Personal digital assistants and voice search is the future of digital media. As per the recent survey, by 2020, 50% of online searches would be voice-based.
Is your website ready to fulfil the voice search demands?
Before you answer to this question, let us brief you about what is voice search and how it works –
Voice search is based on two technologies – Natural Language Processing (NLP) and Text-to-Speech (TTS). When a user performs a voice search, the NLP engines receive the voice and converts it into the normal search query to pull out the exact results.
Why do people use voice search?
- Can search anything even while driving
- Accurate results are derived
- Saves time utilized in typing on a mobile phone
- Gets quick results
Different users have various reasons to use voice search. People use it for finding places, listening to music, getting directions, calling someone, and the list is endless.
Now, if your website is not ready to fulfill voice search demands, then you might be losing on many opportunities arising out of this latest trend.
To make your website ready for voice search, we have come up with these 5 tips which need to be considered –
How People Talk?
To ensure that your website lists for voice search queries, the first and foremost thing to consider is how people talk? Conduct an in-depth research and find out how people talk while searching your products or services.
Most of the time the voice search queries are in the question form. So, just ensure that your website content is in the questions and answers format.
Use Long Tail Keywords
Time is a critical factor. Using long tail keywords doesn’t mean that you need to have lengthy content. Have a good understanding of your consumers. They don’t have time to go through your long irrelevant content. They have a specific goal, and your website needs to fulfill that quickly.
The content of your website should be precise, to-the-point and including relevant long tail keywords so that your website answers to your voice search queries.
Just look at how your consumers call your products or services. It is not necessary that the jargons you use for your business, your consumers must be using too.
Just avoid jargons and acronyms for your products, include only those keywords and key phrases, your consumers use.
Provide Local Information
Mostly, the consumers look for local information like the location, events taking place, etc. Keeping this in mind, you need to provide fresh information to your viewers in order to rank on top of SERPs.
If you have any relevant news pertaining to local affairs add it to your web page as that would help in ranking your website.
Embrace Structured Data
Structured data is a standardized format of the information available in the search results. You can do that with the help of adding snippets using schema.org.
The website with structured data is considered as high-quality content by a search engine like Google and thus can help in ranking higher in search results.
Voice Search Optimization – The Future of SEO
With more and more people adopting mobile devices for accomplishing their daily tasks, it has become imperative to optimize the website for voice search. Is your website ready for the queries initiated by voice? If not, just consider these tips and get your business on board now.