{"id":10893,"date":"2023-11-04T12:13:28","date_gmt":"2023-11-04T12:13:28","guid":{"rendered":"https:\/\/www.qeretail.com\/blog\/?p=10893"},"modified":"2023-11-07T12:48:08","modified_gmt":"2023-11-07T12:48:08","slug":"ecommerce-digest-october-2023","status":"publish","type":"post","link":"https:\/\/www.qeretail.com\/blog\/ecommerce-digest-october-2023","title":{"rendered":"eCommerce Digest October 2023: Your Monthly Dose of Everything Retail"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hello, eStore owners! Get ready for a deep dive into the world of online retail in our eCommerce Digest designed specifically for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider this your retail fix without spending a dime. In this issue, we&#8217;re serving up the latest highlights from October 2023 within the eCommerce industry because, in today&#8217;s fast-paced digital marketplace, staying informed is just as crucial as discovering that ideal pair of shoes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, grab your preferred snack, relax, and let&#8217;s delve into the eCommerce spectacle that was in October.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qeretail.com\/blog\/ecommerce-digest-october-2023\/#Featured_news\" >Featured news\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qeretail.com\/blog\/ecommerce-digest-october-2023\/#Emerging_tech\" >Emerging tech<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qeretail.com\/blog\/ecommerce-digest-october-2023\/#eCommerce_spotlight\" >eCommerce spotlight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qeretail.com\/blog\/ecommerce-digest-october-2023\/#Global_trends\" >Global trends\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qeretail.com\/blog\/ecommerce-digest-october-2023\/#Market_insight\" >Market insight\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qeretail.com\/blog\/ecommerce-digest-october-2023\/#Plan_your_eCommerce_with_Us\" >Plan your eCommerce with Us<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Featured_news\"><\/span><span style=\"font-weight: 400;\">Featured news<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">TikTok&#8217;s 15-minute Upload Experiment<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">eCommerce owners now have the opportunity to utilize TikTok&#8217;s extended 15-minute upload limit creatively. This new feature allows them to create detailed product demonstrations, informative comparison videos, and comprehensive product reviews, all contributing to improved SEO rankings and increased audience reach.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10894\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T10_57_02_068Z.png\" alt=\"\" width=\"695\" height=\"600\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T10_57_02_068Z.png 695w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T10_57_02_068Z-300x259.png 300w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Longer videos are proving effective in engaging viewers, leading to heightened interaction, higher click-through rates, and improved conversions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sezzle and Woocommerce&#8217;s Expanded Partnership<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The expanded collaboration between <\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2023\/09\/19\/2745797\/0\/en\/Sezzle-and-WooCommerce-Expand-Partnership-to-Provide-Flexible-Payment-Options.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Sezzle and WooCommerce<\/span><\/a><span style=\"font-weight: 400;\"> has simplified the integration of Sezzle&#8217;s buy now, pay later (BNPL) solution during the checkout process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merchants can now offer more flexible payment options, leading to potential sales increases of up to 30% and a significant reduction in cart abandonment rates by 20%, benefitting both merchants and customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">HubSpot and TikTok&#8217;s CRM Partnership for B2B Lead Generation<\/span><\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=FwzJucAd0jU&amp;embeds_referring_euri=https%3A%2F%2Fwww.searchenginejournal.com%2F&amp;embeds_referring_origin=https%3A%2F%2Fwww.searchenginejournal.com&amp;source_ve_path=OTY3MTQ&amp;feature=emb_imp_woyt\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">HubSpot and TikTok<\/span><\/a><span style=\"font-weight: 400;\"> have recently joined forces to streamline lead management for B2B users. This collaboration allows for automatic lead syncing from TikTok to HubSpot, marking TikTok&#8217;s first CRM partnership for B2B lead generation.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10895 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.4.png\" alt=\"\" width=\"589\" height=\"310\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.4.png 589w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.4-300x158.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With this integration, you can look forward to improved lead generation, simplified lead nurturing, and valuable campaign insights, making it a valuable tool for expanding your customer base through TikTok.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Instagram&#8217;s Collaborative Carousel Post Testing<\/span><\/h3>\n<p><a href=\"https:\/\/www.threads.net\/@mosseri\/post\/Cy6c28fPlzc\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram&#8217;s new collaborative carousel posts<\/span><\/a><span style=\"font-weight: 400;\"> enable multiple users to contribute photos and videos to a single post, creating an engaging and interactive storytelling experience.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10896\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.7.png\" alt=\"\" width=\"614\" height=\"434\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.7.png 614w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.7-300x212.png 300w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This innovative approach helps businesses to increase brand awareness, showcase products and services from different perspectives, and build trust with potential customers by demonstrating product usage and satisfaction.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10897\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.8.png\" alt=\"\" width=\"327\" height=\"536\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.8.png 327w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.8-183x300.png 183w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, it has the potential to drive more traffic to their online stores, leading to increased leads and sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Emerging_tech\"><\/span><span style=\"font-weight: 400;\">Emerging tech<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Amazon&#8217;s Integration of Drones for Faster Delivery<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the introduction of <\/span><a href=\"https:\/\/www.aboutamazon.com\/news\/operations\/amazon-prime-air-drone-delivery-updates\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">drone integration in their fulfillment network<\/span><\/a><span style=\"font-weight: 400;\">, Amazon aims to expedite the delivery process significantly. This service is set to launch in 2024 for select cities and Prime members, allowing customers to opt for drone delivery during checkout.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10898\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.10-1.png\" alt=\"\" width=\"712\" height=\"404\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.10-1.png 712w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.10-1-300x170.png 300w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Amazon&#8217;s focus on advancing drone capabilities to handle larger packages and longer distances indicates a potential transformation in the final stages of delivery that is not only swift but also environmentally sustainable.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Metaverse Commerce Updates, including the Latest Developments and Predictions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Metaverse platforms are evolving rapidly, becoming more sophisticated and user-friendly. Businesses leverage this development to create and manage virtual stores and marketplaces more efficiently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The emergence of new metaverse-native payment solutions makes it easier for customers to conduct transactions within the metaverse. As more consumers express interest in shopping in the metaverse, businesses are exploring innovative ways to leverage this platform, including offering virtual try-on experiences, product demos, and immersive shopping experiences.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10901\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T11_21_35_697Z.png\" alt=\"\" width=\"1440\" height=\"1080\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T11_21_35_697Z.png 1440w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T11_21_35_697Z-300x225.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T11_21_35_697Z-1024x768.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T11_21_35_697Z-768x576.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Recent developments, such as Walmart&#8217;s trademark application for &#8220;<\/span><a href=\"https:\/\/www.popsci.com\/technology\/walmart-land-metaverse\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Walmart Land<\/span><\/a><span style=\"font-weight: 400;\">&#8221; in the metaverse and Meta&#8217;s announcement about developing a <\/span><a href=\"https:\/\/www.businesstoday.in\/crypto\/story\/facebook-parent-meta-to-roll-out-digital-wallet-for-metaverse-338804-2022-06-23\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">new digital wallet for Metaverse<\/span><\/a><span style=\"font-weight: 400;\">, highlight the ongoing evolution of metaverse commerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Predictions suggest that metaverse commerce will become mainstream, more immersive, engaging, and increasingly personalized.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"eCommerce_spotlight\"><\/span><span style=\"font-weight: 400;\">eCommerce spotlight<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Instagram&#8217;s Transformation into a Prominent Marketplace<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As the eCommerce landscape continues to evolve, businesses need to stay up-to-date with the latest trends and developments. In recent news, we&#8217;ve witnessed Instagram&#8217;s significant stride towards becoming a prominent marketplace with the recent launch of the Instagram Shop feature. This latest move is reshaping how users engage with the platform, providing a convenient and immersive shopping experience directly within the app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Instagram swiftly transforming into a go-to shopping destination, equip yourself with the necessary strategies to <\/span><a href=\"https:\/\/www.qeretail.com\/blog\/maximizing-sales-on-instagram-shopping-features-and-tips\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">maximize your sales on Instagram<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.qeretail.com\/blog\/maximizing-sales-on-instagram-shopping-features-and-tips\"><img decoding=\"async\" class=\"aligncenter wp-image-10903 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/October-2023-Spotlight-Maximize-Sales-on-Instagram-1.png\" alt=\"\" width=\"1036\" height=\"576\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/October-2023-Spotlight-Maximize-Sales-on-Instagram-1.png 1036w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/October-2023-Spotlight-Maximize-Sales-on-Instagram-1-300x167.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/October-2023-Spotlight-Maximize-Sales-on-Instagram-1-1024x569.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/October-2023-Spotlight-Maximize-Sales-on-Instagram-1-768x427.png 768w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/October-2023-Spotlight-Maximize-Sales-on-Instagram-1-301x167.png 301w\" sizes=\"(max-width: 1036px) 100vw, 1036px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It is high time that you learn how to leverage Instagram&#8217;s robust shopping functionalities, tap into the power of Instagram Marketplace, and curate compelling product collections that resonate with your target audience. Optimize your approach to reach and engage your ideal customers effectively, ensuring that your business stays ahead in the ever-evolving world of eCommerce.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Global_trends\"><\/span><span style=\"font-weight: 400;\">Global trends\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Sustainability Initiatives in eCommerce Businesses<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">eCommerce businesses face increasing pressure from consumers, investors, and regulators to become more sustainable. This is due to the growing awareness of the environmental impact of eCommerce, which includes packaging waste, carbon emissions, and water usage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To meet this growing demand for sustainability, eCommerce businesses are implementing various initiatives. These initiatives include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reducing packaging waste:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> eCommerce businesses use less and more sustainable packaging materials. For example, some eCommerce businesses use recycled cardboard boxes and compostable packing peanuts. Others offer reusable packaging options, such as shipping totes and insulated bags.<\/span><\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Using renewable energy:<\/b><span style=\"font-weight: 400;\"> eCommerce businesses are switching to renewable energy sources, such as solar and wind power. This helps to reduce their carbon footprint and reliance on fossil fuels. For example, <\/span><a href=\"https:\/\/sustainability.aboutamazon.com\/climate-solutions\/renewable-energy#:~:text=Transitioning%20to%20renewable%20energy%20is,our%20original%20target%20of%202030.\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> has committed to powering its operations with 100% renewable energy by 2025.<\/span><\/span><\/span><img decoding=\"async\" class=\"aligncenter wp-image-10904 size-full\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T11_45_54_442Z.png\" alt=\"\" width=\"1240\" height=\"312\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T11_45_54_442Z.png 1240w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T11_45_54_442Z-300x75.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T11_45_54_442Z-1024x258.png 1024w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_06T11_45_54_442Z-768x193.png 768w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offsetting carbon emissions:<\/b><span style=\"font-weight: 400;\"> eCommerce businesses are offsetting their carbon emissions by investing in projects that reduce greenhouse gas emissions. Some businesses are investing in tree planting and renewable energy projects.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improving the sustainability of products:<\/b><span style=\"font-weight: 400;\"> eCommerce businesses are working with their suppliers to improve the sustainability of their products. This includes reducing harmful chemicals, improving worker safety conditions, and using recycled materials.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition to these initiatives, eStores are becoming more transparent about their sustainability efforts. This includes publishing sustainability reports and disclosing their environmental impact. Walmart publishes a sustainability report each year, <\/span><a href=\"https:\/\/corporate.walmart.com\/purpose\/esgreport\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Environmental, Social &amp; Governance Reporting<\/span><\/a><span style=\"font-weight: 400;\">, that details its progress on its sustainability goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The shift towards sustainability in the eCommerce industry is still in its early stages, but it is clear that sustainability is becoming a priority for businesses of all sizes. Businesses that embrace sustainability will be well-positioned to succeed in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some specific examples of eCommerce businesses that are leading the way in sustainability:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Amazon:<\/strong> <\/span><a href=\"https:\/\/www.aboutamazon.com\/news\/sustainability\/amazon-sets-a-new-record-for-the-most-renewable-energy-purchased-in-a-single-year\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\"> has committed to powering its operations with 100% renewable energy by 2025. The company is also investing in electric delivery vehicles and developing new ways to reduce packaging waste.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Walmart: <\/strong><a href=\"https:\/\/corporate.walmart.com\/purpose\/esgreport\/environmental\/climate-change#:~:text=Sub%2Dgoal%3A%20Reduce%20absolute%20global,2025%20and%20100%25%20by%202035\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Walmart<\/span><\/a><span style=\"font-weight: 400;\"> has set a goal to reduce its greenhouse gas emissions by 50% by 2030. The company is also working to source sustainable products and reduce food waste in its supply chain.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Target: <\/strong><a href=\"https:\/\/corporate.target.com\/sustainability-governance\/strategy-target-forward#:~:text=By%202030%2C%20Target%20commits%20to%20achieve%2050%25%20absolute%20reduction%20in,from%20a%202017%20base%20year.\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Target<\/span><\/a><span style=\"font-weight: 400;\"> has committed to reducing its environmental impact by 50% by 2030. The company is also working to make its products more sustainable and to reduce packaging waste.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>eBay:<\/strong> <\/span><a href=\"https:\/\/www.ebayinc.com\/stories\/news\/ebay-strengthens-commitment-for-climate-action\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">eBay<\/span><\/a><span style=\"font-weight: 400;\"> has committed to becoming carbon neutral by 2025. The company is also working to reduce packaging waste and to promote the sale of sustainable products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Etsy:<\/strong> Etsy is a marketplace that specializes in handmade and vintage goods. The company is strongly committed to sustainability and requires its sellers to meet certain standards.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are just a few examples of the many businesses taking steps to become more sustainable. As the demand for sustainability grows, we can expect to see even more eCommerce businesses implementing sustainable initiatives.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Growing Significance of Omnichannel Commerce<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Omnichannel commerce has been around for a while now. But it is now more than ever that we can see its importance in the growth of any eCommerce business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It enables customers to shop without constraints, transitioning between channels effortlessly. For you, it boosts sales, enhances customer satisfaction, and cuts costs through streamlined operations. Customers benefit from convenience, flexibility, and personalized experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leading companies like Amazon, Walmart, and Target have successfully adopted omnichannel commerce, offering diverse shopping options across online and in-store platforms.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Here are some facts you might be interested to know.\u00a0<\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omnichannel shoppers have a 30% higher lifetime value than single-channel shoppers. (<a href=\"https:\/\/www.onlinedasher.com\/omnichannel-statistics\/#:~:text=Omnichannel%20shoppers%20have%20a%2030,had%20a%205.4%25%20engagement%20rate\">Google, 2023<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omnichannel retailers see a 91% increase in year-over-year customer retention rates. (<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0969698922001631\">Zendesk, 2023<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omnichannel commerce can reduce customer acquisition costs by up to 30%. (<a href=\"https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/accenture-com\/document\/Accenture-Digital-Commerce-Report.pdf\">Accenture, 2023<\/a>)<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Market_insight\"><\/span><span style=\"font-weight: 400;\">Market insight<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Projections for the US eCommerce Market in 2023 and Beyond<\/span><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The US eCommerce market is expected to reach <a href=\"https:\/\/www.statista.com\/statistics\/272391\/us-retail-e-commerce-sales-forecast\/\" target=\"_blank\" rel=\"noopener noreferrer\">$1.4 trillion in 2027<\/a>, growing at a CAGR of 10.2% from 2023 to 2027.<\/span><\/span><img decoding=\"async\" class=\"wp-image-10905 size-full aligncenter\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.20.png\" alt=\"\" width=\"856\" height=\"406\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.20.png 856w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.20-300x142.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.20-768x364.png 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/li>\n<li>By the end of 2023, eCommerce is expected to account for <a href=\"https:\/\/www.insiderintelligence.com\/content\/us-ecommerce-sales-grew-by-nearly-third-q2\" target=\"_blank\" rel=\"noopener noreferrer\">18.1% of total retail sales in the US.<\/a><img decoding=\"async\" class=\"aligncenter size-full wp-image-10906\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.23.png\" alt=\"\" width=\"598\" height=\"485\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.23.png 598w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/2.23-300x243.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Mobile Commerce (m-commerce) and Social Commerce in the Current Landscape<\/span><\/h3>\n<ol>\n<li>Mobile commerce (m-commerce) is the fastest-growing segment of eCommerce. In 2022, <a href=\"https:\/\/www.octalsoftware.com\/blog\/key-mcommerce-statistics#:~:text=Mcommerce%20sales%20in%202022%20will,retail%20sales%20for%20the%20year.\" target=\"_blank\" rel=\"noopener noreferrer\">mCommerce accounted for 45.2%<\/a> of all eCommerce sales in the US. This share is expected to reach 54% by 2027.<img decoding=\"async\" class=\"aligncenter size-full wp-image-10910\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_07T12_08_58_185Z.png\" alt=\"\" width=\"766\" height=\"619\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_07T12_08_58_185Z.png 766w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_07T12_08_58_185Z-300x242.png 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social commerce is another emerging trend in the US eCommerce market. In 2023, <a href=\"https:\/\/www.statista.com\/statistics\/1231944\/social-commerce-global-market-size\/\" target=\"_blank\" rel=\"noopener noreferrer\">social commerce will<\/a><\/span><\/span><\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.statista.com\/statistics\/1231944\/social-commerce-global-market-size\/\" target=\"_blank\" rel=\"noopener noreferrer\"> reach $48.7 billion<\/a>, up from $38 billion in 2022.<\/span><\/span><\/span><img decoding=\"async\" class=\"aligncenter size-full wp-image-10909\" src=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_07T12_10_12_603Z.png\" alt=\"\" width=\"825\" height=\"671\" srcset=\"https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_07T12_10_12_603Z.png 825w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_07T12_10_12_603Z-300x244.png 300w, https:\/\/www.qeretail.com\/blog\/wp-content\/uploads\/2023\/11\/image_2023_11_07T12_10_12_603Z-768x625.png 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Plan_your_eCommerce_with_Us\"><\/span><span style=\"font-weight: 400;\">Plan your eCommerce with Us<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the dynamic world of eCommerce, staying informed is key to success. eCommerce Digest, our monthly dose of everything retail and eCommerce, brings the latest trends, insights, and updates right to your inbox. Don\u2019t miss out on this valuable resource \u2013 subscribe to our newsletter today and keep your finger on the pulse of the industry.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/www.qeretail.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">QeRetail<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019re more than just observers, ready to assist with all your online business needs. Whether you\u2019re starting your eCommerce journey or looking to optimize your existing store, we\u2019re here to help you every step of the way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Together, we can make your eCommerce dreams a reality. <\/span><a href=\"https:\/\/www.qeretail.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> now, and let\u2019s embark on this eCommerce adventure together!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello, eStore owners! Get ready for a deep dive into the world of online retail in our eCommerce Digest designed specifically for you.\u00a0 Consider this your retail fix without spending a dime. In this issue, we&#8217;re serving up the latest highlights from October 2023 within the eCommerce industry because, in today&#8217;s fast-paced digital marketplace, staying &hellip; <a href=\"https:\/\/www.qeretail.com\/blog\/ecommerce-digest-october-2023\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">eCommerce Digest October 2023: Your Monthly Dose of Everything Retail<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":10908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[788],"tags":[],"class_list":["post-10893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newstrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCommerce Digest October 2023: Your Monthly Dose of Everything Retail<\/title>\n<meta name=\"description\" content=\"Get the latest ecommerce industry updates in our October 2023 eCommerce Digest. 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