For any marketer, the task of being top of their marketing activity is a big challenge. The ever competitive market is no longer forgiving to those who show lapse in their approach. One simple mistake can cost you a lot of monies.<\/p>\n
Bigger organizations can afford to hire an army of marketers to manage their day to day marketing operations. But what about the small players or solopreneurs out there?<\/p>\n
Thankfully, there are a lot of tools available, some for free and some are paid, which can offer you a lot of bite power. This means you spend less and less time doing grunt work and spend more time doing research and coming up with a strategy.<\/p>\n
Because at the end of the day, it is going to be your strategy which will position your business ahead of the competition.<\/p>\n
In the longer run, it is your content that\u2019s going to bring you recurring business and establish you as a brand. And if you can\u2019t keep your pace with producing quality content then you are setting yourself up for failure.<\/p>\n
We can divide the tools into five different categories based their usage in four different stages of the content lifecycle. That is Content Audit, Content Creation, Content Distribution\/Syndication, Content Measurement, Content Repurpose. In this blog we will only look at the Content Audit, Automation and Social Media aspects.<\/p>\n
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