{"id":7615,"date":"2019-02-12T08:54:21","date_gmt":"2019-02-12T08:54:21","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=7615"},"modified":"2019-08-13T08:38:19","modified_gmt":"2019-08-13T08:38:19","slug":"a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers","title":{"rendered":"A List of eCommerce Analytics Tools For The New-in-business eCommercers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pioneering the first bricks of your very own eCommerce store is thrilling, especially when being online is as trending as ever! But those thrills come with challenges of gaining a competitive edge to survive and succeed. So, getting insights for your e-store from a lucrative Analytics Tool is more of a necessity than just choice. Getting a better idea and making relevant changes about how your audiences are responding to your offerings help you in coming across as a trusted online entity. The eCommerce Analytics tools work wonders when it comes to data-driven consumer strategies and an influential online presence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The web is brimming with Analytics Tools, but the catch lies in opting one or more that fits your requisites. The new-in-business eCommerce stores should go for tools which are easy to function. Once you\u2019re fully aware of the operations, you can go for the tools that provide in-depth analysis. For starters, presenting a list of handy analytics tools for the eCommerce owners which are cost-effective and crisp. Take a look\u2026<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers\/#Clicky\" >Clicky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers\/#Heap_Analytics\" >Heap Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers\/#Final_Take\" >Final Take<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span><b>Google Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Any list of Analytics tools is oddly incomplete without mentioning this giant. <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics (GA)<\/a> is one of the oldest, trusted, and versatile insight metrics tool for any business\u2019 every walk of life. Be it a start-up or an enterprise with huge online visitors, Google Analytics is the perfect tool you can have. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics can delve deep into the web traffic and tell you so much more than just the number of visitors checking out your site on a daily basis. Representing one of the best eCommerce analytics tools out there, Google Analytics and its Enhanced eCommerce capabilities can help merchants close the loop for new and returning customers alike. The effectiveness of this tool is undeniable and well-appreciated. \u00a0GA is a FREE tool that is available for everyone; no matter what scale your business is at. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7561 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2019\/02\/GA.png\" alt=\"Google Analytics - best eCommerce analytics tool\" width=\"991\" height=\"366\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2019\/02\/GA.png 991w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2019\/02\/GA-300x111.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2019\/02\/GA-768x284.png 768w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\" \/><\/p>\n<h3><b>Features<\/b><\/h3>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h4><b> Analytics Intelligence<\/b><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Proactive Insights<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User and conversion modeling <\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h4><b> Reports<\/b><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience reports<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertising reports<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acquisition reports<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Behavior reports<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion reports<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real-time reporting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User flow reporting<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h4><b> Data Analysis and Visualization<\/b><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data access<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Filtering and manipulation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Funnel analysis<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visualization and monitoring<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h4><b> Data Collection and Management<\/b><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collection APIs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tag management support<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Configuration APIs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Variables<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data import<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User access controls <\/span><\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h4><b> Data Activation<\/b><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intelligence and anomaly detection <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Predictive analysis<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">App notifications and remote configs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience Demographics<\/span><\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h4><b> Integration<\/b><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google AdSense<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data studio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google search console <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In a nutshell, Google Analytics is a platform that has transformed with time to comply with the new-age businesses and is much more powerful than it used to be. \u00a0GA users can track and collect data of their web traffic at each point of the conversion funnel. This gives detailed insights about user behaviors and cart abandonment or drop-off points within the checkout process. Moreover, you can keep an eye on,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The unique sales performance of your products on-site, which in turn helps you determine your customer lifetime value<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where your traffic is coming from (desktop, mobile, tablet) and how those visitors are converting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which pages your visitors are spending the most time on and which ones are causing them to bounce<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No wonder it tops our list of handy analytics tools for the new-in-business eCommerce gang; so much to get at a cost of nothing at all! However, <a href=\"https:\/\/www.qeretail.com\/blog\/google-analytics-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">implementing the GA tracking code<\/a> on the websites is not everyone\u2019s cup of tea. At many points, it demands expertise. But thanks to the popularity and FREE availability, Google Analytics tutorials are available on the web for every feature that this magnificent tool has to offer. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Clicky\"><\/span><b>Clicky<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you\u2019re establishing your e-store, every customer matters and detailed information of each of your eCommerce website visitor counts. <a href=\"https:\/\/clicky.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clicky Web Analytics<\/a> is meant for all those and more! GA provides almost all the essential features for free, but when you\u2019re looking for more, you should turn to an analytics tool like Clicky. Clicky is specifically designed for tracking accuracy at smaller levels. With the help of which, <a href=\"https:\/\/www.qeretail.com\/blog\/how-to-create-highly-effective-google-ads-remarketing-campaigns\/\">retargeting campaigns<\/a> and understanding the user buying pattern in the initial days of the eCom-store establishment becomes easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a paid but highly utilitarian analytics tool with advanced features like Heatmaps, accurate bounce rate metrics, and individualized user information. Another aspect that sets Clicky apart from its main competitors is the live information made available to website owners. Clicky charges are probably the lowest as compared to other tracking tools of similar services. When you\u2019re looking to dig in deep into the user metrics, Clicky can come handy!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Heap_Analytics\"><\/span><b>Heap Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7562 size-large\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2019\/02\/heap-data-virtualization-open-graph-1024x538.png\" alt=\"heap analytics - one of the best eCommerce analytics tools\" width=\"474\" height=\"249\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2019\/02\/heap-data-virtualization-open-graph-1024x538.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2019\/02\/heap-data-virtualization-open-graph-300x158.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2019\/02\/heap-data-virtualization-open-graph-768x403.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2019\/02\/heap-data-virtualization-open-graph.png 1200w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As mentioned earlier, Google Analytics might be the best, a free analytics tool for any business, but it comes with a complex code implementation structure. Whereas <a href=\"https:\/\/heapanalytics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Heap Analytics<\/a> has the simplest form of the user interface. In other words, Heap Analytics comes with features that are designed for the non-technical, common users. So, when you\u2019re a solopreneur, handling your e-store on your own and find it difficult to derive data from GA, you turn to Heap for the user metrics! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With almost all the similar features to GA, this paid tool is all set for analyzing your website usage data. This also comes with a free trial to understand the functionality better. With almost zero difficulties, you can analyze behavioral data and have insights for conversion rate optimization, product engagement &amp; retention, and measure the overall influence. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Take\"><\/span><b>Final Take<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Analytics tools listed above are the best in our information for the new-in-business eCommerce stores. Apart from these eCommerce Analytics Tools, there are numerous other offerings available to give a try on. Kissmetrics, Rjmetrics, Woopra, Hubspot, and Piwik are there if we name a few. While wrapping this up, our final advice for the newbies is, Google Analytics is more of a necessity than a recommendation. Trying other tools alongside will better your comparison and will give you better insights on how the consumers are looking at your brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pioneering the first bricks of your very own eCommerce store is thrilling, especially when being online is as trending as ever! But those thrills come with challenges of gaining a competitive edge to survive and succeed. So, getting insights for your e-store from a lucrative Analytics Tool is more of a necessity than just choice. &hellip; <a href=\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">A List of eCommerce Analytics Tools For The New-in-business eCommercers<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":7621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,12,787,758],"tags":[909,955,953,872,956,16,954],"class_list":["post-7615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-platform","category-google-analytics","category-manage","category-tools","tag-business-analysis","tag-clicky","tag-ecommerce-analytics-tools","tag-ecommerce-platform","tag-ecommerce-tools","tag-google-analytics","tag-heap-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCommerce Analytics Tools: Handy List for the new in business eCommercers<\/title>\n<meta name=\"description\" content=\"To drive successful eCommerce business you must need to checkout this list of handy eCommerce analytics tools. Track your day to day sales and traffic with it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCommerce Analytics Tools: Handy List for the new in business eCommercers\" \/>\n<meta property=\"og:description\" content=\"To drive successful eCommerce business you must need to checkout this list of handy eCommerce analytics tools. Track your day to day sales and traffic with it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers\" \/>\n<meta property=\"og:site_name\" content=\"Blog | QeRetail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QeRetail\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-12T08:54:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-13T08:38:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2019\/03\/handytools_ecommerce-672x372.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Bennet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@QeRetail\" \/>\n<meta name=\"twitter:site\" content=\"@QeRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Bennet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers\"},\"author\":{\"name\":\"Elizabeth Bennet\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/af893f89dbcef2db38714cd530f49d43\"},\"headline\":\"A List of eCommerce Analytics Tools For The New-in-business eCommercers\",\"datePublished\":\"2019-02-12T08:54:21+00:00\",\"dateModified\":\"2019-08-13T08:38:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers\"},\"wordCount\":995,\"image\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2019\/03\/handytools_ecommerce-672x372.jpg\",\"keywords\":[\"Business Analysis\",\"Clicky\",\"ecommerce analytics tools\",\"eCommerce Platform\",\"ecommerce tools\",\"Google Analytics\",\"Heap analytics\"],\"articleSection\":[\"Ecommerce Platform\",\"Google Analytics\",\"Manage\",\"Tools\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers\",\"url\":\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers\",\"name\":\"eCommerce Analytics Tools: Handy List for the new in business eCommercers\",\"isPartOf\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/a-list-of-handy-analytics-tools-for-the-new-in-business-ecommercers#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2019\/03\/handytools_ecommerce-672x372.jpg\",\"datePublished\":\"2019-02-12T08:54:21+00:00\",\"dateModified\":\"2019-08-13T08:38:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/af893f89dbcef2db38714cd530f49d43\"},\"description\":\"To drive successful eCommerce business you must need to checkout this list of handy eCommerce analytics tools. 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