{"id":4889,"date":"2017-11-29T12:50:03","date_gmt":"2017-11-29T12:50:03","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=4707"},"modified":"2018-03-22T13:15:25","modified_gmt":"2018-03-22T13:15:25","slug":"6-ecommerce-business-metrics","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/6-ecommerce-business-metrics","title":{"rendered":"6 E-commerce Business Metrics You Need to Stop Caring About and What Should You Track Instead"},"content":{"rendered":"

You might be tracking many different metrics but probably they are not worth your time. By that I mean, you can rely on them but they are not worth million dollars. The hack here is to know which metrics are really important and which are not.<\/p>\n

Here\u2019s a list of some of the \u2018not so important\u2019 eCommerce business metrics and what to do about them.<\/h2>\n

1. Page views<\/h4>\n

A question that pops up in every eCommerce Business owners mind,\u2019 How do I drive 100,000 visitors in a month? I need traffic really fast!
\nBut isn’t it good to be realistic than to be over ambitious?
\nUnless you are getting paid for the views and you want the viewers to buy your services, then go for it!
\nClick and page views are worthless if people aren\u2019t
\n1. Reading your website thoroughly
\n2. Buying your products or services
\n3. Fulfilling the goals that you have set on your page for visitors.<\/p>\n

<\/p>\n

Clicks and page views are worthless if they are not giving you desired conversion rates<\/p>\n

2. CTR<\/h4>\n

Click through rate is a \u2018glorified metric\u2019 that drives everyone crazy.
\nLet us say you\u2019ve got 65% CTR but how many customers actually got converted? 2 out of 1000 clicks. These stats are not actually good for your business.
\nLook at this Adword table:-<\/p>\n

\"adwords\"<\/p>\n

The highest converting pages\/highest traffic keyword have the lowest CTR.
\nThe hack here is paying a low bid on the keyword and spending less money = lower positions = more competition = lower CTR. The whole account has an average total CTR of 3.49% but the average cost per conversation is 5x lower than the average sales revenue.<\/p>\n

3. Impressions<\/h4>\n

Suppose, you have an online footwear store. You have made a kick-ass marketing strategy. People are getting invoked to visit your website and see the products. Jumping out of excitement you tell your boss, we have got 100,000 visitors today!\u201d but what\u2019s the use? If they are not taking any action; if they are not purchasing anything from your website.<\/p>\n

\"\"<\/p>\n

4. Total number of Backlinks<\/h4>\n

Backlinks are cute. They make visitors land on your website. They also help in improving ranking metrics and credibility. But backlink quantity is often overhyped. If you\u2019re also one of them who constantly worry about the number of backlinks that you end up getting, then my dear friend, you are practicing wrong tactics. URL\u2019s with low DA\u2019s are known to be spammy. It is like giving a balloon in the holiday shopping season.
\nIdeally, for the backlinks, you should link to some relevant and editorial based source which has some authority among the visitors.<\/p>\n

5. Rankings<\/h4>\n

The ranking is loved by all(and why shouldn\u2019t it be?) After all, who doesn\u2019t love to be on #1 on google? We simply grind our content to the top ten positions and get our share of clicks.
\nGoogle is constantly changing and personalizing their methods. SEO rankings are more related to user search history now. So practicing little tactics is not going to as helpful as you think. And being #1 in SERPs doesn\u2019t translate into conversions. You need a funnel, not a ranking.<\/p>\n

6. A\/B test results<\/h4>\n

People carry out A\/B results to fetch deep and meaningful insights. That is because you are testing your own opinions and assumptions. Peep Laja<\/a> from CXL<\/a> tested tons of data and experiments and found that A\/B testing is worthless if you have less than 1000 conversions<\/a> per person. A\/B has got no importance if you are not getting over 1k conversions per month.<\/p>\n

\u25b8 Things that you should be tracking instead:<\/h5>\n

\u25aa Backlink Quality<\/span>
\nHigh-quality backlinks might be hard to get. A survey shows<\/a> that about 37% people spend approx\u00a0$10,000\u00a0and\u00a0$50,000\u00a0per\u00a0month\u00a0on\u00a0external\u00a0link\u00a0building. However, this doesn’t mean that you also need to spend that much.\u00a0 There is a lot that you can do to get better backlinks<\/a>.\u00a0 The point here is not just to collect junk but to get links which ultimately define your authority in a specific area of work.<\/p>\n

\u25aa ROI<\/span>
\nGood ROI is hard to achieve. Statistics <\/a>can lie.\u00a0 High conversions rates can be a fad. Having a close look at the ad campaigns is a good practice but what you really need to look is how much revenue do these campaigns bring. Look at this data<\/a>.\u00a0 It shows how a marketing plan can be channelized across various areas based on ROI.<\/p>\n

Conclusion<\/strong><\/span>
\nInstead of analyzing these metrics you should, analyze funnel Report Data, backlink quality, and ROI. Traffic, clicks, page views, CTR, etc don\u2019t matter as much in the long run. Look at your overall funnel. Where are people coming in? What are they doing? Where are they going? Keep a tab on the backlinks; which ones are driving conversions. Focus on the one metric that matters, Track fewer, better metrics. The ones that count.
\nIf you like the article, do let us know<\/a>. Also, if you want to see what services we offer, check out the\u00a0website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

You might be tracking many different metrics but probably they are not worth your time. By that I mean, you can rely on them but they are not worth million dollars. The hack here is to know which metrics are really important and which are not. Here\u2019s a list of some of the \u2018not so … Continue reading 6 E-commerce Business Metrics You Need to Stop Caring About and What Should You Track Instead<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":4711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3],"tags":[816,647],"class_list":["post-4889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-ecommerce-platform","tag-ecommerce-business","tag-ecommerce-business-metrics"],"yoast_head":"\n6 Ecommerce Business Metrics That You Might Think Are Important<\/title>\n<meta name=\"description\" content=\"eCommerce business metrics can sometimes mislead you from the actual conversions that should occur pertaining to the business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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