{"id":6482,"date":"2018-06-27T10:17:25","date_gmt":"2018-06-27T10:17:25","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=6482"},"modified":"2018-10-09T06:11:10","modified_gmt":"2018-10-09T06:11:10","slug":"7-tips-to-create-irresistible-abandoned-cart-emails","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/7-tips-to-create-irresistible-abandoned-cart-emails","title":{"rendered":"7 Tips to Create Irresistible Abandoned Cart Emails"},"content":{"rendered":"<p>Being an online retailer, it is really painful when visitors come to your store, add products but leave without buying them. There are several tactics to get those customers back to the store and encourage them to complete their purchase. Remarketing and abandoned cart emails are the most effective ones.<\/p>\n<p>You have already invested a lot in getting your eCommerce website designed and marketing it. If your visitors keep on abandoning the carts and you don\u2019t do anything about it, then you can never achieve desired returns on investment.<\/p>\n<p>Here, we will talk about how to create irresistible abandoned cart emails, so that you can maximize sales and ROI.<\/p>\n<p><strong>Identifying Cart Abandonment Reason<\/strong><\/p>\n<p>The first step would be to identify that why did your visitors abandon the cart. There may be several reasons due to which they might have left the cart like &#8211;<\/p>\n<ul>\n<li>Customers having a poor internet connection<\/li>\n<li>Got a better deal from the competitor<\/li>\n<li>Unexpectedly high shipping costs<\/li>\n<li>Billing amount includes some hidden costs<\/li>\n<li>Payment method for customers\u2019 choice not available<\/li>\n<\/ul>\n<p>Besides, the above there might be other reasons too like the customer is still researching for the product they want to buy or they might have changed their idea of buying that particular product.<\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/379508\/primary-reason-for-digital-shoppers-to-abandon-carts\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6495\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/06\/statista.png\" alt=\"\" width=\"1000\" height=\"743\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/06\/statista.png 1000w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/06\/statista-300x223.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/06\/statista-768x571.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>The email you send should address customer\u2019s problem. With proper analytical tools, you can find out exactly at what stage your customers have abandoned the cart. Provide them with a relevant solution to their problem in your email so that you can motivate them to come back to your store and complete the purchase.<\/p>\n<p><strong>Attractive Subject Line<\/strong><\/p>\n<p>Next would be to think about an attractive <a href=\"https:\/\/www.qeretail.com\/blog\/100-killer-holiday-email-marketing-subject-lines\/\">email subject line<\/a>, otherwise, your customers would not even open your email and read it.<\/p>\n<p>For example \u201cStill Thinking About The Blue Dress You Just Liked\u201d or \u201cHave You Forgotten Something In Your Cart\u201d can trigger your customers to click and read the email.<\/p>\n<p><strong>Relevant Copywriting<\/strong><\/p>\n<p>The email copywriting should be such that your customers can relate to it. Just remember you are writing an email to the shopper who has abandoned the cart, so your sales pitch should be according to that.<\/p>\n<p>The abandoned cart email should be &#8211;<\/p>\n<ul>\n<li>Addressing to the issues customers are facing while purchasing from your store<\/li>\n<li>Including personalized content<\/li>\n<li>Having product images and extra information<\/li>\n<li>To be precise, the email copy should be such that the cart abandoners get a feeling that it is specifically written for them.<\/li>\n<\/ul>\n<p><strong>Tempting Offer<\/strong><\/p>\n<p>If you provide some kind of discount, free shipping or any other benefit can help you get back the abandoned cart shoppers to your store. Your abandoned cart email should include a highly tempting offer so that you can get them back to your store.<\/p>\n<p>Just ensure that you are sending the email with the offer at the right time, otherwise it may not be as effective as expected.<\/p>\n<figure id=\"attachment_6492\" aria-describedby=\"caption-attachment-6492\" style=\"width: 643px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.bedbathandbeyond.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-6492 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/06\/word-image-50.jpeg\" alt=\"Abandoned Cart Email\" width=\"643\" height=\"1179\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/06\/word-image-50.jpeg 643w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/06\/word-image-50-164x300.jpeg 164w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/06\/word-image-50-558x1024.jpeg 558w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><figcaption id=\"caption-attachment-6492\" class=\"wp-caption-text\">Abandoned Cart Email<\/figcaption><\/figure>\n<p><strong>Cross Selling Is Beneficial<\/strong><\/p>\n<p>Survey Reveals <a href=\"https:\/\/www.listrak.com\/resources\/news\/Press-Release-Survey-Reveals-80-Percent-of-Email-Readers-Find-It-Useful-When-Emails-Feature-Recommen\/\" target=\"_blank\" rel=\"noopener\">80% of Email Readers<\/a> Find It Useful When Emails Feature Recommended Products Based on Past Purchases<\/p>\n<p>Include some relevant products in abandoned cart emails, as that can be an unexpected blessing for your online business.<\/p>\n<p>Ensure that it is arranged properly differentiating the products which your customers left in the cart and the recommended products giving a systematic view.<\/p>\n<p><strong>Direct Link to Checkout Page<\/strong><\/p>\n<p>Provide a direct link to <a href=\"https:\/\/www.qeretail.com\/blog\/checkout-page-designs-ecommerce-retailers\/\">checkout page<\/a> in your abandoned cart email. Also, that checkout page should have those products only which your customer has left.<\/p>\n<p>If there are other products in the checkout page or no products at all, the customer may leave the store. It becomes tedious and time consuming for your customers to add the products which they had added earlier and go through the check out process.<\/p>\n<p>The easier you make for the customer to check out the more likely you will enable your emails to convert better.<\/p>\n<p><strong>Clear Call to Action<\/strong><\/p>\n<p>The abandoned cart email should contain a clear call to action which can trigger your customers to click and complete their purchase on your store.<\/p>\n<p>Attractive color and precise copywriting can make your call to action convincing for your customers.<\/p>\n<p>You can also go through <a href=\"https:\/\/www.qeretail.com\/blog\/6-captivating-call-to-action-design-tweaks-that-trigger-clicks\/\" target=\"_blank\" rel=\"noopener\">6 Captivating Call to Action Design Tweaks That Trigger Clicks<\/a>.<\/p>\n<h2>Winning Abandoned Cart Email: The Final Takeaway<\/h2>\n<p>Besides, all the above tactics of creating a winning abandoned cart email, you need to ensure the timing of blasting the email.<\/p>\n<p>The abandoned cart email should not be sent too early or too late. The best time of sending the first email would be between 1-2 hours after your customers abandon the cart. The second email should be sent after 24 hours and the third one after 48 hours.<\/p>\n<p>Maintain a proper frequency of abandoned cart emails. If customers are not sent within a preferred time, they may forget and lose interest in your products. If the customers are bombarded with these emails on a high frequency they may get irritated and unsubscribe from your email list.<\/p>\n<p>A proper abandoned cart <a href=\"https:\/\/www.qeretail.com\/services\/ecommerce-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email campaign management<\/a> with proper timing can help you in attracting the customers who have abandoned the cart ultimately resulting to increase in sales and revenue.<\/p>\n<div class=\"banner_bg_blue_main\">\n<div class=\"left_main_img_cut\"><img decoding=\"async\" src=\"http:\/\/192.168.10.2:985\/qe\/blog\/wp-content\/uploads\/2018\/04\/img_left.png\" alt=\"\" \/><\/div>\n<div class=\"right_section_banner_text\">\n<h1>Are you ready to give your eStore<br \/>\na stunning makeover?<\/h1>\n<p>Get a $499 worth of custom homepage redesign mockup Free<br \/>\n<a href=\"https:\/\/www.qeretail.com\/?utm_source=Blog&amp;utm_medium=Banner&amp;utm_campaign=Free_Mockup&amp;utm_content=Design_Store#mockup-request\" target=\"_blank\" rel=\"noopener\">Design My Mockup<\/a><br \/>\n<img decoding=\"async\" src=\"http:\/\/192.168.10.2:985\/qe\/blog\/wp-content\/uploads\/2018\/04\/logo_banner.png\" alt=\"\" \/><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Being an online retailer, it is really painful when visitors come to your store, add products but leave without buying them. There are several tactics to get those customers back to the store and encourage them to complete their purchase. Remarketing and abandoned cart emails are the most effective ones. You have already invested a &hellip; <a href=\"https:\/\/www.qeretail.com\/blog\/7-tips-to-create-irresistible-abandoned-cart-emails\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">7 Tips to Create Irresistible Abandoned Cart Emails<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":6509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[597],"tags":[711],"class_list":["post-6482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-copywriting-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Tips to Create Irresistible Abandoned Cart Emails - Blog | QeRetail<\/title>\n<meta name=\"description\" content=\"Go through this blog and create irresistible abandonment cart emails to bring back the shoppers who have abandoned the cart and improve sales on your online store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qeretail.com\/blog\/7-tips-to-create-irresistible-abandoned-cart-emails\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Tips to Create Irresistible Abandoned Cart Emails - Blog | QeRetail\" \/>\n<meta property=\"og:description\" content=\"Go through this blog and create irresistible abandonment cart emails to bring back the shoppers who have abandoned the cart and improve sales on your online store.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qeretail.com\/blog\/7-tips-to-create-irresistible-abandoned-cart-emails\" \/>\n<meta property=\"og:site_name\" content=\"Blog | QeRetail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QeRetail\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-27T10:17:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-09T06:11:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/06\/card_abandoned.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne Shirley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@QeRetail\" \/>\n<meta name=\"twitter:site\" content=\"@QeRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne Shirley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/7-tips-to-create-irresistible-abandoned-cart-emails#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/7-tips-to-create-irresistible-abandoned-cart-emails\"},\"author\":{\"name\":\"Anne Shirley\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/ff62f5a16646c4f842a0205c35ca811a\"},\"headline\":\"7 Tips to Create Irresistible Abandoned Cart Emails\",\"datePublished\":\"2018-06-27T10:17:25+00:00\",\"dateModified\":\"2018-10-09T06:11:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/7-tips-to-create-irresistible-abandoned-cart-emails\"},\"wordCount\":891,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/7-tips-to-create-irresistible-abandoned-cart-emails#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/06\/card_abandoned.jpg\",\"keywords\":[\"Email Copywriting Services\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qeretail.com\/blog\/7-tips-to-create-irresistible-abandoned-cart-emails#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/7-tips-to-create-irresistible-abandoned-cart-emails\",\"url\":\"https:\/\/www.qeretail.com\/blog\/7-tips-to-create-irresistible-abandoned-cart-emails\",\"name\":\"7 Tips to Create Irresistible Abandoned Cart Emails - 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