eCommerce business owners and marketers keep on looking for new ways to drive traffic to the store so that sales goals can be achieved.
Some digital marketing techniques might have turned out to be successful in driving traffic and some may have not. Moreover, mere driving traffic is not enough, you also need to ensure that you are attracting relevant traffic to your store.
Irrelevant traffic would not get you conversions, it would only increase the bounce rate of your online store.
So, here we have come up with 7 solid digital marketing techniques which can not only drive traffic to your website but would also help you in getting higher conversions.
There are around 800 million active users on Instagram. Posting on Instagram on a regular basis can really drive traffic to your store.
Instagram has already invested in creating a team of 50 people in New York which would focus on eCommerce features of the app. This itself proves that how profitable it is for eCommerce businesses to promote their products and services on Instagram.
Facebook Ads is a great way to attract relevant traffic to your eCommerce store. Being cost per click lower than Google Adwords, Facebook Ads can play a major role in bringing in leads at a lower cost.
Just remember that your target customers are not coming to Facebook for buying. They are on Facebook for social networking and so driving traffic from Facebook can be quite challenging.
You can use below-mentioned techniques to be successful in Facebook Advertising –
- Use video ads to attract the attention of your potential buyers.
- Retargeting the users who have already visited your product pages.
- Product-specific ads which are in high demand.
Conversion Rate Optimization
By analysing the data of visitors coming to your store every day, you can come to conclusion about why they leave without buying and improvise.
Also, through surveys and interviews, you can know exactly which challenges your online store is facing and overcome them.
Google is the king of search engines and most of the people search for products on Google. If your website is not ranking in Google, you might lose many opportunities.
There are many ways through which you can improve Google ranking for your eCommerce store. But, the best way is to hire a company providing best SEO services and thus you leave no stone unturned towards the success of your online store.
PPC (Google Adwords)
Although you are using SEO to generate more traffic from Google, it cannot guarantee the instant results. Through PPC, you can get traffic instantly.
With a proper Google Adwords account management, you can get a good amount of relevant traffic from Google and help your store to sell more.
Email marketing is still one of the most sure-fire ways to achieve relevant traffic. Send properly designed emails with the strong call to action and you can definitely attract the relevant traffic to your store.
In case of eCommerce business, you can also send emails to your visitors who have abandoned cart offering them attractive prices. Customers if consistently reminded about their favorite products left in the cart are likely to visit your store and buy.
Competitions & Discounts
Introduce new competitions over your online store to get more sales. For example, you can ask your customers few answers to the questions about the brands you are selling and the winner would get a gift voucher. This would bring in new customers to your store and further you can retain them by giving them discount coupons and other giveaways.
Digital Marketing: Increased Traffic and Conversions
Converting traffic to customers is not as easy as it seems to be. If you are unable to fulfill your sales goals, your digital marketing strategy might be needing some improvement.
All the above mentioned digital marketing techniques can help you in improvising your strategy and attract relevant traffic which really converts.
Still, confused about which digital marketing tactics to use for your business? Just get in touch with QeRetail.