{"id":2777,"date":"2017-06-05T13:15:23","date_gmt":"2017-06-05T13:15:23","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=2777"},"modified":"2017-06-05T13:15:23","modified_gmt":"2017-06-05T13:15:23","slug":"fathers-day-shopping-trends-build-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/fathers-day-shopping-trends-build-marketing-strategy","title":{"rendered":"Father's day shopping trends to help you build a successful marketing strategy"},"content":{"rendered":"

There are many stories surrounding the first Father’s day initiative. However, according to one of the legend, Father’s day was first celebrated in Washington state on June 19, 1910. A woman by the name of Sonora Smart Dodd came up with the idea of honoring and celebrating her father while listening to a Mother’s Day sermon at the church in 1909.<\/p>\n

Father’s day is celebrated on the 3rd Sunday of June, that is why it falls on a different day every year. This year Father’s day is on 18th June.<\/p>\n

How will e-commerce be affected with Father’s day shopping trends 2017?<\/h2>\n

Data says that over the past 11 years, Father\u2019s day sales in the U.S. averaged about $10.3 billion and have grown by 56%, from $8 billion in 2004 to $12.5 billion in 2014.<\/p>\n

Let us look at the previous year’s online shopping trends on Father’s day.<\/p>\n

The below chart shows who received the gifts or How Americans planned to spend Father’s day.<\/p>\n