{"id":11673,"date":"2024-03-03T08:46:13","date_gmt":"2024-03-03T08:46:13","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=11673"},"modified":"2024-04-23T12:50:53","modified_gmt":"2024-04-23T12:50:53","slug":"perfect-product-url-ecommerce-store","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/perfect-product-url-ecommerce-store","title":{"rendered":"The Perfect Product URL: A Step-by-Step Guide for eCommerce Store Owners"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the world of eCommerce, every detail matters. From captivating product descriptions to high-quality images, each element contributes to the customer experience and, ultimately, your sales. But have you ever considered the importance of a product URL?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might seem like a minor detail, but a well-crafted product URL can be a powerful tool for both user experience (UX) and search engine optimization (SEO).\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qeretail.com\/blog\/perfect-product-url-ecommerce-store\/#What_is_the_ideal_URL_structure_for_an_eCommerce_website\" >What is the ideal URL structure for an eCommerce website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qeretail.com\/blog\/perfect-product-url-ecommerce-store\/#Guidelines_of_a_Product_URL_by_Google\" >Guidelines of a Product URL by Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qeretail.com\/blog\/perfect-product-url-ecommerce-store\/#Why_Clear_and_Structured_URLs_Matter_for_Your_eCommerce_Store_to_Google\" >Why Clear and Structured URLs Matter for Your eCommerce Store to Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qeretail.com\/blog\/perfect-product-url-ecommerce-store\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_ideal_URL_structure_for_an_eCommerce_website\"><\/span><span style=\"font-weight: 400;\"><strong>What is the ideal URL structure for an eCommerce website?<\/strong> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In fact, in 2016, George Mueller himself clarified that a <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=4FkSZIW6d48\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">product URL is an important Google ranking factor<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what makes a product URL &#8220;perfect&#8221;? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s delve into the anatomy of a product URL and explore the key considerations for crafting URLs that work for your customers and search engines.<\/span><\/p>\n<h3>The Anatomy of a Product URL: Breaking Down the Essential Components<\/h3>\n<p><span style=\"font-weight: 400;\">Imagine a product URL like an address leading to your virtual storefront.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what you&#8217;ll typically find, taking the example of this USA-based chocolate manufacturer\u2019s online store:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Domain Name:<\/b><span style=\"font-weight: 400;\"> This is the foundation of your online presence, just like Santa Barbara Chocolates&#8217; web address:<\/span><strong><em><a href=\"https:\/\/www.santabarbarachocolate.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> https:\/\/www.santabarbarachocolate.com\/<\/a><\/em>.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product Category (Optional):<\/b><span style=\"font-weight: 400;\">\u00a0 This helps users navigate within the store&#8217;s product range. Santa Barbara Chocolates uses a category\u00a0 URL like<\/span><em><strong><a href=\"https:\/\/www.santabarbarachocolate.com\/vegan-chocolate-chips\/\" target=\"_blank\" rel=\"noopener noreferrer\"> https:\/\/www.santabarbarachocolate.com\/vegan-chocolate-chips\/<\/a><\/strong><\/em><span style=\"font-weight: 400;\"><em><strong>\u00a0<\/strong> <\/em>to showcase all their vegan chocolate products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product Identifier:<\/b><span style=\"font-weight: 400;\"> This is the unique identifier for the specific product. Here, Santa Barbara Chocolates uses a descriptive phrase\u00a0 like <\/span><a href=\"https:\/\/www.santabarbarachocolate.com\/sitemap.php\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><em><strong><a href=\"https:\/\/www.santabarbarachocolate.com\/vegan-cocoa\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.santabarbarachocolate.com\/vegan-cocoa\/<\/a><\/strong><\/em><span style=\"font-weight: 400;\"> for their &#8220;Rainforest Dark Vegan Cacao Powder.&#8221; It acts as a clear indicator of the product within the vegan chocolate category.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Variation Attributes (Optional):<\/b><span style=\"font-weight: 400;\"> This applies to products with variations like size or color. Santa Barbara Chocolates doesn&#8217;t seem to use variations for their vegan cocoa powder in this example. However, if they offered different sizes (e.g., 1lb, 5lb), they might include it after the product identifier, separated by hyphens or as a query parameter<strong> (e.g., <em>\/vegan-cocoa\/1lb or \/vegan-cocoa?size=5lb<\/em>)<\/strong>.<\/span><\/li>\n<\/ul>\n<style>\r\n\t.button.gradient{\r\n\t\tborder-radius: 12px;\r\n\t\tpadding: 19px 30px;\r\n\t\tbackground: linear-gradient(180deg, #367DF9 0%, #0C51CA 100%);\r\n\t\tfont-family: var(--font-manrope);\r\n\/* \t\tfont-size: 16px; *\/\r\n\t\tfont-weight: 500;\r\n\t\tline-height: 18px;\r\n\t\tbox-shadow: none;\r\n\t\ttransition: all 0.3s ease;\r\n\t\tborder: 1px solid currentColor;\r\n\t\ttext-transform: uppercase;\r\n\t}\r\n\t.button.gradient:hover {\r\n\t\tbackground: linear-gradient(0deg, #367DF9 100%, #0C51CA 0%);\r\n\t}\r\n\t.blog_post_full_width_cta .full_width_content{\r\n\t\tmax-width: 600px;\r\n\t\tmargin: 0 auto;\t\r\n\t}\r\n\t.heading_popup{\r\n\t\tfont-size: 24px !important;\r\n\t\tline-height: 1.6;\r\n\t\tmargin-bottom:30px;\r\n\t\tfont-weight: 400 !important;\r\n\t\tfont-family: 'Shopify Sans Web', sans-serif;\r\n\t\tcolor: #162D5A;\r\n\t}\r\n\t.blue_txt {\r\n\t\tcolor: #367DF9;\r\n\t} \r\n\t.single-post .blog_post_full_width_cta .full_width_content ul li {\r\n    \tpadding-left: 32px;\r\n\t\tfont-size: 18px;\r\n\t\tline-height: 1.2;\r\n\t\tcolor: #505766 !important;\r\n\t\tfont-weight: 500;\r\n\t\tpadding-bottom: 20px;\r\n\t}\t\r\n\t.blog_post_full_width_cta .full_width_content ul li::before { \r\n\t\tcontent: '';\r\n\t\tbackground: url(https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/Check-Mark-Icon.png) no-repeat;\r\n\t\tbackground-size: contain;\r\n\t\tleft: 0px;\r\n\t\ttop: 0px;\r\n\t\twidth: 20px;\r\n    \theight: 20px;\r\n\t}\r\n\t.blog_post_full_width_cta .full_width_content .cta_btn button {\r\n    \tmargin: 30px auto 0;\r\n\t}\t\r\n\t.list_wrap {\r\n\t\tflex-wrap: wrap;\r\n\t\tjustify-content: center;\r\n\t\tgap: 20px;\r\n\t\tmargin-top: 15px;\r\n\t}\t\r\n\t.list_wrap .list_itm {\r\n\t\talign-items: center;\r\n\t\tgap: 10px;\r\n\t\tfont-size: 14px;\r\n\t\tline-height: 1.5;\r\n\t\tcolor: #505766CC;\r\n\t}\r\n\t.list_wrap .list_itm img {\r\n\t\tmax-width: 12px;\r\n\t\tflex: 0 0 auto;\r\n\t}\r\n\t\r\n\t@media screen and (max-width: 767px) {\r\n\t\t.heading_popup br { \r\n\t\t\tdisplay: none;\r\n\t\t}\t\r\n\t}\r\n\r\n\t\r\n<\/style>\r\n<div class=\"blog_post_full_width_cta block_wrap\">\r\n\t<div class=\"full_width_content block_one\">\r\n\t\t<div class=\"heading_popup\">Actionable Insights for your eCommerce <br> Website with a <strong><span class=\"blue_txt\">NO-COST SEO AUDIT!<\/span><\/strong><\/div>\r\n\t\t<ul>\r\n\t\t\t<li>Uncover Blind Spots<\/li>\r\n\t\t\t<li>New Keyword Opportunities<\/li>\r\n\t\t\t<li>Get Competitive Insights<\/li>\r\n\t\t\t<li>Future-Proof your eStore<\/li>\r\n\t\t<\/ul>\r\n\t\t<div class=\"cta_btn\">\r\n\t\t\t<button type=\"button\" class=\"button gradient claim_btn\">Claim Now<\/button>\r\n\t\t<\/div>\r\n\t\t<div class=\"d-flex list_wrap\">\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Risk<\/div>\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Obligation<\/div>\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Credit Card Required<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"full_width_form block_two hide\">\r\n\t\t <form class=\"form_ps mk_frm_estimate_form_call\" method=\"post\" id=\"mk_frm_estimate_form_call\" name=\"mk_frm_estimate_form_call\" >\r\n      <input type=\"hidden\" name=\"li_token\" value=\"\">\r\n      <input type=\"hidden\" class=\"mkregistered_through_url\" name=\"mkregistered_through_url\" id=\"mkregistered_through_url\" >\r\n      <input type=\"hidden\" class=\"mkrhost_through_url\" name=\"mkrhost_through_url\" id=\"mkrhost_through_url\">\r\n\t\t\t <input type=\"hidden\" class=\"referral_url\" name=\"referral_url\" id=\"referral_url\">\r\n\t\t\t <input type=\"hidden\" name=\"freeSEOAuditReport\" value=\"Y\" id=\"freeSEOAuditReport\">\r\n\t\t\t <input type=\"hidden\" name=\"special_notes\" value=\"NO-COST SEO AUDIT\" id=\"special_notes\">\r\n\r\n      <div class=\"form-group\">\r\n        <label for=\"fname\">First Name<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxt_name\" id=\"mktxt_name\">\r\n        <div class=\"error\" id=\"mktxt_name_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <label for=\"lname\">Last Name<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxt_lname\" id=\"mktxt_lname\">\r\n        <div class=\"error\" id=\"mktxt_name_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\" style=\"float: inherit;\">\r\n        <label for=\"email\">Email ID<\/label>\r\n        <input type=\"email\" class=\"form-control\" name=\"mktxtemail\" id=\"mktxtemail\">\r\n        <div class=\"error\" id=\"mktxtemail_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <label for=\"storeUrl\">Store URL<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxtestoreurl\" id=\"mktxtestoreurl\">\r\n        <div class=\"error\" id=\"mktxtestoreurl_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <input type=\"submit\" alt=\"Submit\" class=\"button gradient submit_btn\" value=\"SUBMIT\">\r\n      <\/div>\r\n    <\/form>\r\n\t<\/div>\r\n<\/div>\r\n \n<h3>Key Considerations to Create Perfect Product URL for eCommerce Success<\/h3>\n<p>Now that you understand the building blocks, let\u2019s explore the key ingredients for crafting a perfect product URL, including a URL structure example for clarity:<\/p>\n<h4>1. Crafting URLs That Clearly Communicate Your Product<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Short &amp; Sweet:<\/b><span style=\"font-weight: 400;\"> Aim for 40-100 characters, balancing information with brevity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Descriptive Keywords:<\/b><span style=\"font-weight: 400;\"> Use words that accurately reflect the product (e.g., &#8220;<\/span><b><i>blue-cotton-t-shirt<\/i><\/b><span style=\"font-weight: 400;\">&#8221; not &#8220;<em>item-1234<\/em>&#8220;).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A study by <\/span><a href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><span style=\"font-weight: 400;\"> found that the average URL for a top 10 search result on Google lands around 66 characters. Interestingly, most URLs on the first page of Google tend to be similar in length, typically falling between 40 and 100 characters.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11674 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-113800.png\" alt=\"create a URL to get in search result\" width=\"631\" height=\"509\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-113800.png 631w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-113800-300x242.png 300w\" sizes=\"auto, (max-width: 631px) 100vw, 631px\" \/><\/p>\n<h4>2. Search Engine Optimization (SEO) to Boost Website&#8217;s Visibility with URL Structure<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keyword Power:<\/b><span style=\"font-weight: 400;\"> Include relevant keywords to help search engines understand your product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved Ranking:<\/b><span style=\"font-weight: 400;\"> Keywords in the URL can potentially boost your search ranking.<\/span><\/li>\n<\/ul>\n<h4>3. Enhancing Navigation and Accessibility with Clear URLs<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Readability Matters:<\/b><span style=\"font-weight: 400;\"> Use hyphens (-) to separate words for clear reading (e.g., &#8220;<em><strong>blue-t-shirt<\/strong><\/em>&#8220;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Skip the Special Characters:<\/b><span style=\"font-weight: 400;\"> Avoid confusing characters like underscores or ampersands.<\/span><\/li>\n<\/ul>\n<h4>4. Consistency for Variations: Maintaining URL Structure for Product Variations<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Same Base URL:<\/b><span style=\"font-weight: 400;\"> Maintain a consistent base URL for products with variations (color, size).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specify Variations:<\/b><span style=\"font-weight: 400;\"> Use query parameters or path variations to show different options (e.g.,<strong> &#8220;<em>?color=red&amp;size=medium<\/em>&#8220;<\/strong>).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Benefits:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> This helps search engines recognize variations, and users navigate options easily.<\/span><\/span>For example,\n<ul>\n<li aria-level=\"1\"><em><strong><a href=\"https:\/\/www.jiffyshirts.com\/hanes-5280.html?ac=Athletic+Royal\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.jiffyshirts.com\/hanes-5280.html?ac=Athletic+Royal<\/a><\/strong><\/em><\/li>\n<li aria-level=\"1\"><em><strong><a href=\"https:\/\/www.jiffyshirts.com\/hanes-5280.html?ac=Stonewashed+Blue\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.jiffyshirts.com\/hanes-5280.html?ac=Stonewashed+Blue<\/a><\/strong><\/em><\/li>\n<li aria-level=\"1\"><em><strong><a href=\"https:\/\/www.jiffyshirts.com\/hanes-5280.html?ac=Texas+Orange\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.jiffyshirts.com\/hanes-5280.html?ac=Texas+Orange<\/a><\/strong><\/em><\/li>\n<li aria-level=\"1\"><em><strong><a href=\"https:\/\/www.jiffyshirts.com\/hanes-5280.html?ac=Candy+Orange\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.jiffyshirts.com\/hanes-5280.html?ac=Candy+Orange<\/a><\/strong><\/em>All of these are variations of one product\u2014color variants, to be specific. The URL structure is the same: It mentions the product and the variant as <em><strong>?ac=color-name<\/strong><\/em>.This helps Google figure out the variants of the same product.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Bonus Tips for Perfecting Your Product URLs<\/h3>\n<p><span style=\"font-weight: 400;\">Here are some additional points to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product Category:<\/b><span style=\"font-weight: 400;\"> Including the product category in the URL structure can further enhance navigation within your store, especially for websites with a vast product selection.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>HTTPS:<\/b><span style=\"font-weight: 400;\"> Using HTTPS in your product URLs ensures secure connections for users and may offer a slight SEO advantage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Canonical URLs for Complex Products (Advanced):<\/b> <span style=\"font-weight: 400;\">\u00a0A canonical URL is a designated &#8220;master&#8221; version of a product page that has variations (color, size). It helps search engines understand the primary page and avoid duplicate content issues.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile-Friendliness:<\/b><span style=\"font-weight: 400;\"> A significant portion of e-commerce traffic originates from mobile devices, so make sure your product URLs are easy to read and navigate. Avoid excessively long URLs that become difficult to manage on smaller screens.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data-Rich Snippets with Structured Data:<\/b><span style=\"font-weight: 400;\"> Utilize structured data markup to provide search engines with richer information about your products. This can lead to enhanced data snippets displayed in search results, potentially improving click-through rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\/B Testing:<\/b><span style=\"font-weight: 400;\"> Consider A\/B testing different URL structures to see which variations resonate best with your target audience. This can help you determine the optimal balance between clarity, conciseness, and SEO effectiveness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Consistency:<\/b><span style=\"font-weight: 400;\"> Maintain consistency in your URL structure across your entire website. This includes using the same separators (hyphens preferred), case sensitivity, and overall organization, making your store&#8217;s navigation more intuitive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regular Review &amp; Updates:<\/b><span style=\"font-weight: 400;\"> As your product offerings evolve, regularly review and update your product URLs to reflect any changes. This ensures continued clarity and accuracy for both users and search engines.<\/span><\/li>\n<\/ul>\n<style>\r\n\t.button.gradient{\r\n\t\tborder-radius: 12px;\r\n\t\tpadding: 19px 30px;\r\n\t\tbackground: linear-gradient(180deg, #367DF9 0%, #0C51CA 100%);\r\n\t\tfont-family: var(--font-manrope);\r\n\/* \t\tfont-size: 16px; *\/\r\n\t\tfont-weight: 500;\r\n\t\tline-height: 18px;\r\n\t\tbox-shadow: none;\r\n\t\ttransition: all 0.3s ease;\r\n\t\tborder: 1px solid currentColor;\r\n\t\ttext-transform: uppercase;\r\n\t}\r\n\t.button.gradient:hover {\r\n\t\tbackground: linear-gradient(0deg, #367DF9 100%, #0C51CA 0%);\r\n\t}\r\n\t.blog_post_full_width_cta .full_width_content{\r\n\t\tmax-width: 600px;\r\n\t\tmargin: 0 auto;\t\r\n\t}\r\n\t.heading_popup{\r\n\t\tfont-size: 24px !important;\r\n\t\tline-height: 1.6;\r\n\t\tmargin-bottom:30px;\r\n\t\tfont-weight: 400 !important;\r\n\t\tfont-family: 'Shopify Sans Web', sans-serif;\r\n\t\tcolor: #162D5A;\r\n\t}\r\n\t.blue_txt {\r\n\t\tcolor: #367DF9;\r\n\t} \r\n\t.single-post .blog_post_full_width_cta .full_width_content ul li {\r\n    \tpadding-left: 32px;\r\n\t\tfont-size: 18px;\r\n\t\tline-height: 1.2;\r\n\t\tcolor: #505766 !important;\r\n\t\tfont-weight: 500;\r\n\t\tpadding-bottom: 20px;\r\n\t}\t\r\n\t.blog_post_full_width_cta .full_width_content ul li::before { \r\n\t\tcontent: '';\r\n\t\tbackground: url(https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/Check-Mark-Icon.png) no-repeat;\r\n\t\tbackground-size: contain;\r\n\t\tleft: 0px;\r\n\t\ttop: 0px;\r\n\t\twidth: 20px;\r\n    \theight: 20px;\r\n\t}\r\n\t.blog_post_full_width_cta .full_width_content .cta_btn button {\r\n    \tmargin: 30px auto 0;\r\n\t}\t\r\n\t.list_wrap {\r\n\t\tflex-wrap: wrap;\r\n\t\tjustify-content: center;\r\n\t\tgap: 20px;\r\n\t\tmargin-top: 15px;\r\n\t}\t\r\n\t.list_wrap .list_itm {\r\n\t\talign-items: center;\r\n\t\tgap: 10px;\r\n\t\tfont-size: 14px;\r\n\t\tline-height: 1.5;\r\n\t\tcolor: #505766CC;\r\n\t}\r\n\t.list_wrap .list_itm img {\r\n\t\tmax-width: 12px;\r\n\t\tflex: 0 0 auto;\r\n\t}\r\n\t\r\n\t@media screen and (max-width: 767px) {\r\n\t\t.heading_popup br { \r\n\t\t\tdisplay: none;\r\n\t\t}\t\r\n\t}\r\n\r\n\t\r\n<\/style>\r\n<div class=\"blog_post_full_width_cta block_wrap\">\r\n\t<div class=\"full_width_content block_one\">\r\n\t\t<div class=\"heading_popup\">Actionable Insights for your eCommerce <br> Website with a <strong><span class=\"blue_txt\">NO-COST SEO AUDIT!<\/span><\/strong><\/div>\r\n\t\t<ul>\r\n\t\t\t<li>Uncover Blind Spots<\/li>\r\n\t\t\t<li>New Keyword Opportunities<\/li>\r\n\t\t\t<li>Get Competitive Insights<\/li>\r\n\t\t\t<li>Future-Proof your eStore<\/li>\r\n\t\t<\/ul>\r\n\t\t<div class=\"cta_btn\">\r\n\t\t\t<button type=\"button\" class=\"button gradient claim_btn\">Claim Now<\/button>\r\n\t\t<\/div>\r\n\t\t<div class=\"d-flex list_wrap\">\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Risk<\/div>\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Obligation<\/div>\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Credit Card Required<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"full_width_form block_two hide\">\r\n\t\t <form class=\"form_ps mk_frm_estimate_form_call\" method=\"post\" id=\"mk_frm_estimate_form_call\" name=\"mk_frm_estimate_form_call\" >\r\n      <input type=\"hidden\" name=\"li_token\" value=\"\">\r\n      <input type=\"hidden\" class=\"mkregistered_through_url\" name=\"mkregistered_through_url\" id=\"mkregistered_through_url\" >\r\n      <input type=\"hidden\" class=\"mkrhost_through_url\" name=\"mkrhost_through_url\" id=\"mkrhost_through_url\">\r\n\t\t\t <input type=\"hidden\" class=\"referral_url\" name=\"referral_url\" id=\"referral_url\">\r\n\t\t\t <input type=\"hidden\" name=\"freeSEOAuditReport\" value=\"Y\" id=\"freeSEOAuditReport\">\r\n\t\t\t <input type=\"hidden\" name=\"special_notes\" value=\"NO-COST SEO AUDIT\" id=\"special_notes\">\r\n\r\n      <div class=\"form-group\">\r\n        <label for=\"fname\">First Name<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxt_name\" id=\"mktxt_name\">\r\n        <div class=\"error\" id=\"mktxt_name_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <label for=\"lname\">Last Name<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxt_lname\" id=\"mktxt_lname\">\r\n        <div class=\"error\" id=\"mktxt_name_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\" style=\"float: inherit;\">\r\n        <label for=\"email\">Email ID<\/label>\r\n        <input type=\"email\" class=\"form-control\" name=\"mktxtemail\" id=\"mktxtemail\">\r\n        <div class=\"error\" id=\"mktxtemail_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <label for=\"storeUrl\">Store URL<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxtestoreurl\" id=\"mktxtestoreurl\">\r\n        <div class=\"error\" id=\"mktxtestoreurl_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <input type=\"submit\" alt=\"Submit\" class=\"button gradient submit_btn\" value=\"SUBMIT\">\r\n      <\/div>\r\n    <\/form>\r\n\t<\/div>\r\n<\/div>\r\n \n<h2><span class=\"ez-toc-section\" id=\"Guidelines_of_a_Product_URL_by_Google\"><\/span>Guidelines of a Product URL by Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As per <\/span><a href=\"https:\/\/support.google.com\/manufacturers\/answer\/7421776?hl=en#zippy=%2Cproduct-with-no-variants%2Cproduct-with-variants\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">, you must provide a product detail page link\u00a0 <\/span><b>[product_page_url]<\/b><span style=\"font-weight: 400;\"> that refers to a product details page containing the richest and most accurate content for the exact product variant. This link should reside on a domain you own and manage, and it should not link to an external e-commerce platform. This link won&#8217;t be displayed to users.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11677 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2024\/03\/unnamed.jpg\" alt=\"guidelines of a product URL by Google\" width=\"895\" height=\"261\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2024\/03\/unnamed.jpg 895w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2024\/03\/unnamed-300x87.jpg 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2024\/03\/unnamed-768x224.jpg 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For Google to accurately interpret your data, please follow these formatting instructions.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11678 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-125503.png\" alt=\"optimize product page URLs\" width=\"655\" height=\"249\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-125503.png 655w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-125503-300x114.png 300w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<h3>URL Structure for Product Listing to Get Listed on Google<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start with the Right Format:<\/b><span style=\"font-weight: 400;\"> Use secure URLs starting with <em><strong>&#8220;https:\/\/&#8221;<\/strong> <\/em>and follow standard web address formats (RFC 3986).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Own Your Domain:<\/b><span style=\"font-weight: 400;\"> Ensure the URL includes your verified domain name from your Manufacturer Center account setup.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Encode Special Characters:<\/b><span style=\"font-weight: 400;\"> Replace symbols and spaces with URL-encoded entities (e.g., <em><strong>&#8220;&amp;&#8221;<\/strong> <\/em>becomes <em><strong>&#8220;%26&#8221;<\/strong><\/em>) for proper display.<\/span><\/li>\n<\/ul>\n<h3>Best Practices for eCommerce Websites to Optimize Your Product Page URLs<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stable URLs for a Smooth Experience:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Use permanent URLs that don&#8217;t change unless your product landing page moves.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Avoid URLs containing timestamps or elements that might fluctuate when submitting data.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Precise Variant Selection:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Link to the exact product variation on your landing page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Remember to submit still specific variant details (color, size, age group) using relevant attributes.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Schema.org Microdata for Enhanced Display:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Utilize microdata to clarify how elements on your landing page correspond with your product information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">This ensures seamless matching between your product data and the displayed variant on the landing page.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By following these guidelines, you can create accurate and informative product page URLs that meet Google&#8217;s requirements and enhance user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s hop on to see some examples of good and bad product page URLs.\u00a0<\/span><\/p>\n<style>\r\n\t.button.gradient{\r\n\t\tborder-radius: 12px;\r\n\t\tpadding: 19px 30px;\r\n\t\tbackground: linear-gradient(180deg, #367DF9 0%, #0C51CA 100%);\r\n\t\tfont-family: var(--font-manrope);\r\n\/* \t\tfont-size: 16px; *\/\r\n\t\tfont-weight: 500;\r\n\t\tline-height: 18px;\r\n\t\tbox-shadow: none;\r\n\t\ttransition: all 0.3s ease;\r\n\t\tborder: 1px solid currentColor;\r\n\t\ttext-transform: uppercase;\r\n\t}\r\n\t.button.gradient:hover {\r\n\t\tbackground: linear-gradient(0deg, #367DF9 100%, #0C51CA 0%);\r\n\t}\r\n\t.blog_post_full_width_cta .full_width_content{\r\n\t\tmax-width: 600px;\r\n\t\tmargin: 0 auto;\t\r\n\t}\r\n\t.heading_popup{\r\n\t\tfont-size: 24px !important;\r\n\t\tline-height: 1.6;\r\n\t\tmargin-bottom:30px;\r\n\t\tfont-weight: 400 !important;\r\n\t\tfont-family: 'Shopify Sans Web', sans-serif;\r\n\t\tcolor: #162D5A;\r\n\t}\r\n\t.blue_txt {\r\n\t\tcolor: #367DF9;\r\n\t} \r\n\t.single-post .blog_post_full_width_cta .full_width_content ul li {\r\n    \tpadding-left: 32px;\r\n\t\tfont-size: 18px;\r\n\t\tline-height: 1.2;\r\n\t\tcolor: #505766 !important;\r\n\t\tfont-weight: 500;\r\n\t\tpadding-bottom: 20px;\r\n\t}\t\r\n\t.blog_post_full_width_cta .full_width_content ul li::before { \r\n\t\tcontent: '';\r\n\t\tbackground: url(https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/Check-Mark-Icon.png) no-repeat;\r\n\t\tbackground-size: contain;\r\n\t\tleft: 0px;\r\n\t\ttop: 0px;\r\n\t\twidth: 20px;\r\n    \theight: 20px;\r\n\t}\r\n\t.blog_post_full_width_cta .full_width_content .cta_btn button {\r\n    \tmargin: 30px auto 0;\r\n\t}\t\r\n\t.list_wrap {\r\n\t\tflex-wrap: wrap;\r\n\t\tjustify-content: center;\r\n\t\tgap: 20px;\r\n\t\tmargin-top: 15px;\r\n\t}\t\r\n\t.list_wrap .list_itm {\r\n\t\talign-items: center;\r\n\t\tgap: 10px;\r\n\t\tfont-size: 14px;\r\n\t\tline-height: 1.5;\r\n\t\tcolor: #505766CC;\r\n\t}\r\n\t.list_wrap .list_itm img {\r\n\t\tmax-width: 12px;\r\n\t\tflex: 0 0 auto;\r\n\t}\r\n\t\r\n\t@media screen and (max-width: 767px) {\r\n\t\t.heading_popup br { \r\n\t\t\tdisplay: none;\r\n\t\t}\t\r\n\t}\r\n\r\n\t\r\n<\/style>\r\n<div class=\"blog_post_full_width_cta block_wrap\">\r\n\t<div class=\"full_width_content block_one\">\r\n\t\t<div class=\"heading_popup\">Actionable Insights for your eCommerce <br> Website with a <strong><span class=\"blue_txt\">NO-COST SEO AUDIT!<\/span><\/strong><\/div>\r\n\t\t<ul>\r\n\t\t\t<li>Uncover Blind Spots<\/li>\r\n\t\t\t<li>New Keyword Opportunities<\/li>\r\n\t\t\t<li>Get Competitive Insights<\/li>\r\n\t\t\t<li>Future-Proof your eStore<\/li>\r\n\t\t<\/ul>\r\n\t\t<div class=\"cta_btn\">\r\n\t\t\t<button type=\"button\" class=\"button gradient claim_btn\">Claim Now<\/button>\r\n\t\t<\/div>\r\n\t\t<div class=\"d-flex list_wrap\">\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Risk<\/div>\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Obligation<\/div>\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Credit Card Required<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"full_width_form block_two hide\">\r\n\t\t <form class=\"form_ps mk_frm_estimate_form_call\" method=\"post\" id=\"mk_frm_estimate_form_call\" name=\"mk_frm_estimate_form_call\" >\r\n      <input type=\"hidden\" name=\"li_token\" value=\"\">\r\n      <input type=\"hidden\" class=\"mkregistered_through_url\" name=\"mkregistered_through_url\" id=\"mkregistered_through_url\" >\r\n      <input type=\"hidden\" class=\"mkrhost_through_url\" name=\"mkrhost_through_url\" id=\"mkrhost_through_url\">\r\n\t\t\t <input type=\"hidden\" class=\"referral_url\" name=\"referral_url\" id=\"referral_url\">\r\n\t\t\t <input type=\"hidden\" name=\"freeSEOAuditReport\" value=\"Y\" id=\"freeSEOAuditReport\">\r\n\t\t\t <input type=\"hidden\" name=\"special_notes\" value=\"NO-COST SEO AUDIT\" id=\"special_notes\">\r\n\r\n      <div class=\"form-group\">\r\n        <label for=\"fname\">First Name<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxt_name\" id=\"mktxt_name\">\r\n        <div class=\"error\" id=\"mktxt_name_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <label for=\"lname\">Last Name<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxt_lname\" id=\"mktxt_lname\">\r\n        <div class=\"error\" id=\"mktxt_name_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\" style=\"float: inherit;\">\r\n        <label for=\"email\">Email ID<\/label>\r\n        <input type=\"email\" class=\"form-control\" name=\"mktxtemail\" id=\"mktxtemail\">\r\n        <div class=\"error\" id=\"mktxtemail_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <label for=\"storeUrl\">Store URL<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxtestoreurl\" id=\"mktxtestoreurl\">\r\n        <div class=\"error\" id=\"mktxtestoreurl_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <input type=\"submit\" alt=\"Submit\" class=\"button gradient submit_btn\" value=\"SUBMIT\">\r\n      <\/div>\r\n    <\/form>\r\n\t<\/div>\r\n<\/div>\r\n \n<h2><span class=\"ez-toc-section\" id=\"Why_Clear_and_Structured_URLs_Matter_for_Your_eCommerce_Store_to_Google\"><\/span>Why Clear and Structured URLs Matter for Your eCommerce Store to Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em><b>Imagine Google trying to navigate your store blindfolded.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s what happens with poorly structured URLs! A well-organized URL system helps both search engines and customers find your products quickly and easily. Here&#8217;s what can go wrong with bad URLs:<\/span><\/p>\n<ol>\n<li><b> Duplicate Content:<\/b><span style=\"font-weight: 400;\"> Google might think you have duplicate product pages, wasting their resources and potentially hurting your ranking. This can happen if you use features like fragment identifiers (&#8220;#&#8221;) to display different variations of the same product.<\/span><\/li>\n<\/ol>\n<p><b>Example:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bad: <em><strong>[yourstore.com]\/product\/t-shirt#black<\/strong><\/em> (Black T-Shirt)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bad:<em><strong> [yourstore.com]\/product\/t-shirt#white<\/strong><\/em> (White T-Shirt)<\/span><\/li>\n<\/ul>\n<p>These appear on the same page as Google, even though they&#8217;re different colors.<\/p>\n<ol start=\"2\">\n<li><b> Wasted Crawling:<\/b><span style=\"font-weight: 400;\"> Google might try to crawl the same product multiple times because the URLs look slightly different. This can slow down your website for both Google and your customers.<\/span><\/li>\n<\/ol>\n<p><b>Example:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bad: <em><strong>[yourstore.com]\/product\/black-t-shirt<\/strong><\/em><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bad: <em><strong>[yourstore.com]\/product?sku=1234<\/strong><\/em> (Might be the same black T-Shirt)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The URLs look different, but Google might not know they show the same product.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Infinite Pages Illusion:<\/b><span style=\"font-weight: 400;\"> Google might think your website has endless pages if your URLs include constantly changing information like timestamps. This makes it harder for Google to find all your valuable content.<\/span><\/li>\n<\/ol>\n<p><b>Example:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bad: <em><strong>[yourstore.com]\/about?now=12:34am<\/strong><\/em><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bad: <em><strong>[yourstore.com]\/about?now=12:35am<\/strong> <\/em>(Same &#8220;About Us&#8221; page)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Both URLs seem like different pages, even though they show the same information.<\/span><\/p>\n<p><em>By creating clear and informative URLs, you make it easier for Google and customers to navigate your store, ultimately boosting your sales and search ranking.<\/em><\/p>\n<style>\r\n\t.button.gradient{\r\n\t\tborder-radius: 12px;\r\n\t\tpadding: 19px 30px;\r\n\t\tbackground: linear-gradient(180deg, #367DF9 0%, #0C51CA 100%);\r\n\t\tfont-family: var(--font-manrope);\r\n\/* \t\tfont-size: 16px; *\/\r\n\t\tfont-weight: 500;\r\n\t\tline-height: 18px;\r\n\t\tbox-shadow: none;\r\n\t\ttransition: all 0.3s ease;\r\n\t\tborder: 1px solid currentColor;\r\n\t\ttext-transform: uppercase;\r\n\t}\r\n\t.button.gradient:hover {\r\n\t\tbackground: linear-gradient(0deg, #367DF9 100%, #0C51CA 0%);\r\n\t}\r\n\t.blog_post_full_width_cta .full_width_content{\r\n\t\tmax-width: 600px;\r\n\t\tmargin: 0 auto;\t\r\n\t}\r\n\t.heading_popup{\r\n\t\tfont-size: 24px !important;\r\n\t\tline-height: 1.6;\r\n\t\tmargin-bottom:30px;\r\n\t\tfont-weight: 400 !important;\r\n\t\tfont-family: 'Shopify Sans Web', sans-serif;\r\n\t\tcolor: #162D5A;\r\n\t}\r\n\t.blue_txt {\r\n\t\tcolor: #367DF9;\r\n\t} \r\n\t.single-post .blog_post_full_width_cta .full_width_content ul li {\r\n    \tpadding-left: 32px;\r\n\t\tfont-size: 18px;\r\n\t\tline-height: 1.2;\r\n\t\tcolor: #505766 !important;\r\n\t\tfont-weight: 500;\r\n\t\tpadding-bottom: 20px;\r\n\t}\t\r\n\t.blog_post_full_width_cta .full_width_content ul li::before { \r\n\t\tcontent: '';\r\n\t\tbackground: url(https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/Check-Mark-Icon.png) no-repeat;\r\n\t\tbackground-size: contain;\r\n\t\tleft: 0px;\r\n\t\ttop: 0px;\r\n\t\twidth: 20px;\r\n    \theight: 20px;\r\n\t}\r\n\t.blog_post_full_width_cta .full_width_content .cta_btn button {\r\n    \tmargin: 30px auto 0;\r\n\t}\t\r\n\t.list_wrap {\r\n\t\tflex-wrap: wrap;\r\n\t\tjustify-content: center;\r\n\t\tgap: 20px;\r\n\t\tmargin-top: 15px;\r\n\t}\t\r\n\t.list_wrap .list_itm {\r\n\t\talign-items: center;\r\n\t\tgap: 10px;\r\n\t\tfont-size: 14px;\r\n\t\tline-height: 1.5;\r\n\t\tcolor: #505766CC;\r\n\t}\r\n\t.list_wrap .list_itm img {\r\n\t\tmax-width: 12px;\r\n\t\tflex: 0 0 auto;\r\n\t}\r\n\t\r\n\t@media screen and (max-width: 767px) {\r\n\t\t.heading_popup br { \r\n\t\t\tdisplay: none;\r\n\t\t}\t\r\n\t}\r\n\r\n\t\r\n<\/style>\r\n<div class=\"blog_post_full_width_cta block_wrap\">\r\n\t<div class=\"full_width_content block_one\">\r\n\t\t<div class=\"heading_popup\">Actionable Insights for your eCommerce <br> Website with a <strong><span class=\"blue_txt\">NO-COST SEO AUDIT!<\/span><\/strong><\/div>\r\n\t\t<ul>\r\n\t\t\t<li>Uncover Blind Spots<\/li>\r\n\t\t\t<li>New Keyword Opportunities<\/li>\r\n\t\t\t<li>Get Competitive Insights<\/li>\r\n\t\t\t<li>Future-Proof your eStore<\/li>\r\n\t\t<\/ul>\r\n\t\t<div class=\"cta_btn\">\r\n\t\t\t<button type=\"button\" class=\"button gradient claim_btn\">Claim Now<\/button>\r\n\t\t<\/div>\r\n\t\t<div class=\"d-flex list_wrap\">\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Risk<\/div>\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Obligation<\/div>\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Credit Card Required<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"full_width_form block_two hide\">\r\n\t\t <form class=\"form_ps mk_frm_estimate_form_call\" method=\"post\" id=\"mk_frm_estimate_form_call\" name=\"mk_frm_estimate_form_call\" >\r\n      <input type=\"hidden\" name=\"li_token\" value=\"\">\r\n      <input type=\"hidden\" class=\"mkregistered_through_url\" name=\"mkregistered_through_url\" id=\"mkregistered_through_url\" >\r\n      <input type=\"hidden\" class=\"mkrhost_through_url\" name=\"mkrhost_through_url\" id=\"mkrhost_through_url\">\r\n\t\t\t <input type=\"hidden\" class=\"referral_url\" name=\"referral_url\" id=\"referral_url\">\r\n\t\t\t <input type=\"hidden\" name=\"freeSEOAuditReport\" value=\"Y\" id=\"freeSEOAuditReport\">\r\n\t\t\t <input type=\"hidden\" name=\"special_notes\" value=\"NO-COST SEO AUDIT\" id=\"special_notes\">\r\n\r\n      <div class=\"form-group\">\r\n        <label for=\"fname\">First Name<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxt_name\" id=\"mktxt_name\">\r\n        <div class=\"error\" id=\"mktxt_name_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <label for=\"lname\">Last Name<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxt_lname\" id=\"mktxt_lname\">\r\n        <div class=\"error\" id=\"mktxt_name_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\" style=\"float: inherit;\">\r\n        <label for=\"email\">Email ID<\/label>\r\n        <input type=\"email\" class=\"form-control\" name=\"mktxtemail\" id=\"mktxtemail\">\r\n        <div class=\"error\" id=\"mktxtemail_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <label for=\"storeUrl\">Store URL<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxtestoreurl\" id=\"mktxtestoreurl\">\r\n        <div class=\"error\" id=\"mktxtestoreurl_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <input type=\"submit\" alt=\"Submit\" class=\"button gradient submit_btn\" value=\"SUBMIT\">\r\n      <\/div>\r\n    <\/form>\r\n\t<\/div>\r\n<\/div>\r\n \n<h3><strong>Examples of Good and Bad Product URLs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s see these product URL concepts in action! Here are some examples:<\/span><\/p>\n<h3><strong>Good URLs:<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><strong><a href=\"https:\/\/www.casio.com\/us\/watches\/gshock\/product.GBD-H2000-1A\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.casio.com\/us\/watches\/gshock\/product.GBD-H2000-1A\/<\/a><\/strong><\/em><span style=\"font-weight: 400;\"><em><strong>:<\/strong><\/em> This URL is short (the slug is just 36 characters long), uses clear, descriptive words (&#8220;watches, G-Shock, and the Product name&#8221;), and accurately reflects the products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><strong><a href=\"https:\/\/www.patagonia.com\/product\/mens-down-sweater-hoody\/84702.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.patagonia.com\/product\/mens-down-sweater-hoody\/84702.html<\/a><\/strong><\/em><span style=\"font-weight: 400;\">: This URL is concise (around 34 characters) and combines a relevant brand term (&#8220;Patagonia&#8221;) with a descriptive product name (&#8220;down sweater hoody&#8221;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><strong><a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-s23-ultra\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.samsung.com\/us\/smartphones\/galaxy-s23-ultra\/<\/a><\/strong><\/em><span style=\"font-weight: 400;\"><em><strong>:<\/strong><\/em> This URL incorporates relevant keywords (&#8220;galaxy s23 ultra&#8221;) that potential customers might search for.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bestbuy.com\/site\/searchpage.jsp?id=pcat17071&amp;st=macbook+pro+14+inch\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em><strong>https:\/\/www.bestbuy.com\/site\/searchpage.jsp?id=pcat17071&amp;st=macbook+pro+14+inch<\/strong><\/em><\/span><\/a><span style=\"font-weight: 400;\"><em><strong>:<\/strong> <\/em>This URL includes relevant keywords (&#8220;MacBook pro 14&#8221;), which is also the product name.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><strong><a href=\"https:\/\/www.nike.com\/t\/air-force-1-07-mens-shoes-jBrhbr\/CW2288-111\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.nike.com\/t\/air-force-1-07-mens-shoes-jBrhbr\/CW2288-111<\/a><\/strong><\/em><span style=\"font-weight: 400;\"><em><strong>:<\/strong><\/em> This URL is easy to read with hyphens separating words (&#8220;air force 1 mens shoes&#8221;) and avoids special characters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.everlane.com\/products\/womens-organic-cotton-crew-white\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><em><strong>https:\/\/www.everlane.com\/products\/womens-organic-cotton-crew-white<\/strong><\/em><\/span><\/a><span style=\"font-weight: 400;\"><em><strong>:<\/strong><\/em> This URL uses a clear and descriptive phrase for the product, along with a clear keyword, making it easily understandable for users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><strong><a href=\"https:\/\/www.adidas.com\/us\/men-superstar\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.adidas.com\/us\/men-superstar<\/a> &amp; <a href=\"https:\/\/www.adidas.com\/us\/women-superstar\">https:\/\/www.adidas.com\/us\/women-superstar<\/a><\/strong><\/em><span style=\"font-weight: 400;\"><em><strong>:<\/strong><\/em> These product collection pages maintain the same base URL (&#8220;\/superstar-shoes&#8221;) but use query parameters (&#8220;?gender=men&#8221; or &#8220;?gender=women&#8221;) to specify variations.<\/span><b>\u00a0\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember, a well-crafted product URL should be informative, user-friendly, and SEO-friendly. By following these guidelines and using the structure of URL with example above as inspiration, you can create product URLs that effectively showcase your products and attract more customers to your e-commerce store.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By following these key considerations and best practices, you can create product URLs that are informative, user-friendly, and SEO-friendly. Remember, a well-crafted product URL acts as a digital signpost, guiding both customers and search engines to the right product page. Here&#8217;s a quick recap:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clarity and Conciseness:<\/b><span style=\"font-weight: 400;\"> Keep it clear and short (40-100 characters).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO:<\/b><span style=\"font-weight: 400;\"> Include relevant keywords to improve search ranking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User Experience:<\/b><span style=\"font-weight: 400;\"> Make it easy to read and understand with hyphens (-).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consistency for Variations:<\/b><span style=\"font-weight: 400;\"> Maintain the same URL for variations with clear variation identifiers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By implementing these practices, you can lay the foundation for a user-friendly and search-engine-optimized eCommerce experience, ultimately driving more traffic and sales to your online store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And remember, <\/span><a href=\"https:\/\/www.qeretail.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">QeRetail<\/span><\/a><span style=\"font-weight: 400;\">, your eStore handyman, is always there to cater to all your <\/span><a href=\"https:\/\/www.qeretail.com\/ecommerce-seo-services\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">eCommerce SEO<\/span><\/a><span style=\"font-weight: 400;\"> needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact us today for a free SEO audit and identify all the URL issues along with other SEO technical issues.\u00a0<\/span><\/p>\n<style>\r\n\t.button.gradient{\r\n\t\tborder-radius: 12px;\r\n\t\tpadding: 19px 30px;\r\n\t\tbackground: linear-gradient(180deg, #367DF9 0%, #0C51CA 100%);\r\n\t\tfont-family: var(--font-manrope);\r\n\/* \t\tfont-size: 16px; *\/\r\n\t\tfont-weight: 500;\r\n\t\tline-height: 18px;\r\n\t\tbox-shadow: none;\r\n\t\ttransition: all 0.3s ease;\r\n\t\tborder: 1px solid currentColor;\r\n\t\ttext-transform: uppercase;\r\n\t}\r\n\t.button.gradient:hover {\r\n\t\tbackground: linear-gradient(0deg, #367DF9 100%, #0C51CA 0%);\r\n\t}\r\n\t.blog_post_full_width_cta .full_width_content{\r\n\t\tmax-width: 600px;\r\n\t\tmargin: 0 auto;\t\r\n\t}\r\n\t.heading_popup{\r\n\t\tfont-size: 24px !important;\r\n\t\tline-height: 1.6;\r\n\t\tmargin-bottom:30px;\r\n\t\tfont-weight: 400 !important;\r\n\t\tfont-family: 'Shopify Sans Web', sans-serif;\r\n\t\tcolor: #162D5A;\r\n\t}\r\n\t.blue_txt {\r\n\t\tcolor: #367DF9;\r\n\t} \r\n\t.single-post .blog_post_full_width_cta .full_width_content ul li {\r\n    \tpadding-left: 32px;\r\n\t\tfont-size: 18px;\r\n\t\tline-height: 1.2;\r\n\t\tcolor: #505766 !important;\r\n\t\tfont-weight: 500;\r\n\t\tpadding-bottom: 20px;\r\n\t}\t\r\n\t.blog_post_full_width_cta .full_width_content ul li::before { \r\n\t\tcontent: '';\r\n\t\tbackground: url(https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/Check-Mark-Icon.png) no-repeat;\r\n\t\tbackground-size: contain;\r\n\t\tleft: 0px;\r\n\t\ttop: 0px;\r\n\t\twidth: 20px;\r\n    \theight: 20px;\r\n\t}\r\n\t.blog_post_full_width_cta .full_width_content .cta_btn button {\r\n    \tmargin: 30px auto 0;\r\n\t}\t\r\n\t.list_wrap {\r\n\t\tflex-wrap: wrap;\r\n\t\tjustify-content: center;\r\n\t\tgap: 20px;\r\n\t\tmargin-top: 15px;\r\n\t}\t\r\n\t.list_wrap .list_itm {\r\n\t\talign-items: center;\r\n\t\tgap: 10px;\r\n\t\tfont-size: 14px;\r\n\t\tline-height: 1.5;\r\n\t\tcolor: #505766CC;\r\n\t}\r\n\t.list_wrap .list_itm img {\r\n\t\tmax-width: 12px;\r\n\t\tflex: 0 0 auto;\r\n\t}\r\n\t\r\n\t@media screen and (max-width: 767px) {\r\n\t\t.heading_popup br { \r\n\t\t\tdisplay: none;\r\n\t\t}\t\r\n\t}\r\n\r\n\t\r\n<\/style>\r\n<div class=\"blog_post_full_width_cta block_wrap\">\r\n\t<div class=\"full_width_content block_one\">\r\n\t\t<div class=\"heading_popup\">Actionable Insights for your eCommerce <br> Website with a <strong><span class=\"blue_txt\">NO-COST SEO AUDIT!<\/span><\/strong><\/div>\r\n\t\t<ul>\r\n\t\t\t<li>Uncover Blind Spots<\/li>\r\n\t\t\t<li>New Keyword Opportunities<\/li>\r\n\t\t\t<li>Get Competitive Insights<\/li>\r\n\t\t\t<li>Future-Proof your eStore<\/li>\r\n\t\t<\/ul>\r\n\t\t<div class=\"cta_btn\">\r\n\t\t\t<button type=\"button\" class=\"button gradient claim_btn\">Claim Now<\/button>\r\n\t\t<\/div>\r\n\t\t<div class=\"d-flex list_wrap\">\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Risk<\/div>\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Obligation<\/div>\r\n\t\t\t<div class=\"d-flex list_itm\"><img decoding=\"async\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/12\/arrow_grey.png\"> No Credit Card Required<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"full_width_form block_two hide\">\r\n\t\t <form class=\"form_ps mk_frm_estimate_form_call\" method=\"post\" id=\"mk_frm_estimate_form_call\" name=\"mk_frm_estimate_form_call\" >\r\n      <input type=\"hidden\" name=\"li_token\" value=\"\">\r\n      <input type=\"hidden\" class=\"mkregistered_through_url\" name=\"mkregistered_through_url\" id=\"mkregistered_through_url\" >\r\n      <input type=\"hidden\" class=\"mkrhost_through_url\" name=\"mkrhost_through_url\" id=\"mkrhost_through_url\">\r\n\t\t\t <input type=\"hidden\" class=\"referral_url\" name=\"referral_url\" id=\"referral_url\">\r\n\t\t\t <input type=\"hidden\" name=\"freeSEOAuditReport\" value=\"Y\" id=\"freeSEOAuditReport\">\r\n\t\t\t <input type=\"hidden\" name=\"special_notes\" value=\"NO-COST SEO AUDIT\" id=\"special_notes\">\r\n\r\n      <div class=\"form-group\">\r\n        <label for=\"fname\">First Name<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxt_name\" id=\"mktxt_name\">\r\n        <div class=\"error\" id=\"mktxt_name_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <label for=\"lname\">Last Name<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxt_lname\" id=\"mktxt_lname\">\r\n        <div class=\"error\" id=\"mktxt_name_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\" style=\"float: inherit;\">\r\n        <label for=\"email\">Email ID<\/label>\r\n        <input type=\"email\" class=\"form-control\" name=\"mktxtemail\" id=\"mktxtemail\">\r\n        <div class=\"error\" id=\"mktxtemail_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <label for=\"storeUrl\">Store URL<\/label>\r\n        <input type=\"text\" class=\"form-control\" name=\"mktxtestoreurl\" id=\"mktxtestoreurl\">\r\n        <div class=\"error\" id=\"mktxtestoreurl_error\" style=\"display:none\"><\/div>\r\n      <\/div>\r\n      <div class=\"form-group\">\r\n        <input type=\"submit\" alt=\"Submit\" class=\"button gradient submit_btn\" value=\"SUBMIT\">\r\n      <\/div>\r\n    <\/form>\r\n\t<\/div>\r\n<\/div>\r\n \n","protected":false},"excerpt":{"rendered":"<p>In the world of eCommerce, every detail matters. From captivating product descriptions to high-quality images, each element contributes to the customer experience and, ultimately, your sales. But have you ever considered the importance of a product URL?\u00a0 It might seem like a minor detail, but a well-crafted product URL can be a powerful tool for &hellip; <a href=\"https:\/\/www.qeretail.com\/blog\/perfect-product-url-ecommerce-store\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Perfect Product URL: A Step-by-Step Guide for eCommerce Store Owners<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":11681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,1],"tags":[1200,868,1199,1102,26,882,183,1198],"class_list":["post-11673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-uncategorized","tag-ecommerce-website-seo-optimization","tag-product-page-seo","tag-product-page-url","tag-search-engine-optimization-best-practices","tag-seo","tag-seo-tools","tag-tools","tag-url-structure"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ultimate Guide to Perfecting Your Product URLs for eCommerce Success<\/title>\n<meta name=\"description\" content=\"Discover essential strategies for optimizing your product URLs to enhance SEO, boost user experience, and drive eCommerce success. Read more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qeretail.com\/blog\/perfect-product-url-ecommerce-store\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultimate Guide to Perfecting Your Product URLs for eCommerce Success\" \/>\n<meta property=\"og:description\" content=\"Discover essential strategies for optimizing your product URLs to enhance SEO, boost user experience, and drive eCommerce success. 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