{"id":1817,"date":"2017-02-13T06:41:12","date_gmt":"2017-02-13T06:41:12","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=1817"},"modified":"2017-02-13T06:41:12","modified_gmt":"2017-02-13T06:41:12","slug":"ways-online-retailers-can-increase-customer-loyalty","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/ways-online-retailers-can-increase-customer-loyalty","title":{"rendered":"9 Ways online retailers can increase customer loyalty"},"content":{"rendered":"
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Customer loyalty is the customer intention\/attitude\/behavior to always like a specific brand over the rest. Once a business wins customer loyalty, there’s no need to implement expensive measures to retain them or to expand the customer base; customers automatically keep coming back. It’s required we know the basic concepts if we are working on customer loyalty build programs.<\/p>\n

Monogamous loyalty is when a customer always chooses a single brand for any purchase; this is a rare case in reality. Polygamous loyalty is when a customer chooses more than a brand, but consistently chooses one among the specific few brands; this means the probability of him choosing one among those is always less than 100%. Business goals should be to win the maximum customer loyalty so the brand gets chosen mostly by most people.<\/p>\n

Behavioral loyalty is when a customer mostly chooses to buy a single brand; such a customer contributes to the business revenues quite consistently. Attitudinal loyalty is when a person has a great attitude or feedback or impression on a brand and spreads his word of goodness to others; he instigates others to buy but he may not buy due to cost or any other constraints. Usually reward programs are focussed towards recognizing behavioral loyalty, as in, more reward points for those buying more!<\/p>\n

4 customer types based on loyalty programs are never type, light type, heavy type and extreme type; Never type customers never get impressed or show interest towards any such program due to various reasons; Light types are those who show a moderate interest in buying more to make use of the rewards; Heavy types are those showing a high interest in such programs and the extreme types are totally influenced and obsessed by reward programs.<\/p>\n

ECommerce customer loyalty is very important to increase the customer base, to get loyal customers, to get high sales in estores. How to build customer loyalty? How to increase customer loyalty in retail?<\/p>\n