{"id":4871,"date":"2017-11-14T08:54:27","date_gmt":"2017-11-14T08:54:27","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=4564"},"modified":"2018-10-23T13:10:18","modified_gmt":"2018-10-23T13:10:18","slug":"need-know-snapchats-update-benefit-e-commerce","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/need-know-snapchats-update-benefit-e-commerce","title":{"rendered":"Here is what you need to know about Snapchat context cards"},"content":{"rendered":"

Earlier this year Snapchat Inc acquired mobile search app Vurb<\/a> for more than $110M<\/a>. With the technology and assistance from them, Snapchat announced<\/a> a new feature called Context Cards.<\/p>\n

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Simply put, the new context card feature displays information about a particular snap that a user is viewing. The new feature is powered by content from partners like TripAdvisor, Foursquare, Michelin, and Goop.<\/p>\n

The business model of Snapchat relies heavily on images. Unlike Facebook, Twitter, and Instagram, where users have been sharing various types of content, Snapchat users have the habit of talking through images. The late Millennials and early Gen-Z population have interacted with images more than anything else and have been a smartphone generation.<\/p>\n

They have grown up with phones constantly on their hands and Snapchat has managed to resonate with this generation. On Snapchat, an image is the entry point for the platform. The text comes afterward or sometimes isn\u2019t used at all.<\/p>\n

How do Snapchat context cards work?<\/strong><\/h2>\n

Snapchat aims at becoming in the U.S. what Wechat is in China. In China, one app rules all and is integrated into almost every part of their day to day lives. But, Snapchat is not aiming for it. There is still a major diference.<\/p>\n

Have a quick look:<\/p>\n