{"id":5198,"date":"2018-01-18T10:38:03","date_gmt":"2018-01-18T10:38:03","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=5198"},"modified":"2018-03-22T13:00:50","modified_gmt":"2018-03-22T13:00:50","slug":"beginners-guide-360-product-photography","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography","title":{"rendered":"A Beginner\u2019s Guide to 360\u00b0 Product Photography"},"content":{"rendered":"

People might visit your website, but they cannot physically experience your product. Well, that\u2019s a plus point with brick and mortar stores. People can just barge in and have a look at the product from all the sides. Also, these physical stores let you interact with the retailers so that all your queries are resolved within given time.<\/p>\n

No matter the number of benefits eCommerce stores have in their bag, they lack in this particular aspect. Most of the eCommerce stores have static images which aren\u2019t interactive at all. Plus, people can\u2019t even zoom in and see from all the angles.<\/p>\n

So what\u2019s the solution? Here\u2019s what you need to do! Show your product. Many eRetailers are moving towards 360\u00b0 product views to showcase their products online. The 360\u00b0 product photography not only facilitates the interaction of customers with the product but also gives you a feel of shopping from physical stores.<\/p>\n

A decent 360\u00b0 view sweeps the significant edge of physical stores over your online store. Read on to learn how to make a 360\u00ba view of your product pictures.<\/p>\n

A 360\u00b0 view is surprisingly simple. It is just a bunch of products photos shot at different angles.<\/p>\n

When making a 360\u00b0 view of a product, your camera doesn\u2019t move around the product. Instead, your camera is mounted on a tripod and the product moves on a 360\u00b0 turntable<\/a>.<\/p>\n

Once you\u2019re done the shooting and editing your images, it\u2019s time to find a good 360\u00ba viewer<\/a>. Wait\u2026 what\u2019s a 360\u00ba viewer? You can think of it as a highly specialized video player, purpose-built for displaying your images in an interactive 360\u00ba view. It\u2019s like a glorified slideshow player \u2014 but better.<\/p>\n

Now let\u2019s make a checklist of the equipment you need for a professional 360\u00ba view.<\/p>\n

1. Camera
\n2. Tripod
\n3. Tripod
\n4. Lights
\n5. 360 degrees turntable
\n6.\u00a0Wired remote shutter release<\/p>\n

Also Read: How to create professional quality product photographs using iPhone in under 10 minutes<\/a>.<\/p>\n

Here are some handy tips for setting up for 360\u00b0 product photography\u2014<\/p>\n

1. Turn off image stabilization if your camera has it.
\nBut why? It makes your product appear to be drifted away from the frame. Also, it can cause your image to look slightly blurry if you\u2019re shooting with continuous lights.<\/p>\n

2. Switch off auto white balance (AWB)
\nThe color of your product will change considering it will rotate. So what to do? Simple \u2014 turn it to a fixed white balance setting that makes your white background paper look white (not too orange, not too blue).<\/p>\n

3. Set the ISO of your camera to 100
\nYour camera\u2019s \u201cISO\u201d controls the digital sensitivity of your camera\u2019s sensor (just like the retina in your eye!). The higher the ISO value, the faster it can absorb light, whereas the lower the ISO is, the slower it can absorb light (like putting a pair of dark sunglasses in front of your camera lens).<\/p>\n

4. Set your camera to \u2018Manual\u2019 Mode
\nThis is usually \u2019M\u2019 mode in all the cameras. Why? It\u2019s the only way to keep the brightness perfectly consistent for each and every frame of your 360\u00ba view. Trust me now, thank me later.<\/p>\n

So now that you\u2019ve got a sneak peek at the 360\u00ba product photography. What next?<\/strong><\/p>\n

You\u2019ll need to upload your product images to the 360\u00ba viewer! A 360\u00ba viewer will display your images and make it attractive.<\/p>\n

So if you also want a 360\u00ba view of your products, waste no time and connect with QeRetail- Your eStore Handyman<\/a>. We render world class services that will make you thrilled. If you want to see our work, click here<\/a>.<\/p>\n

Don\u2019t stay aloof; Be a trendsetter!<\/p>\n","protected":false},"excerpt":{"rendered":"

People might visit your website, but they cannot physically experience your product. Well, that\u2019s a plus point with brick and mortar stores. People can just barge in and have a look at the product from all the sides. Also, these physical stores let you interact with the retailers so that all your queries are resolved … Continue reading A Beginner\u2019s Guide to 360\u00b0 Product Photography<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":5217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[760],"tags":[801,539],"class_list":["post-5198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-360o-product-photography","tag-product-photography"],"yoast_head":"\nQeRetail\u2014 A beginner\u2019s guide to 360\u00b0 product photography<\/title>\n<meta name=\"description\" content=\"if you want your customers to feel your products, you should inculcate 360\u00b0 product photography in your design strategy. Here is a beginner's guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QeRetail\u2014 A beginner\u2019s guide to 360\u00b0 product photography\" \/>\n<meta property=\"og:description\" content=\"if you want your customers to feel your products, you should inculcate 360\u00b0 product photography in your design strategy. Here is a beginner's guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography\" \/>\n<meta property=\"og:site_name\" content=\"Blog | QeRetail\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QeRetail\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-18T10:38:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-22T13:00:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/01\/360-degree-product.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Bennet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@QeRetail\" \/>\n<meta name=\"twitter:site\" content=\"@QeRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Bennet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography\"},\"author\":{\"name\":\"Elizabeth Bennet\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/af893f89dbcef2db38714cd530f49d43\"},\"headline\":\"A Beginner\u2019s Guide to 360\u00b0 Product Photography\",\"datePublished\":\"2018-01-18T10:38:03+00:00\",\"dateModified\":\"2018-03-22T13:00:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography\"},\"wordCount\":608,\"image\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/01\/360-degree-product.jpg\",\"keywords\":[\"360\u00ba Product Photography\",\"Product Photography\"],\"articleSection\":[\"Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography\",\"url\":\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography\",\"name\":\"QeRetail\u2014 A beginner\u2019s guide to 360\u00b0 product photography\",\"isPartOf\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/01\/360-degree-product.jpg\",\"datePublished\":\"2018-01-18T10:38:03+00:00\",\"dateModified\":\"2018-03-22T13:00:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/af893f89dbcef2db38714cd530f49d43\"},\"description\":\"if you want your customers to feel your products, you should inculcate 360\u00b0 product photography in your design strategy. Here is a beginner's guide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#primaryimage\",\"url\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/01\/360-degree-product.jpg\",\"contentUrl\":\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/01\/360-degree-product.jpg\",\"width\":850,\"height\":384,\"caption\":\"if you want your customers to feel your products, you should inculcate 360\u00b0 product photography in your design strategy. Here is a beginner's guide.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qeretail.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Beginner\u2019s Guide to 360\u00b0 Product Photography\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/#website\",\"url\":\"https:\/\/www.qeretail.com\/blog\/\",\"name\":\"Blog | QeRetail\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qeretail.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/af893f89dbcef2db38714cd530f49d43\",\"name\":\"Elizabeth Bennet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/425b9c2d0dc86a0419dce5fbedb98a0bc7aa4fba947fdcd791dc245f8a1355d4?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/425b9c2d0dc86a0419dce5fbedb98a0bc7aa4fba947fdcd791dc245f8a1355d4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/425b9c2d0dc86a0419dce5fbedb98a0bc7aa4fba947fdcd791dc245f8a1355d4?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Bennet\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"QeRetail\u2014 A beginner\u2019s guide to 360\u00b0 product photography","description":"if you want your customers to feel your products, you should inculcate 360\u00b0 product photography in your design strategy. Here is a beginner's guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography","og_locale":"en_US","og_type":"article","og_title":"QeRetail\u2014 A beginner\u2019s guide to 360\u00b0 product photography","og_description":"if you want your customers to feel your products, you should inculcate 360\u00b0 product photography in your design strategy. Here is a beginner's guide.","og_url":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography","og_site_name":"Blog | QeRetail","article_publisher":"https:\/\/www.facebook.com\/QeRetail","article_published_time":"2018-01-18T10:38:03+00:00","article_modified_time":"2018-03-22T13:00:50+00:00","og_image":[{"width":850,"height":384,"url":"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/01\/360-degree-product.jpg","type":"image\/jpeg"}],"author":"Elizabeth Bennet","twitter_card":"summary_large_image","twitter_creator":"@QeRetail","twitter_site":"@QeRetail","twitter_misc":{"Written by":"Elizabeth Bennet","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#article","isPartOf":{"@id":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography"},"author":{"name":"Elizabeth Bennet","@id":"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/af893f89dbcef2db38714cd530f49d43"},"headline":"A Beginner\u2019s Guide to 360\u00b0 Product Photography","datePublished":"2018-01-18T10:38:03+00:00","dateModified":"2018-03-22T13:00:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography"},"wordCount":608,"image":{"@id":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#primaryimage"},"thumbnailUrl":"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/01\/360-degree-product.jpg","keywords":["360\u00ba Product Photography","Product Photography"],"articleSection":["Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography","url":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography","name":"QeRetail\u2014 A beginner\u2019s guide to 360\u00b0 product photography","isPartOf":{"@id":"https:\/\/www.qeretail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#primaryimage"},"image":{"@id":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#primaryimage"},"thumbnailUrl":"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/01\/360-degree-product.jpg","datePublished":"2018-01-18T10:38:03+00:00","dateModified":"2018-03-22T13:00:50+00:00","author":{"@id":"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/af893f89dbcef2db38714cd530f49d43"},"description":"if you want your customers to feel your products, you should inculcate 360\u00b0 product photography in your design strategy. Here is a beginner's guide.","breadcrumb":{"@id":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#primaryimage","url":"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/01\/360-degree-product.jpg","contentUrl":"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2018\/01\/360-degree-product.jpg","width":850,"height":384,"caption":"if you want your customers to feel your products, you should inculcate 360\u00b0 product photography in your design strategy. Here is a beginner's guide."},{"@type":"BreadcrumbList","@id":"https:\/\/www.qeretail.com\/blog\/beginners-guide-360-product-photography#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qeretail.com\/blog\/"},{"@type":"ListItem","position":2,"name":"A Beginner\u2019s Guide to 360\u00b0 Product Photography"}]},{"@type":"WebSite","@id":"https:\/\/www.qeretail.com\/blog\/#website","url":"https:\/\/www.qeretail.com\/blog\/","name":"Blog | QeRetail","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qeretail.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.qeretail.com\/blog\/#\/schema\/person\/af893f89dbcef2db38714cd530f49d43","name":"Elizabeth Bennet","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/425b9c2d0dc86a0419dce5fbedb98a0bc7aa4fba947fdcd791dc245f8a1355d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/425b9c2d0dc86a0419dce5fbedb98a0bc7aa4fba947fdcd791dc245f8a1355d4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/425b9c2d0dc86a0419dce5fbedb98a0bc7aa4fba947fdcd791dc245f8a1355d4?s=96&d=mm&r=g","caption":"Elizabeth Bennet"}}]}},"_links":{"self":[{"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/posts\/5198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/comments?post=5198"}],"version-history":[{"count":0,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/posts\/5198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/media\/5217"}],"wp:attachment":[{"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/media?parent=5198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/categories?post=5198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qeretail.com\/blog\/wp-json\/wp\/v2\/tags?post=5198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}