{"id":5260,"date":"2018-01-24T13:31:08","date_gmt":"2018-01-24T13:31:08","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=5260"},"modified":"2018-01-25T07:15:21","modified_gmt":"2018-01-25T07:15:21","slug":"facebook-marketplace","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/facebook-marketplace","title":{"rendered":"The Marketer\u2019s Guide to Facebook Marketplace"},"content":{"rendered":"

Facebook is constantly unveiling new ad features. But over the past years, they have been unveiling new products. The most intelligent part is how all these connect.<\/p>\n

Facebook messenger, for example, is like a spin which centralizes all personal interactions on the platforms. It means you can start using it for customer service.<\/p>\n

That\u2019s a great way to engagement. Right from engaging with the consumers to answering their queries, Facebook makes everything possible.<\/p>\n

What is a Facebook marketplace?<\/strong><\/p>\n

The Facebook marketplace is a literal marketplace. Retailers can list their products and consumers can buy new or old items within your local area.<\/p>\n

Each item might have a description and few pictures. Once your customer like a certain product, they need to get in touch with the retailer for the payment details.<\/p>\n

The platform already has over 18 million new items in the marketplace, ranging from cars to video games to rental houses to clothes.<\/p>\n

The premise is super simple. And the buying experience is super cool. It also works flawlessly on the mobile app with a button conveniently located in the middle of the homepage.<\/p>\n

Also Read: Facebook Store Design Tips To Improve Sales In Holiday Season<\/a><\/strong><\/p>\n

4 Insightful Tips to Use Facebook Marketplace for Business<\/h2>\n

Here\u2019s how your business can take advantage of Facebook Marketplace and capitalize on it\u2014 before the competition catches on it.<\/p>\n

1. Increase your presence<\/h4>\n

Quick question: What is the easiest way for a new business to increase sales?
\nQuick answer: Branding!<\/p>\n

Increasing brand awareness and your presence on various social media platforms is the easiest way to increase sales. Because people won\u2019t buy your stuff if they don\u2019t trust you.<\/p>\n

Well, that also means you need to increase the number of people who are known to you.<\/p>\n

And you need to make it easy for them to discover you especially when they haven\u2019t heard of you before.<\/p>\n

Well, Facebook marketplace suffices all your requirements. A report by AdWeek<\/a> says,\u201d Facebook added that the buying and selling experiences triggered by Marketplace have led to a growth of 77 percent in users who may not have otherwise connected.\u201d<\/p>\n

The Marketplace gives you an easy way to double the number of interactions you have with your potential customers right now.<\/p>\n

Here is an example:<\/p>\n

\"facebook<\/p>\n

This product has the following features:<\/p>\n

\u2022 Focus on the products, not the company
\n\u2022 Date and time availability
\n\u2022 A local address<\/p>\n

2. Build trust prior to purchase<\/h4>\n

Trust matters a lot!<\/p>\n

Most of the Facebook Marketplace sales will come from an individual\u2019s profile. A legit profile picture helps consumers see who they\u2019re buying from. Google calls this the Zero Moment of Truth<\/a>. It\u2019s the proactive research phase that consumers will check out before starting the buying process. It fetches the buying behavior of consumers of today.<\/p>\n

3. Test sales sequences for automating follow-up<\/h4>\n

People might visit or express interest in what you\u2019ve got. And still, that doesn\u2019t mean they might not want to buy immediately.<\/p>\n

That means you need a follow-up strategy. Fortunately, Facebook Marketplace can help you in getting the right customers. For example, someone reaches out to you for their queries. So how do you do it? You always have chatbots at your rescue.
\nHere is a good example.<\/p>\n

\"facebook<\/p>\n

4. Sell more products<\/h4>\n

The entire goal of Facebook Marketplace is to sell products. You post products. People click and buy. However, it\u2019s not always that simple in reality. And a one-off product sale won\u2019t scale your business. You need to sell dozens of products. The only way you\u2019re going to sell dozens or hundreds of products is if you have thousands of people looking.<\/p>\n

How, exactly, do you do that? Especially if you have expensive items? You can show off your products and invoke people to buy it. A simple marketplace sale becomes the perfect conduit for a long-lasting, profitable customer relationship.<\/p>\n

So, when are you planning to use Facebook marketplace?<\/u><\/p>\n

Facebook marketplace resembled a glorified garage sale initially. But it\u2019s just getting started. It is improving day by day can use it to fine-tune follow-up sequences to produce more consistent results.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook is constantly unveiling new ad features. But over the past years, they have been unveiling new products. The most intelligent part is how all these connect. Facebook messenger, for example, is like a spin which centralizes all personal interactions on the platforms. It means you can start using it for customer service. That\u2019s a … Continue reading The Marketer\u2019s Guide to Facebook Marketplace<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":5261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[237,397,807],"class_list":["post-5260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-facebook","tag-facebook-marketing","tag-facebook-marketplace"],"yoast_head":"\nThe Marketer\u2019s Guide to Facebook Marketplace for Business<\/title>\n<meta name=\"description\" content=\"Facebook marketplace resembled a glorified garage sale initially. But it\u2019s just getting started. 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