{"id":4031,"date":"2017-09-04T10:13:34","date_gmt":"2017-09-04T10:13:34","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=4031"},"modified":"2017-09-04T10:13:34","modified_gmt":"2017-09-04T10:13:34","slug":"4-color-psychology-tips","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/4-color-psychology-tips","title":{"rendered":"Top 4 Tips on Using Color Psychology for Your eCommerce Business"},"content":{"rendered":"<p>You might be wondering how does a color scheme affect my store? But this is true! A color can influence the decisions people make. Those decisions that can make or break your business. Researchers say that <a href=\"https:\/\/www.quicksprout.com\/2014\/01\/24\/how-colors-affect-conversion-rate\/\" target=\"_blank\">about 85% of a consumer\u2019s decision<\/a> is based on colors.<\/p>\n<p>Mind boggling? But trust me, there is some fascinating science behind this which is known as<a href=\"https:\/\/www.quicksprout.com\/the-complete-guide-to-understand-customer-psychology-chapter-4\/\" target=\"_blank\"> color psychology<\/a>. \u00a0Psychology of colors is a little complex.<br \/>\nHowever, there is no BEST color to choose for your eCommerce website. With that being said, using the right color scheme can affect a customer\u2019s thinking massively. Such interactions can lead to more sales and revenue.<\/p>\n<h2>Top 4 Key Elements to Trigger Sales Growth Through Color Scheme<\/h2>\n<h4>1. Choose colors which suit your brand\u2019s image<\/h4>\n<p>Most of the people don\u2019t take color effect seriously which ultimately affects your branding. The color scheme that you are opting should remain consistent during all your business assets.<\/p>\n<p>Consider the following terms to gain clarity:<\/p>\n<ul>\n<li>Make it a point to express who you are, what you do, and whom you do it for.<\/li>\n<li>Think about that one thing that describes your ideal customer<\/li>\n<li>Ask how people would feel about your brand and business<\/li>\n<li>What problems have you been solving and how do they feel after they have solved<\/li>\n<\/ul>\n<h4>2. Apply color psychology<\/h4>\n<p>Do you know, mood colors influence the purchasing decision of a consumer. Colors evoke emotions. For example, if you go to a party, you wear <a href=\"http:\/\/blog.marketo.com\/2012\/06\/true-colors-what-your-brand-colors-say-about-your-business.html\" target=\"_blank\">bright and happening colors<\/a>.<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-4038\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/red-300x212.png\" alt=\"color scheme\" width=\"474\" height=\"335\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/red-300x212.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/red-768x543.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/red.png 796w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><br \/>\nSimilarly, if you want to get a feel of luxury, you wear black.<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-4035\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/black-300x124.jpg\" alt=\"color scheme\" width=\"545\" height=\"225\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/black-300x124.jpg 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/black-768x317.jpg 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/black.jpg 800w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><br \/>\nIf you want to be noticed as a trust worthy brand, go for blue. Facebook, LinkedIn, and Twitter all use this color for this reason only. Blue is the color for security and trustworthiness and that is what people want to be felt when you\u2019re handling their money.<\/p>\n<h4>3. Keep your industry and products in mind<\/h4>\n<p>Colors like baby pink, light green, peach, and blue are dominant in the beauty industry. Similarly, colors like coffee brown and black are more popular in the footwear industry.<br \/>\nIt all depends on the place in which you work and the products that you sell.<\/p>\n<p>Take<a href=\"https:\/\/www.birchbox.com\/\" target=\"_blank\"> Birchbox<\/a> as an example.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4037 size-large\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/Beauty-Box-Subscription-for-Women-Birchbox-1024x486.png\" alt=\"color psychology\" width=\"474\" height=\"225\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/Beauty-Box-Subscription-for-Women-Birchbox-1024x486.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/Beauty-Box-Subscription-for-Women-Birchbox-300x142.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/Beauty-Box-Subscription-for-Women-Birchbox-768x364.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2017\/09\/Beauty-Box-Subscription-for-Women-Birchbox.png 1345w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/p>\n<p>The best way to adapt colors in your eCommerce store is to first understand and analyze which<a href=\"https:\/\/coschedule.com\/blog\/color-psychology-marketing\/\" target=\"_blank\"> colors appear dominant in your field of work.<\/a> Examine their color schemes and other visual elements.<\/p>\n<h4>4. Pay attention to your target audience<\/h4>\n<p>The target market is one of the crucial factors. People have different color preferences. So, they would respond differently to visual cues. However, it might get difficult to pick up the right color scheme if you are targeting a diversified demographics. Your job can be made easy if you take feedbacks and lower it down to specific groups according to their buyer personas.<\/p>\n<p>For example, your business targets both men and women. If you\u2019re using a feminine color, you are likely to ignore half of your target audience. And this is why you need to consider people you want to serve.<\/p>\n<p><span style=\"text-decoration: underline\"><strong>Bottom Line<\/strong><\/span><br \/>\nColor Psychology plays a vital role in making your brand\u2019s name big. \u00a0Also, color and emotions go hand in hand. Always keep in mind that your brand is unique and so are your consumers. You can figure out what works for you by doing SWOT analysis. This means by putting your theory into practice you can achieve your desired goals. It is a good practice to put\u00a0color psychology in marketing tactics to maximize your ROI.<br \/>\nSo which colors are working for you? <a href=\"https:\/\/www.qeretail.com\/contact\" target=\"_blank\">Do let us know<\/a>. Also, check out our <a href=\"https:\/\/www.qeretail.com\/services\" target=\"_blank\">services page<\/a> to know what we as an eStore handyman offer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might be wondering how does a color scheme affect my store? But this is true! A color can influence the decisions people make. Those decisions that can make or break your business. Researchers say that about 85% of a consumer\u2019s decision is based on colors. Mind boggling? But trust me, there is some fascinating &hellip; <a href=\"https:\/\/www.qeretail.com\/blog\/4-color-psychology-tips\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Top 4 Tips on Using Color Psychology for Your eCommerce Business<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":4045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[422,621],"class_list":["post-4031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","tag-color-psychology","tag-color-scheme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Color Psychology Tips for eCommerce Business<\/title>\n<meta name=\"description\" content=\"It might sound a little abstract but color Psychology greatly impact a buyer&#039;s decision. 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