{"id":5161,"date":"2018-01-16T09:29:03","date_gmt":"2018-01-16T09:29:03","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=5161"},"modified":"2018-10-23T13:09:13","modified_gmt":"2018-10-23T13:09:13","slug":"54-best-ab-testing-tools-will-ever-need","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/54-best-ab-testing-tools-will-ever-need","title":{"rendered":"54 best A\/B testing tools that you will ever need"},"content":{"rendered":"<style>\n\t.outside_cursers li{list-style: outside;}\n<\/style>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>What is A\/B testing?<\/strong><\/span><br \/>\nA\/B testing, also known as\u00a0split testing, is a method of comparing two versions of a webpage or app against each other in order to determine which one performs better.<\/p>\n<p>At least two variants of a webpage are shown to the users at random. This further determines which page performs better in terms of conversion.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Why A\/B test?<\/strong><\/span><br \/>\nA simple A\/B test for a website can help create a clear roadmap for the website. It gives a foresight to customer experience and user engagement for a website.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Which elements should you A\/B test?<\/strong><\/span><br \/>\nAlmost anything on a website that influences user behavior should be A\/B tested.<\/p>\n<ul class=\"outside_cursers\">\n<li>Header or Headlines<\/li>\n<li>Subheadings<\/li>\n<li>Content<\/li>\n<li>Testimonials<\/li>\n<li>Calls to Action buttons<\/li>\n<li>Links<\/li>\n<li>Images<\/li>\n<li>Security Badges<\/li>\n<li>Footer<\/li>\n<li>Sliders<\/li>\n<li>Animations<\/li>\n<li>Social footprint<\/li>\n<\/ul>\n<h2>Here is a list of 54 best A\/B testing tools for all your testing related worries.<\/h2>\n<p><strong>1.<\/strong> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/1745147\" target=\"_blank\" rel=\"noopener\"><strong>Google Analytics<\/strong><\/a><\/span> : Split-test variants of your page with ease. The main benefit is, you can integrate it easily with large data pool and many analysis features.<\/p>\n<p><strong>2.<\/strong> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.google.com\/analytics\/#?modal_active=none\" target=\"_blank\" rel=\"noopener\"><strong>Google Web Optimizer<\/strong><\/a><\/span>: A simple and free to use A\/B and Multivariate testing tool.<\/p>\n<p><strong>3.<\/strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/vwo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Visual Website Optimizer<\/strong><\/a><\/span><a href=\"https:\/\/vwo.com\/\" target=\"_blank\" rel=\"noopener\">:<\/a>\u00a0\u2013 Hassle-free visual A\/B, split and multivariate testing tool. Provides a vast range of features.<\/p>\n<p><strong>4.<\/strong> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/fivesecondtest.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Five Second Test<\/strong><\/a><\/span>:\u00a0\u2013 Extremely simple and result oriented amongst many A\/B testing tools.<\/p>\n<p><strong>5.<\/strong> <a href=\"https:\/\/www.omniconvert.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Omniconvert<\/strong><\/span><\/a>: This is an all-in-one optimization tool: pop-ups, on-page surveys, A\/B testing, personalization, &amp; segmentation.<\/p>\n<p><strong>6.<\/strong> <a href=\"http:\/\/www.gurock.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Gurock<\/strong><\/span><\/a>: Their advanced testing tool TestRail is capable of performing accurate tests and provide optimum results.<\/p>\n<p><strong>7.<\/strong> <a href=\"https:\/\/www.kameleoon.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Kameleoon<\/strong><\/span><\/a>: An advanced optimization website that lets you run exceptional A\/B, split, and multivariate tests hassle free.<\/p>\n<p><strong>8.<\/strong> <a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Optimizely<\/strong><\/span><\/a>: One of the most widely used, simple-to-use A\/B testing, multivariate, and mobile testing platforms.<\/p>\n<p><strong>9.<\/strong> <a href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/testing-and-optimization\/index.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Maxymiser<\/strong><\/span><\/a>: Use visual editor provided by Maxymiser to set up variants and tests. Helps you build rules directly and target profitable customers.<\/p>\n<p><strong>10.<\/strong> <a href=\"https:\/\/conductrics.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Conductrics<\/strong><\/span><\/a>: Pretty detailed and extensive when compared to other A\/B testing tools for in-depth processing. \u00a0A robust system with very low variance and a wide variety of features.<\/p>\n<p><strong>11.<\/strong> <a href=\"https:\/\/www.kissmetrics.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Kissmetrics<\/strong><\/span><\/a>: A detailed, end-to-end analytics solution for all your website related concerns. Kissmetrics gives you a 360-degree view on your website from start to end.<\/p>\n<p><strong>12.<\/strong> <a href=\"https:\/\/fivesecondtest.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>FST<\/strong><\/span><\/a>: Upload the image, set up the test to generate the URL and you will be presented the results within seconds. Pretty simple and effective tool.<\/p>\n<p><strong>13.<\/strong> <a href=\"https:\/\/www.changeagain.me\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>ChangeAgain.me<\/strong><\/span><\/a>: A simple, effective A\/B testing tool with a visual editor. One-click Google Analytics integration, multivariate testing, and unlimited impressions.<\/p>\n<p><strong>14.<\/strong> <a href=\"https:\/\/www.convert.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Convert<\/strong><\/span><\/a>: Convert offers a great visual editor with What You See Is What You Get (WYSIWYG) that shows your website experiment in real time.<\/p>\n<p><strong>15.<\/strong> <a href=\"https:\/\/sitegainer.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Site Gainer<\/strong><\/span><\/a>: Easy to set-up tool to carry out all your experiments like A\/B tests, Multivariate testing, Personalizations, Surveys, popups etc.<\/p>\n<p><strong>16.<\/strong>\u00a0<a href=\"https:\/\/www.adobe.com\/marketing-cloud\/target.html?red=a&amp;tduid=1e14dcda7c3a659699a6fbf541a6c587&amp;url=http:\/www.adobe.com\/solutions\/testing-targeting.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Adobe Target<\/strong><\/span><\/a>: With Adobe you can combine targeted testing and personalization. The self-learning algorithm automatically adjusts itself to make unions between visitor behavior and content.<\/p>\n<p><strong>17.<\/strong> <a href=\"https:\/\/www.omniconvert.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Oconvert<\/strong><\/span><\/a>: An affordable, feature-packed tool for all optimization related queries; pop-ups, on-page surveys, A\/B testing, Personalization, Segmentation etc.<\/p>\n<p><strong>18.<\/strong> <a href=\"https:\/\/github.com\/jamesyu\/cohorts\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Cohorts<\/strong><\/span><\/a>: A simple, Javascript based multivariate testing framework. It simply runs split tests on your website for visitors.<\/p>\n<p><strong>19.<\/strong> <a href=\"https:\/\/www.abtasty.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>AB Tasty<\/strong><\/span><\/a>: A great tool for someone who is just starting out. Simple, easy A\/B testing, Split testing, multivariate and funnel testing tool.<\/p>\n<p><strong>20.<\/strong> <a href=\"https:\/\/github.com\/pifantastic\/ab\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>AB<\/strong><\/span><\/a>: Another great Javascript A\/B testing library licensed under a Creative Commons Attribution.<\/p>\n<p><strong>21.<\/strong> <a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Unbounce<\/strong><\/span><\/a>: A landing page oriented tool which gives the users a number of metrics for analyzing the data given to them. Usability and interface are great as it allows you to publish the landing pages that you optimize.<\/p>\n<p><strong>22.<\/strong> <a href=\"https:\/\/www.bingocardcreator.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>A\/Bingo<\/strong><\/span><\/a>: This is a Ruby on Rails A\/B testing framework. Easy to setup plugin for testing display and behavioral using differences using code.<\/p>\n<p><strong>23.<\/strong> <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Crazyegg<\/strong><\/span><\/a>: Cheaper when compared to other A\/B testing tools, Crazyegg provides a great start to your conversion goals. Understanding user behavior was never this easy.<\/p>\n<p><strong>24.<\/strong> <a href=\"https:\/\/apptimize.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Apptimize<\/strong><\/span><\/a>: Analyze user behaviors in native iOS and Android applications with statistical assurance.<\/p>\n<p><strong>25.<\/strong> <a href=\"https:\/\/www.campaigner.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Campaigner<\/strong><\/span><\/a>: Email marketing service, Campaigner, will allow you to set up email automation with list segmentation and reporting, all the while conducting split testing to understand subscriber\u2019s preferences.<\/p>\n<p><strong>26.<\/strong> <a href=\"https:\/\/www.salesfusion.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Fusion<\/strong><\/span><\/a>: Create an extensive customer segmentation model to better understand customer behavior with the help of Fusion.<\/p>\n<pre><a href=\"https:\/\/www.qeretail.com\/blog\/6-ecommerce-business-metrics\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #3366ff;\">You need to stop caring about these e-commerce metrics, instead shift your focus to the more\r\nprofitable ones.<\/span><\/strong><\/a><\/pre>\n<p><strong>27.<\/strong> <a href=\"https:\/\/www.dynamicyield.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Dynamic Yiel<\/strong>d<\/span><\/a>: Build actionable customer segments in real time, with Dynamic yield\u2019s machine learning engine. It will easily create micro-targeted audience group.<\/p>\n<p><strong>28.<\/strong> <a href=\"https:\/\/www.sentient.ai\/ascend\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Sentient Ascend<\/strong><\/span><\/a>: Start with a free trial since they provide prices upon request. With the aid of machine learning algorithm leverage your split testing and multivariate testing.<\/p>\n<p><strong>29.<\/strong> <a href=\"http:\/\/www.clickthroo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Clickthroo<\/strong><\/span><\/a>: No coding skills required, easily create and deploy high performing web and mobile app pages for better profitability.<\/p>\n<p><strong>30.<\/strong> <a href=\"https:\/\/www.leanplum.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Leanplum<\/strong><\/span><\/a>: Leanplum sends push notifications, in-app messages, email, app inbox to make sure the customers are always connected. It responds to all in-app activities during the entire customer journey, testing in and out.<\/p>\n<p><strong>31.<\/strong>\u00a0<a href=\"https:\/\/www.omniconvert.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Marketizator<\/strong><\/span><\/a>: A market leader in generating sales leveraging CRO. Their main focus is A\/B testing, surveys, personalization, and segmentation.<\/p>\n<p><strong>32.<\/strong> <a href=\"https:\/\/github.com\/howardabrams\/labrats\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Labrats<\/strong><\/span><\/a>: Just as the name suggests, this JQuery based clientside plugin, treats customers as lab rats in order to build the best web application.<\/p>\n<p><strong>33.<\/strong> <a href=\"https:\/\/conductrics.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Conductrics<\/strong><\/span><\/a>: Easily customizable, advanced tool for split testing. Use it either as server-side or client-side, results are always amazing.<\/p>\n<p><strong>34.<\/strong> <a href=\"https:\/\/www.google.com\/analytics\/optimize\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Google Optimize<\/strong><\/span><\/a>: Completely free A\/B and multivariate testing solution. With amenities like visual editor, code editor, and native integration with Google Analytics this is one of the best A\/B testing tools if you are just starting with testing.<\/p>\n<p><strong>35.<\/strong> <a href=\"https:\/\/github.com\/jakiestfu\/Scenario.js\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Scenario<\/strong><\/span><\/a>: An agile A\/B testing tool library for MixPanel. Free and simple to use.<\/p>\n<p><strong>36.<\/strong> <a href=\"https:\/\/www.qubit.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Qubit<\/strong><\/span><\/a>: With expert communication and clarity on test results, Qubit can be termed as a great compared to other A\/B testing tools, both quantitatively and qualitatively.<\/p>\n<p><strong>37.<\/strong> <a href=\"https:\/\/www.convert.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Convert experiment<\/strong><\/span><\/a>: A user friendly interface which allows you to edit the content in a snap. Use multivariate and multi-domain A\/B testing along with tracking and development tools for JS and CSS.<\/p>\n<p><strong>38.<\/strong> <a href=\"http:\/\/www.sitespect.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Sitespect<\/strong><\/span><\/a>: A great server-side solution for more advanced users. They are one of the global leaders in testing and optimization.<\/p>\n<p><strong>39.<\/strong> <a href=\"https:\/\/www.clicktale.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Clicktale<\/strong><\/span><\/a>: Visualize what customers experience from their perspective on your own website. A robust tool with vast amount of features.<\/p>\n<p><strong>40.<\/strong> <a href=\"https:\/\/www.monetate.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Monetate<\/strong><\/span><\/a>: Identify the substantial segments of your website and deliver tailor-made experiences for your customers.<\/p>\n<p><strong>41.<\/strong> <a href=\"http:\/\/vanity.labnotes.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Vanity<\/strong><\/span><\/a>: An A\/B testing framework for Rails which is experiment driven..<\/p>\n<p><strong>42.<\/strong> <a href=\"http:\/\/www.luckyorange.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Lucky Orange<\/strong><\/span><\/a>: An all-in-one optimization suite. With just $10 months you get access to visitor recordings, form analytics, chats, polls, conversion funnel reports and more.<\/p>\n<p><strong>43.<\/strong> <a href=\"http:\/\/thumbtack.github.io\/abba\/demo\/abba.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>ABBA<\/strong><\/span><\/a>: More than simple A\/B testing framework, self-hosted and built for on just one simple principle: To help improve conversion rates on website.<\/p>\n<p><strong>44.<\/strong> <a href=\"https:\/\/github.com\/gregdingle\/genetify\/wiki\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Genetify<\/strong><\/span><\/a>: Open source Javascript based framework for A\/B testing.<\/p>\n<p><strong>45.<\/strong> <a href=\"https:\/\/mixpanel.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Mixpanel<\/strong><\/span><\/a>: Again, a great platform to test native mobile applications and carry out web analytics. Mixpanel will help you understand how customers use their apps through excellent analysis.<\/p>\n<p><strong>46.<\/strong>\u00a0<a href=\"https:\/\/facebook.github.io\/planout\/index.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Planout<\/strong><\/span><\/a>: A great framework developed at Facebook for online experiments. Planout can be used by Professionals, Organizations, and even students. Easy to use testing tool for anyone and everyone.<\/p>\n<p><strong>47.<\/strong> <a href=\"https:\/\/splitly.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Splitly<\/strong><\/span><\/a>: A split testing software by Amazon for businesses to acquire more profits when dealing with Fulfillment by Amazon (FBA). It helps you stay ahead of the competition.<\/p>\n<p><strong>48.<\/strong> <a href=\"https:\/\/taplytics.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Taplytics<\/strong><\/span><\/a>: From simple elements of your website to much complex ones, Taplytics provides all the right tools to help you optimize your web and app.<\/p>\n<p><strong>49.<\/strong> <a href=\"http:\/\/sixpack.seatgeek.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Sixpack<\/strong><\/span><\/a>: A language-agnostic A\/B testing framework with easy user interface.<\/p>\n<p><strong>50.<\/strong> <a href=\"https:\/\/www.freshworks.com\/marketing-automation\/conversion-rate-optimization\/?ref=zarget\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Zarget<\/strong><\/span><\/a>: A great platform for A\/B testing, Split URL testing, and Funnel testing. Zarget provides Heatmaps and Clickmaps with powerful visual tools.<\/p>\n<p><strong>51.<\/strong> <a href=\"https:\/\/usabilityhub.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Usability Hub<\/strong><\/span><\/a>: Create simple usability tests and surveys with the help of your own testers or use testers who have signed up with Usability Hub.<\/p>\n<p><strong>52.<\/strong> <a href=\"http:\/\/opensource.indeedeng.io\/proctor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Proctor<\/strong><\/span><\/a>: An A\/B testing framework written in Java. Again, a simple to use framework for quick testing.<\/p>\n<p><strong>53.<\/strong> <a href=\"https:\/\/bitbucket.org\/akoha\/django-lean\/wiki\/Home\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>DJango Lean<\/strong><\/span><\/a>: A simple split testing framework for DJango.<\/p>\n<p><strong>54.<\/strong> <a href=\"https:\/\/www.notifyvisitors.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Notify Visitors<\/strong><\/span><\/a>: A great cross device conversion optimization software to increase user engagement.<\/p>\n<p>That is all. These are all the A\/B testing tools you will ever need for your website to skyrocket your website&#8217;s <a href=\"https:\/\/www.qeretail.com\/blog\/conversion-rate-optimization-ecommerce-business\/\" target=\"_blank\" rel=\"noopener\">conversion rate<\/a>. We will keep adding more such tools to the list and keep it updated.<\/p>\n<p>Improvise, Adapt, Overcome.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What is A\/B testing? A\/B testing, also known as\u00a0split testing, is a method of comparing two versions of a webpage or app against each other in order to determine which one performs better. At least two variants of a webpage are shown to the users at random. This further determines which page performs better &hellip; <a href=\"https:\/\/www.qeretail.com\/blog\/54-best-ab-testing-tools-will-ever-need\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">54 best A\/B testing tools that you will ever need<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":5189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,12,758],"tags":[428,800,799],"class_list":["post-5161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-google-analytics","category-tools","tag-ab-testing","tag-ab-testing-tools","tag-split-testing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>54 best A\/B testing tools you will ever need for website testing<\/title>\n<meta name=\"description\" content=\"The great list of all the A\/B testing tools for all your split testing needs. 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