it is:<\/span><\/p>\n<h5><img decoding=\"async\" class=\"alignnone size-full wp-image-8766\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/macys.png\" alt=\"macys corona message\" width=\"1335\" height=\"2042\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/macys.png 1335w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/macys-196x300.png 196w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/macys-768x1175.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/macys-669x1024.png 669w\" sizes=\"(max-width: 1335px) 100vw, 1335px\" \/><\/h5>\n<h5><b>2. Mavi<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">A similar message is put out by Mavi, a clothing store, for the extended return period and closed stores.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8767\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mavi-e1586183620686.png\" alt=\"mavi corona message\" width=\"1277\" height=\"713\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mavi-e1586183620686.png 1277w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mavi-e1586183620686-300x168.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mavi-e1586183620686-768x429.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mavi-e1586183620686-1024x572.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mavi-e1586183620686-301x167.png 301w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_To_The_Rescue\"><\/span><span style=\"font-weight: 400;\">Social Media To The Rescue<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this time of social distancing, social media is the medium that\u2019s keeping everyone apart yet connected! Brands are turning to various social platforms to show their support and do their bit. As we always say it\u2019s not just about profits all the time, this time of crisis is a great way to win your customers\u2019 hearts. Not only that, take it as a part of social responsibility where you care for the community and give a little back. We have a few social media posts from brands talking about COVID-19. Have a look:<\/span><\/p>\n<h5><b>1. Mailchimp<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">The email marketing giant is offering a massive $10M price relief fund to its customers who want to continue running their businesses. Moreover, it is planning to invest <\/span><span style=\"font-weight: 400;\">up to <\/span><span style=\"font-weight: 400;\">$<\/span><span style=\"font-weight: 400;\">100M to help drive new and ongoing business for our small business customers through price discounts, product upgrades, add-ons, and more. Read the entire announcement <\/span><a href=\"https:\/\/mailchimp.com\/covid19-statement\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp is already making constant efforts to spread positivity among the small business owners with its lucrative social media campaigns such as #SupportSmall and #SupportTheShorts. It has been posting impactful story tips and informative stats on Instagram and Twitter to help the business owners run their business with ease and clarity amid this pandemic. Following are Malchimp\u2019s Instagram story screenshots<\/span><b>.<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8771 size-medium\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp1-e1586269642110-169x300.png\" alt=\"Mailchimp Corona story\" width=\"169\" height=\"300\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp1-e1586269642110-169x300.png 169w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp1-e1586269642110-768x1363.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp1-e1586269642110-577x1024.png 577w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp1-e1586269642110.png 828w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/> <img decoding=\"async\" class=\"alignnone size-medium wp-image-8772\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp2-e1586269790105-170x300.png\" alt=\"mailchimp corona story2\" width=\"170\" height=\"300\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp2-e1586269790105-170x300.png 170w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp2-e1586269790105-768x1354.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp2-e1586269790105-581x1024.png 581w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp2-e1586269790105.png 828w\" sizes=\"(max-width: 170px) 100vw, 170px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8773\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp3-e1586269943415-171x300.png\" alt=\"mailchimp corona story3\" width=\"171\" height=\"300\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp3-e1586269943415-171x300.png 171w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp3-e1586269943415-768x1346.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp3-e1586269943415-584x1024.png 584w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp3-e1586269943415.png 828w\" sizes=\"(max-width: 171px) 100vw, 171px\" \/> <img decoding=\"async\" class=\"alignnone size-medium wp-image-8774\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp4-e1586270098328-171x300.png\" alt=\"mailchimp corona story4\" width=\"171\" height=\"300\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp4-e1586270098328-171x300.png 171w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp4-e1586270098328-768x1350.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp4-e1586270098328-583x1024.png 583w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/mailchimp4-e1586270098328.png 828w\" sizes=\"(max-width: 171px) 100vw, 171px\" \/><\/p>\n<h5><b>2. Shopify<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">When people think of eCommerce, Shopify is their go-to solution provider, and in these difficult times, Shopify has stood for its customers! Again through social platforms and its website, Shopify is constantly providing all the help and support that the community might need. Starting from changing its Twitter handle to \u2018Stay Home\u2019 to sharing the current trends that SMBs should know, Shopify is doing it all.<\/span><\/p>\n<h5><img decoding=\"async\" class=\"alignnone wp-image-8775 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/shopify1.jpg\" alt=\"shopify corona trend\" width=\"2048\" height=\"1152\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/shopify1.jpg 2048w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/shopify1-300x169.jpg 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/shopify1-768x432.jpg 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/shopify1-1024x576.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/h5>\n<h5>3. Zomato<\/h5>\n<p>To support the restaurant workers and delivery valets, Zomato announced to donate its April&#8217;s month&#8217;s Gold Membership earnings. To gather more and more funds, Zomato&#8217;s increasing the membership tenure too.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8778 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/zomato.jpg\" alt=\"zomato corona post\" width=\"2048\" height=\"1025\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/zomato.jpg 2048w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/zomato-300x150.jpg 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/zomato-768x384.jpg 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/zomato-1024x513.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h4>Wrap Up<\/h4>\n<p>Though the time is tough, it&#8217;s our responsibility to come forward and support! Brands are coming together to help the community and industries are surviving with whatever hopes are left. We&#8217;re in this together!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During these unprecedented times, when the routine is not normal anymore and social distancing is the smartest decision that one can make, there is so much negativity around. Coronavirus cases are rising each day and we are uncertain of almost everything. The economy is facing a major setback with all the factories being shut or &hellip; <a href=\"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How Brands Are Spreading Positivity Amidst The Corona Pandemic<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":8762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[970,788],"tags":[83,875,806],"class_list":["post-8756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-marketing","category-newstrends","tag-ecommerce-around-the-world","tag-ecommerce-branding-strategy","tag-ecommerce-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brands Spreading Positivity Amidst Corona - Examples<\/title>\n<meta name=\"description\" content=\"Here are creative, empathetic, and useful examples of how brands are coming forward for the community to survive and thrive during COVID-19 - With examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands Spreading Positivity Amidst Corona - Examples\" \/>\n<meta property=\"og:description\" content=\"Here are creative, empathetic, and useful examples of how brands are coming forward for the community to survive and thrive during COVID-19 - With examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona\" \/>\n<meta property=\"og:site_name\" content=\"Blog | QeRetail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QeRetail\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-06T14:10:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-08T13:57:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/positivity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"397\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Bennet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@QeRetail\" \/>\n<meta name=\"twitter:site\" content=\"@QeRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Bennet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona\"},\"author\":{\"name\":\"Elizabeth Bennet\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/af893f89dbcef2db38714cd530f49d43\"},\"headline\":\"How Brands Are Spreading Positivity Amidst The Corona Pandemic\",\"datePublished\":\"2020-04-06T14:10:57+00:00\",\"dateModified\":\"2020-04-08T13:57:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona\"},\"wordCount\":980,\"image\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2020\/04\/positivity.jpg\",\"keywords\":[\"eCommerce Around the World\",\"eCommerce Branding Strategy\",\"eCommerce Marketing\"],\"articleSection\":[\"eCommerce Marketing\",\"News &amp; Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona\",\"url\":\"https:\/\/www.qeretail.com\/blog\/positive-brand-messages-amidst-corona\",\"name\":\"Brands Spreading Positivity Amidst Corona - 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