{"id":7644,"date":"2019-03-20T13:48:39","date_gmt":"2019-03-20T13:48:39","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=7644"},"modified":"2019-07-25T06:03:42","modified_gmt":"2019-07-25T06:03:42","slug":"instagrams-newest-venture-a-social-media-marketplace","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/instagrams-newest-venture-a-social-media-marketplace","title":{"rendered":"Instagram\u2019s Newest Venture Turns it into a \u2018Social Media Marketplace\u2019"},"content":{"rendered":"

Whether in the animal kingdom or human society, a common meeting ground is vital for being social. Since early times, a market has been the heart of civilization as people would meet at the town square for selling & buying goods as well as social interaction to remain updated to on-going events around them. With the introduction & rising distribution of newspapers, the social aspect of a market was replaced. Further down the road, mobiles and social media replaced newspapers and people started relying on them to get their fresh dose of news. <\/span><\/p>\n

Instagram\u2019s newest feature titled \u201c<\/span>Checkout on Instagram\u201d <\/span>brings back the social aspect into a marketplace. Instead of the users being redirected to the brand\u2019s link when they click on the brand\u2019s Instagram post, they can directly make an in-app purchase for specific products shown on the post.<\/span><\/p>\n

At the time of writing, Instagram is testing out this feature for 20 brands which include many fashion and consumer-goods companies such as Adidas, Burberry, Dior, H&M, Michael Kors, Nike, Outdoor Voices, Uniqlo and Zara.<\/span><\/p>\n

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